Glovisor Podcast

Your marketing might reach potential customers today, but will they remember your business when they're ready to buy?

Most small businesses focus on what customers see. But what about what they hear?

On this episode of the Glovisor Podcast, host Joe Abreu speaks with Jeff McQuilkin, composer and creator of Jetstream Sonic, about sonic branding and how a distinctive sound can help small businesses build recognition and stand out from competitors.

Think of the Netflix opening sound or a jingle you still remember from childhood. Jeff explains how businesses can develop their own audio identity, using original music designed to fit their brand, personality, and audience.

IN THIS EPISODE, YOU'LL DISCOVER:

• What sonic branding is and how an audio logo works

• Why a distinctive sound can help customers remember your business

• How small businesses can apply branding techniques used by major companies

• Why your brand's sound must fit both your business personality and your target audience

• How Jeff discovered the business potential of sonic branding through a local advertising project

• The process of developing a custom audio logo, from research to final production

• Why using generic or trending music may make it harder to distinguish your brand

• How to connect a sound to your brand so customers remember who it represents

• Why reaching more people is not the only goal of marketing

Jeff also shares how a flooring company used his original branded music in a local television campaign. According to Jeff, the company reported becoming top of mind in local polling within six months and generating $500,000 in revenue from the ad during that period.

The key takeaway? Marketing is not just about getting attention. It is about being remembered when someone needs what you offer.

If you're a small business owner, entrepreneur, content creator, or marketer, this conversation will help you consider how sound could become a more intentional part of your brand identity.

Watch the full conversation with Joe Abreu and Jeff McQuilkin.

GUEST INFORMATION

Jeff McQuilkin

Jetstream Sonic

Website: https://jetstreamsonic.com

Listen to examples of Jeff's work and explore sonic branding services.

SPECIAL OFFER FOR GLOVISOR LISTENERS

Jeff is offering a free content marketing audit, normally priced at $197, and 30% off a sonic branding package. Visit his website to listen to samples and explore whether the service is right for your business. Mention Glovisor when connecting with him. 🤝

If you'd like a personal introduction or have questions about working with them, feel free to reach out to us, and we'd be happy to connect you.

---

🚀 Level Up Your Life & Business with Glovisor

👉 Start here: https://Glovisor.com

📘 Learn through our books: https://store.glovisor.com

🤝 Go deeper with personalized 1-on-1 coaching

Subscribe to the Glovisor Podcast for conversations with founders, leaders, and experts who share the strategies, systems, and mindsets that drive business growth.

#SonicBranding #AudioBranding #SmallBusinessMarketing #BrandIdentity #BrandRecognition #MarketingStrategy #DigitalMarketing #Entrepreneurship #SmallBusinessGrowth #ContentMarketing #BusinessBranding #JeffMcQuilkin #JoeAbreu #Glovisor #GlovisorPodcast

CHAPTERS

00:00 The Real Goal of Marketing: Be Remembered

00:36 What Is Sonic Branding?

02:35 Audio Logos, Jingles, and Brand Sounds

04:08 Creating a Sound That Fits Your Brand

06:26 The Project That Inspired Jeff's Business

10:26 How to Create a Custom Audio Logo

12:50 Why Memorable Jingles Work

14:19 Matching Your Brand Sound to Your Audience

17:34 Why Small Businesses Should Stop Overlooking Sound

21:11 Free Content Marketing Audit and Special Offer

Are you paying more in business taxes than you need to? The right tax strategy can make a meaningful difference, but many business owners focus on filing their returns without planning ahead.

On this episode of the Glovisor Podcast, Joe Abreu speaks with Hava Laudon of Mantle Tax about proactive tax planning, bookkeeping, business structures, and ways entrepreneurs can make more informed financial decisions.

Hava brings nearly a decade of hands-on business management experience and specializes in helping growing business owners navigate the financial side of running a business.

The bigger lesson? Successful business owners don't rely only on sweat equity. They also pay attention to the financial strategies that can help them retain more of what they earn.

If you're growing a business, evaluating your tax structure, or wondering when professional tax advisory might make sense, this episode will give you useful questions to discuss with a qualified tax professional.

GUEST INFORMATION

Hava Laudon

Mantle Tax

Website: https://mantletax.com

Follow Hava Laudon on Facebook, LinkedIn, and Instagram.

Mention Glovisor when reaching out 🤝

If you'd like a personal introduction or have questions about working with them, feel free to reach out to us, and we'd be happy to connect you.

---

🚀 Level Up Your Life & Business with Glovisor

👉 Start here: https://Glovisor.com

📘 Learn through our books: https://store.glovisor.com

🤝 Go deeper with personalized 1-on-1 coaching

Subscribe to the Glovisor Podcast for conversations with founders, leaders, and experts who share the strategies, systems, and mindsets that drive business growth.

#HavaLaudon #MantleTax #TaxPlanning #SmallBusinessTaxes #SCorp #LLCvsSCorp #BusinessOwners #TaxStrategy #TaxSavings #SmallBusinessGrowth #Entrepreneurship #FinancialManagement #JoeAbreu #Glovisor #GlovisorPodcast #IRS

CHAPTERS

00:00 Work Smarter, Not Harder, With Your Business Finances

00:51 How Proactive Tax Planning Helps Business Owners

01:20 Tax Filing vs. Tax Advisory

02:42 The Self-Employment Tax Surprise

04:08 LLC vs. S Corp: What's the Difference?

06:28 When Should You Consider an S Corp Election?

08:15 When Is a Tax Professional Worth the Cost?

10:32 An Overlooked Home Office Tax Consideration

12:50 The Client Who Saved About $14,000 in Taxes

13:46 Why Your Financial Picture Needs a Bigger Strategy

15:46 The Business Lesson: Make Money Work for You

Want to own a business but don't want to build everything from scratch? Franchising could offer a path to business ownership, but choosing the wrong opportunity can cost you time, money, and the lifestyle you wanted in the first place.On this episode of the Glovisor Podcast, host Joe Abreu speaks with Andres Sanchez and Rick Morgin of the Latino Franchise Council about franchise ownership, financing, business education, and expanding opportunities for Latino entrepreneurs.Andres brings more than 20 years of experience in banking, business capitalization, expansions, mergers, acquisitions, and turnarounds. Rick shares his experience across sales, marketing, operations, and finance in the beverage alcohol industry. Together, they explain how prospective franchise owners can make more informed decisions before investing.Andres and Rick also explain their step-by-step approach to evaluating prospective franchise owners, from reviewing personal finances and experience to identifying suitable brands and examining territories. They discuss a typical process of approximately 45 to 60 days, depending on the circumstances.One important point: you don't have to figure it all out alone. The Latino Franchise Council offers education and guidance at no charge to the prospective client, with its fees paid by the franchise company.Whether you're exploring your first business, looking to diversify your investments, or searching for a business model that aligns with your lifestyle, this conversation can help you ask better questions before making a major decision.Watch the full conversation with Joe Abreu, Andres Sanchez, and Rick Morgin.GUEST INFORMATIONLatino Franchise CouncilWebsite: https://latinofranchisecouncil.comExplore franchise education and learn how to connect with the team.Mention Glovisor when reaching out 🤝If you'd like a personal introduction or have questions about working with them, feel free to reach out to us, and we'd be happy to connect you.---🚀 Level Up Your Life & Business with Glovisor👉 Start here: https://Glovisor.com📘 Learn through our books: https://store.glovisor.com🤝 Go deeper with personalized 1-on-1 coachingSubscribe to the Glovisor Podcast for conversations with founders, leaders, and experts who share the strategies, systems, and mindsets that drive business growth.#LatinoFranchiseCouncil #FranchiseOwnership #Franchising #FranchiseBusiness #Entrepreneurship #LatinoEntrepreneurs #SmallBusiness #BusinessOwnership #FranchiseFinancing #BusinessGrowth #FinancialEducation #BusinessStrategy #JoeAbreu #Glovisor #GlovisorPodcastCHAPTERS00:00 Want to Own a Business Without Starting From Scratch?00:57 How Andres and Rick Entered the Franchise Industry03:10 The Mission to Expand Latino Franchise Ownership04:49 The Growing Opportunity in the Latino Market07:08 How to Choose the Right Franchise for You09:27 Matching Business Opportunities to Your Goals11:17 What the Franchise Selection Process Looks Like14:05 How Much Does It Cost to Open a Franchise?15:49 Franchise Financing and Capital Requirements19:49 Free Franchise Education in English and Spanish23:32 How Franchise Consultants Get Paid24:39 How to Start Exploring Franchise Ownership

What if wishing was more than wishful thinking? What if the way you make a wish could help you recognize opportunities, reframe your goals, and discover solutions you might otherwise overlook?In this episode of the Glovisor Podcast, Joe Abreu sits down with Brownell Landrum, TEDx speaker, storyteller, change catalyst, and author of more than a dozen books, including The Art and Science of Wishing. Brownell explores the fascinating intersection of science, psychology, neuroscience, storytelling, and the power of possibility.Brownell challenges the traditional way we think about goals, wishes, and positive thinking. She explains how she distinguishes a wish from a goal or a prayer, why repeating a wish can help direct your attention, and how the language you use may change the way you approach what you want to achieve.In this conversation, you'll discover:• The difference between a wish, a goal, and a prayer• Why Brownell believes wishing can involve more than a dozen scientific disciplines• How rituals and repetition can help keep your attention focused on a desired outcome• Why believing something has already happened may not be enough to help you find a solution• How to turn a financial ambition into a more meaningful, purpose-driven wish• The three Ps of Cosmic Wishes: peaceful, positive, and purposeful• How to reframe ordinary goals into something more motivating• Why wishing for something meaningful may encourage other people to support your visionJoe Abreu also challenges Brownell with practical questions about business goals, financial ambitions, and the relationship between wishing and action.Whether you're an entrepreneur pursuing a major milestone, a leader looking for a fresh perspective, or someone reconsidering what's possible in your life, this conversation offers a different way to think about intention, motivation, and personal growth.Watch the full episode and discover how to approach your next big wish with greater clarity and purpose.GUEST INFORMATION @brownell.landrum  Website: https://cosmicwishes.comBook: The Art and Science of WishingMention Glovisor when reaching out 🤝If you'd like a personal introduction or have questions about working with them, feel free to reach out to us, and we'd be happy to connect you.---🚀 Level Up Your Life & Business with Glovisor👉 Start here: https://Glovisor.com📘 Learn through our books: https://store.glovisor.com🤝 Go deeper with personalized 1-on-1 coachingSubscribe to the Glovisor Podcast for conversations with founders, leaders, and experts who share the strategies, systems, and mindsets that drive business growth.#BrownellLandrum #CosmicWishes #ScienceOfWishing #TheArtAndScienceOfWishing #PersonalDevelopment #Mindset #Neuroscience #Neuroplasticity #GoalSetting #PositiveThinking #EntrepreneurMindset #Leadership #PurposeDriven #Glovisor #GlovisorPodcastCHAPTERS00:00 What If a Wish Could Be Backed by Science?01:50 The Story Behind Cosmic Wishes02:53 The Science Behind Wishing03:47 Wishes vs. Goals vs. Prayer06:28 The Rituals That Make Wishes More Powerful09:56 How Your Brain Starts Looking for Solutions12:04 The Problem With Acting as If It Has Already Happened14:36 Can You Wish for Something as Big as a Million Doll

You have the success. The career. The home. The family. So why can you still feel like something is missing?Melissa Marina works with successful, high-achieving people who have reached a level of success but realize their life no longer fits the person they are becoming. In this conversation, she explores what can keep people stuck at the next level and why achieving more does not always create more fulfillment.Melissa describes her work as a process of redefining your next chapter and calls it her Destiny Alignment Blueprint. She discusses subconscious patterns, limiting beliefs, belonging, people pleasing, personal boundaries, and the ways we can unconsciously hold ourselves back because changing feels unsafe or unfamiliar.She also explains why the people around you can influence how big you allow yourself to think, why you should be careful about taking advice from people who are not living the life you want, and why sometimes the biggest obstacle is an internal belief that you are asking for too much.Then the conversation gets personal.Melissa works directly with Joe during the episode, using questions and an intuitive process to explore what may be holding him back from his own next level. They discuss the difference between a good goal and a truly ambitious one, the idea of a "10X" path versus a "2X" path, and how obstacles can become feedback rather than reasons to stop.Melissa also shares how she discovered and developed her intuitive abilities and explains how she works with clients virtually.If you've ever achieved something you thought would make you happy, only to realize you want something different, this conversation offers a thought-provoking look at success, purpose, mindset, fulfillment, and choosing your next chapter.👤 CONNECT WITH MELISSA MARINA🌐 Website: https://melissamarina.com🎯 Destiny Opportunity Audit: https://melissamarina.com/destiny-opportunity-auditMention Glovisor when reaching out 🤝If you'd like a personal introduction or have questions about working with them, feel free to reach out to us, and we'd be happy to connect you.---🚀 Level Up Your Life & Business with Glovisor👉 Start here: https://Glovisor.com📘 Learn through our books: https://store.glovisor.com🎓 Master the system with our guided online course🤝 Go deeper with personalized 1-on-1 coaching🌐 https://www.linkedin.com/in/joe-abreu/Subscribe to the Glovisor Podcast for conversations with founders, leaders, and experts who share the strategies, systems, and mindsets that drive business growth.#MelissaMarina #PersonalDevelopment #Mindset #SuccessMindset #HighAchievers #LifePurpose #EntrepreneurMindset #PersonalGrowth #Leadership #SubconsciousMind #SelfDiscovery #LifeReinvention #Glovisor #GlovisorPodcast #JoeAbreuCHAPTERS00:00 Why Success Can Still Feel Empty00:45 When Successful People Outgrow Their Lives02:36 The Patterns Keeping High Achievers Stuck04:44 Why Your Next Level Feels Uncomfortable06:55 When Your Circle Holds You Back09:37 Understanding Patterns and Beliefs12:18 How Melissa Discovered Her Intuitive Gifts14:11 The Hidden Block Behind a $100K Goal16:56 Finding the Root Cause20:11 Can Intuition Help You Make Better Decisions?23:32 The Questions That Reveal Your Direction26:42 Does It Move You Toward Your Mountain?28:01 What Is Holding Joe Back?40:08 The Missing "Fun Factor"

What if the thing you're most passionate about could become a real business?DJ Self Born Gregg Davis started tinkering with music at 15, got paid for his first DJ gig at 16, and was already handing out business cards at 17. That passion eventually led to work connected to Kanye West, touring with Wu Tang Clan artists, and building businesses far beyond the DJ world.In this episode, DJ Self Born explains the lessons behind that journey and why they apply far beyond music. He shares why you need to find something you "can't not do," why owning your tools matters, how mentorship and networking helped shape his career, and why going the extra mile can create opportunities others never see.He also explains how lessons from building a DJ business transferred into Virtual PsychiatricCare.com, a telehealth business he helped build with his wife. The conversation explores entrepreneurship, marketing, networking, personal branding, customer connection, compliance, and building systems that can scale.You'll also hear why DJ Self Born believes real relationships can matter more than reaching hundreds of people online, why getting off the computer and into the room still matters, and how choosing a specific niche can help you stand out.If you've ever wondered how to turn a passion into a business, build meaningful relationships, or create opportunities by doing more than everyone else, this episode is worth watching.👤 CONNECT WITH DJ SELF BORN🌐 Website and social media: DJ Self Born📘 Book: Available on Amazon by searching "Self Born"🎧 YouTube: DJ Self Born🏥 Virtual PsychiatricCare.comMention Glovisor when reaching out 🤝If you'd like a personal introduction or have questions about working with them, feel free to reach out to us, and we'd be happy to connect you.---🚀 Level Up Your Life & Business with Glovisor👉 Start here: https://Glovisor.com📘 Learn through our books: https://store.glovisor.com🎓 Master the system with our guided online course🤝 Go deeper with personalized 1-on-1 coaching🌐 Let's connect! Follow Joe on LinkedIn for more insights: https://www.linkedin.com/in/joe-abreu/Subscribe to the Glovisor Podcast for conversations with founders, leaders, and experts who share the strategies, systems, and mindsets that drive business growth.#DJSelfBorn #DJLife #Entrepreneurship #BusinessGrowth #PersonalBranding #Networking #Mentorship #PassionToProfit #MusicBusiness #EntrepreneurMindset #Marketing #Leadership #Glovisor #GlovisorPodcast #JoeAbreuCHAPTERS00:00 Why Passion Comes First02:30 From Tinkering to a Paid DJ04:26 The Kanye West and Wu Tang Connections08:31 The Power of Mentorship and Networking11:03 Why Going the Extra Mile Matters11:54 The Business Lessons Behind the Book14:40 Building Virtual PsychiatricCare.com18:03 Why DJ Business Lessons Transfer20:45 Turning DJing Into a Real Business25:13 How to Start as a DJ26:42 Why Real Relationships Still Win30:09 Where to Find DJ Self Born

You have customers. You have traction. So why can't you scale?Rich M. Smith has spent decades helping companies answer that question. In this conversation, he explains why founders often jump straight into tactics such as social media, SEO, AI answer engines, and trade shows before they have a clear strategy.Rich is an executive advisor and behavioral marketing strategist who works primarily with founder-led organizations that have achieved market traction but are struggling to scale predictably and sustainably.He explains why your strategy needs to come before your tactics, why "people, service, and quality" may not be enough to differentiate your business, and how one simple website test can reveal whether your messaging actually stands apart from the competition.You'll also hear how Rich approaches a new company by listening directly to customers and sales calls, why founders need to understand the psychology of their buyers, and why messaging should focus on "you" and "your" rather than "we" and "our."Rich also shares stories from his career, including his role in launching the first Platinum MasterCard and Visa in the US and helping a behavioral health company grow from one location to a nine figure exit.For founders stuck between getting from zero to one and scaling from one to ten or ten to a hundred, this conversation offers a practical look at strategy, positioning, messaging, leadership, marketing, and sustainable growth.👤 CONNECT WITH RICH M. SMITH🌐 Website: https://richmsmith.comMention Glovisor when reaching out 🤝If you'd like a personal introduction or have questions about working with them, feel free to reach out to us, and we'd be happy to connect you.---🚀 Level Up Your Life & Business with Glovisor👉 Start here: https://Glovisor.com📘 Learn through our books: https://store.glovisor.com🎓 Master the system with our guided online course🤝 Go deeper with personalized 1-on-1 coaching🌐 Let's connect! Follow Joe on LinkedIn for more insights: https://www.linkedin.com/in/joe-abreu/Subscribe to the Glovisor Podcast for conversations with founders, leaders, and experts who share the strategies, systems, and mindsets that drive business growth.#RichMSmith #RevenueScience #BusinessStrategy #BusinessGrowth #ScalingABusiness #MarketingStrategy #B2BMarketing #Entrepreneurship #FounderLedBusiness #BrandMessaging #CustomerPsychology #Leadership #BehavioralMarketing #Glovisor #GlovisorPodcast #JoeAbreuCHAPTERS00:00 Why Businesses Struggle to Scale01:07 Building Systems Around the Founder02:34 Strategy Before Tactics04:19 Why Your Messaging May Not Differentiate You06:36 Finding Your Top Line Message08:14 Understanding the B2B Buyer09:18 How Platinum Cards Changed the Market13:22 The Experience That Sparked Entrepreneurship16:19 From One Location to a Nine Figure Exit18:03 Why Rich Starts With Listening20:32 When a Founder Is Ready to Scale21:42 The Messaging Mistake Too Many Businesses Make23:17 Where to Connect With Rich

What if the goal of building a business isn't to work more, but to eventually make yourself less necessary?

Michael "Fritz" Fritzius believes entrepreneurs should build with freedom in mind. In this conversation, Fritz explains how systems, processes, people, automation, and intentional relationships can turn a business from something that consumes your life into something that gives you freedom.

Fritz shares his journey from software testing and automation to entrepreneurship and podcasting, including how he built a platform designed to match podcast hosts and guests while cutting through the noise of traditional podcast networking.

He also explains why the size of a podcast audience or number of episodes may not be the most important factor for podcast guests. Instead, he focuses on building genuine relationships with hosts that can lead to referrals, clients, speaking opportunities, and other business connections.

Then the conversation takes a much more personal turn.

Fritz opens up about overcoming cancer and how that experience forced him to rethink his priorities, career, family, faith, and relationship with work.

You'll also hear why he believes entrepreneurs can become trapped by their own businesses, why tying your identity to your company can make it harder to let go, and why he wants business owners to ask a very different question:

What would you have to build so your business could continue working even when you're not?

If you're an entrepreneur, business owner, podcast host, or professional looking for more freedom, this conversation offers a powerful perspective on systems, relationships, automation, predictable revenue, and building a business that doesn't depend entirely on you.

👤 CONNECT WITH MICHAEL "FRITZ" FRITZIUS

🌐 Website: https://podcastify.me

🤝 The Huddle: https://huddle.podcastify.me

Mention Glovisor when reaching out 🤝

If you'd like a personal introduction or have questions about working with them, feel free to reach out to us, and we'd be happy to connect you.

🚀 Level Up Your Life & Business with Glovisor

👉 Start here: https://Glovisor.com

📘 Learn through our books: https://store.glovisor.com

🎓 Master the system with our guided online course

🤝 Go deeper with personalized 1-on-1 coaching

Subscribe to the Glovisor Podcast for conversations with founders, leaders, and experts who share the strategies, systems, and mindsets that drive business growth.

#MichaelFritzius #FritzFritzius #Podcastify #PodcastMarketing #PodcastGuest #BusinessFreedom #Entrepreneurship #BusinessSystems #Automation #PredictableRevenue #PersonalDevelopment #Leadership #EntrepreneurMindset #Glovisor #GlovisorPodcast #JoeAbreu

CHAPTERS

00:00 Introduction
01:28 From Software Automation to Podcast Matching
04:28 Where Podcasting Is Headed
05:41 The Myth About Podcast Size
07:20 Turning Podcast Relationships Into Revenue
08:57 What a Freedom-Based Business Really Means
11:30 The Cancer Experience That Changed His Priorities
18:07 Building a Podcast Platform Without the Noise
23:34 What Happens When the Right People Connect
25:59 The Biggest Lesson: Build With Freedom in Mind
28:41 Where to Find Fritz and Podcastify

What if the leadership skills that help you build a successful business could also transform how you lead your family?Entrepreneurs spend years learning how to build teams, create systems, and achieve ambitious goals. But are they applying that same intentionality at home?On this episode of the Glovisor Podcast, Joe Abreu sits down with entrepreneur and author Blake Allsmith, co-author with his wife, Chandler, of The Family Framework. Blake shares how business leadership principles can help families create more clarity, reduce chaos, and build stronger relationships.A father of seven, Blake has founded three companies and sold two. He now works in AI and shares lessons from entrepreneurship, family leadership, and the experience of pursuing a major business exit.Blake discusses his transition into AI, the value of owning an audience, and how he and Chandler combined their perspectives to write The Family Framework.His central question is worth considering: What could your family accomplish if you led it with the same vision and intentionality you bring to your business?Whether you're a founder, executive, entrepreneur, or parent, this conversation may change how you think about leadership, success, and the life you're building along the way.Watch the full conversation with Joe Abreu and Blake Allsmith.GUEST INFORMATIONBlake and Chandler AllsmithWebsite: https://theallsmiths.comExplore The Family Framework, access the family dashboard, and learn more about their resources.Mention Glovisor when reaching out 🤝If you'd like a personal introduction or have questions about working with them, feel free to reach out to us, and we'd be happy to connect you.---🚀 Level Up Your Life & Business with Glovisor👉 Start here: https://Glovisor.com📘 Learn through our books: https://store.glovisor.com🤝 Go deeper with personalized 1-on-1 coachingSubscribe to the Glovisor Podcast for conversations with founders, leaders, and experts who share the strategies, systems, and mindsets that drive business growth.#TheFamilyFramework #BlakeAllsmith #FamilyLeadership #Entrepreneurship #BusinessLeadership #WorkLifeBalance #Parenting #FamilyRelationships #PersonalDevelopment #StartupFounder #BusinessGrowth #LeadershipDevelopment #JoeAbreu #Glovisor #GlovisorPodcastCHAPTERS00:00 Why Business Leadership Starts at Home01:29 How Blake Balances Entrepreneurship and Family01:53 Why He Started Treating Family Like an Organization03:59 Applying Business Frameworks to Family Life06:36 How Blake and Chandler Co-Wrote Their Book08:03 Who Should Read The Family Framework?09:02 The Reality of Building and Exiting a Startup11:43 How AI Is Changing Marketing Teams12:35 Lessons From Business: Quality Over Scale15:17 Why Entrepreneurs Should Build Their Own Audience18:20 Why Family Frameworks Can Be Polarizing19:28 Sixteen Tools to Bring More Order to Family Life21:11 Building Stronger Relationships With Your Spouse and Kids22:54 The Leadership Question Every Entrepreneur Should Ask

What do you do when you believe you have an idea that could help people, but almost nobody understands it?Dr. Scott Bertrand spent decades answering that question.After suffering a spinal injury as a young man, Scott began questioning how we understand and train the human core. He came to believe that the core is not simply a set of abdominal muscles, but a complex system designed to provide stability and protect the body from forces coming from every direction. That idea became the foundation for the AllCore 360.But creating the machine was only the beginning.Scott describes a journey that included injuries, chiropractic training, prototypes built with duct tape and wire ties, years of refinement, significant personal investment, and countless people who didn't understand what he was trying to create.The first machine took about six months to build. Getting it into a hospital clinic took another 25 years.Then came a breakthrough.A wheelchair user named Lori became one of the first people to use the prototype. Scott describes watching her progress and seeing the response from specialists at Shepherd Center in Atlanta, which eventually led to the hospital taking one of his machines for continued use.In this powerful conversation, Scott explains:💡 Why he believes we have misunderstood the purpose of the core🏋️ Why he says traditional core exercises may miss the bigger picture⏱️ How AllCore 360 is designed around a 10-minute challenge🧠 The dream that gave him the design for the machine🔧 How he went from an idea to a working prototype💰 The enormous personal and financial commitment behind the invention🚫 What he learned from years of rejection♿ The story that helped demonstrate the machine's potential🏥 How the invention reached a major spinal cord injury center🏈 Why Scott wants coaches to think about spinal cord injury prevention🤝 How providers around the world are now finding new applications🔥 Why his biggest message to entrepreneurs is simple: don't give upScott's story goes beyond fitness or equipment. It is about persistence, purpose, innovation, and what can happen when someone refuses to abandon an idea they believe can help others.👤 CONNECT WITH DR. SCOTT BERTRAND🌐 Website: https://www.allcore360.comMention Glovisor when reaching out 🤝If you'd like a personal introduction or have questions about working with them, feel free to reach out, and we'd be happy to connect you.---🚀 Level Up Your Life & Business with Glovisor👉 Start here: https://Glovisor.com📘 Learn through our books: https://store.glovisor.com🎓 Master the system with our guided online course🤝 Go deeper with personalized 1-on-1 coachingSubscribe to the Glovisor Podcast for conversations with founders, leaders, and experts who share the strategies, systems, and mindsets that drive business growth.HASHTAGS#ScottBertrand #AllCore360 #Entrepreneurship #Innovation #Invention #EntrepreneurMindset #Persistence #PersonalDevelopment #SpinalCordInjury #PhysicalTherapy #Chiropractic #FitnessInnovation #Leadership #Glovisor #GlovisorPodcast #JoeAbreuCHAPTERS00:00 The Problem With Traditional Core Training01:50 The Injury That Started Everything03:20 Why Scott Rethought the Human Core07:18 Why the Core Is About Stability08:14 The Second Injury Changed His Mission10:00 The Dream That Became a Machine12:27 Why Entrepreneurs Can't Give Up14:03 How AllCore 360 Works18:42 From Prototype to Hospital20:21 The Cost of Bringing an Invention to Life21:23 Fighting Through Years of Rejection23:13 Lori's Story Changes Everything33:23 Who Needs AllCore 360?