globalEDGE Online Course Modules Podcast - exporting

globalEDGE Online Course Modules Podcast - exporting

By globalEDGEEducation
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globalEDGE Online Course Modules Podcast - exporting episodes

  • Preparing Your Product for Export

    This module was created in cooperation with the U.S. Commercial Service. In this module, we will cover: brand labeling and packaging; engineering and redesign; and product adaptation. A case study on the company Avazzia is also included.

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  • Technology Licensing and Joint Ventures

    This module was created in cooperation with the U.S. Commercial Service. In this module, we will cover: technology licensing and joint ventures. A case study on the company Spancrete Machinery Corporation is also included.

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  • Finding Qualified Buyers

    This module was created in cooperation with the U.S. Commercial Service. In this module, we will cover an overview of the service programs provided by the U.S. Commercial service; and services that help find buyers in foreign markets.

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  • Methods and Channels for Exporting

    This module was created in cooperation with the U.S. Commercial Service. In this module, we will cover:  different approaches to exporting; direct exporting practices; indirect exporting practices. A case study on the company Infinity Air is also included.

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  • Export Advice

    This module was created in cooperation with the U.S. Commercial Service. In this module, we have an overview on export advice. A case study on the company Advanced Superabrasives is also included.

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  • Developing a Marketing Plan

    This module was created in cooperation with the U.S. Commercial Service. In this module, we will cover: how to conduct market research and different sources for market research. A case study on the company Zeigler Brothers is also included.

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  • Export Strategy

    This module was created in cooperation with the U.S. Commercial Service. In this module, we will cover: export license requirements; export potential; and instructions on how to develop an export plan.

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  • Export Overview

    This module was created in cooperation with the U.S. Commercial Service. In this module, we will cover: a basic guide to exporting; strategies for exporting; and how to export to multiple markets. A case study on the company DeFeet International is also included.

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  • The World is Open for Business
    This module was created in cooperation with the U.S. Commercial Service and is the first chapter of the book A Basic Guide to Exporting. In this module, we will cover: Why you should sell globally; agencies that specialize in helping small to medium-sized businesses export successfully; old assumptions about exporting that may not be accurate; and how to transform yourself and your business through exporting. A case study on the company Domes International is also included.
    18 min
  • Developing An Export Strategy
    This module was created in cooperation with the U.S. Commercial Service and is the second chapter of the book A Basic Guide to Exporting. In this module, we will cover: How to assess if and when your company is ready to export; how exporting will affect your company; questions to ask before exporting; and how to create an export plan. A case study on the company Mykytyn Enterprises Incorporated is also included.
    19 min

About globalEDGE Online Course Modules Podcast - exporting

From the publisher's feed

The "Exporting" module series has been produced in cooperation with the U.S. Commercial Service. These modules were developed from the current edition of A Basic Guide to Exporting and each module…