Why is consumption a way of life? What unquestioned given legitimises this activity? We set out to explore a different way of framing the issue so as to bring to light the unintended consequences of our actions when we take the pursuit of lifestyle as the goal for our lives.

To understand how a market orientated way of life has created a holding pattern of consumption we need to unearth unquestioned givens of our way of life. We set out to rethink economic exchanges we enter into every single day to reveal "the good" that inadvertently keeps us beholden to the limitations & ills of this way of life.

What way is open to effectuate a cultural renewal that would pivot our global civilisation to a new fate, in so doing allow our flourishing? In this intro to the series of podcasts that follow we look to detail the way that is open to us now. How a market orientated way of life is the given we must work with if we are to ennoble human action and so move beyond the holding pattern thats sees us feed upon what would give us life, our very selves!