globalEDGE Online Course Modules Podcast - exporting

globalEDGE Online Course Modules Podcast - exporting

By globalEDGEEducation
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globalEDGE Online Course Modules Podcast - exporting episodes

  • Developing a Marketing Plan
    This module was created in cooperation with the U.S. Commercial Service and is the third chapter of the book A Basic Guide to Exporting. In this module, we will cover: How to formulate a marketing strategy; researching foreign markets; researching the market through government agencies; researching the market through development agencies; and researching the market by region. A case study on the company Vellus Products is also included.
    30 min
  • Export Advice
    This module was created in cooperation with the U.S. Commercial Service and is the fourth chapter of the book A Basic Guide to Exporting. In this module, we will cover the following topics: U.S. Commercial Service assistance; other government agency assistance; and assistance from chambers of commerce.
    34 min
  • Methods and Channels
    This module was created in cooperation with the U.S. Commercial Service and is the fifth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Finding the best approach to exporting your company; different techniques when exporting; separating international from domestic business; finding overseas partners, agents and distributors. A case study on the business LightStream Technologies is also included.
    38 min
  • Finding Qualified Buyers
    This module was created in cooperation with the U.S. Commercial Service and is the sixth chapter of the book A Basic Guide to Exporting. In this module, we will cover: U.S. Commercial Service programs to help you find buyers; Department of Commerce agencies to assist you with your exporting needs; state and local government assistance. A case study on the business SCIFIT Systems Incorporated is also included.
    25 min
  • Using Technology Licensing and Joint Ventures
    This module was created in cooperation with the U.S. Commercial Service and is the seventh chapter of the book A Basic Guide to Exporting. In this module, we will cover: Methods of obtaining foreign trade income; advantages and disadvantages of technology licensing and joint ventures. A case study on the company Spancrete Machinery Corporation is also included.
    19 min
  • Preparing Your Product for Export
    This module was created in cooperation with the U.S. Commercial Service and is the eighth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Adapting your product to meet government regulations, country conditions, or preferences; modifying your product, labeling and packaging. A case study on the company Falcon Waterfree Technologies is also included.
    19 min
  • Exporting Services
    This module was created in cooperation with the U.S. Commercial Service and is the ninth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Role of the service sector in the U.S. and in world economies; places where services exporters can find assistance. A case study on the company Two Men and a Truck is also included.
    19 min
  • International Legal Considerations
    This module was created in cooperation with the U.S. Commercial Service and is the tenth chapter of the book A Basic Guide to Exporting. In this module, we will cover: Regulations you must follow to comply with U.S. law; programs and tax procedures opening new markets and financial benefits; intellectual property considerations. A case study on the company Tierra Dynamics is also included.
    36 min
  • Going Online: E-Exporting Tools for Small Businesses
    This module was created in cooperation with the U.S. Commercial Service and is the eleventh chapter of the book A Basic Guide to Exporting. In this module, we will cover: E-commerce defined; your company's readiness to export on-line; steps to going online. A case study on the company Evertek Computer Corporation is also included.
    34 min
  • Shipping Your Product
    This module was created in cooperation with the U.S. Commercial Service and is the twelfth chapter of the book A Basic Guide to Exporting. In this module, we will cover: How international freight forwarders can help you; how your product should be packaged and labeled; what documentation and insurance you may need; international shipping companies and offered services. A case study on the company Certified Worldwide LLC is also included.
    30 min

About globalEDGE Online Course Modules Podcast - exporting

From the publisher's feed

The "Exporting" module series has been produced in cooperation with the U.S. Commercial Service. These modules were developed from the current edition of A Basic Guide to Exporting and each module…