Gnaw On This...

"Let Me Entertain You!

Let Me, Make You Smile!" - Gypsy, "Let Me Entertain You"

Ok, Ok! We get it! Creating content when you don't have a background in marketing, sales, theater, etc is a painful and a foreign concept. But #communication is something we ALL know we can relate to, right?

So here in lies the challenge: The terms we use to get information out to our intended audience matters!

This week - Let's mull over the use of "webinar" vs. "podcast." Are they the same?

This week topic to #GnawOnThis:

* What is your purpose in creating content? Who is your audience?

* What are your GOALS when you host a webinar?

* Do the terms webinar, podcast, video blog, etc matter to you?

Connect with 🇨🇦 Ben Baker🎙️ at Your Brand Marketing

Connect with Syya Yasotornrat

#business #webinars #podcast #marketing

"You can't always get what you want

But if you try sometime you'll find

You get what you need"

- The Rolling Stones, "You Can't Always Get What You Want"

We all have needs and wants. Sometimes they feel like the same thing and others, you realize very quickly that you can live without things you thought you couldn't.

Something to #GnawOnThis with us today:

* Do we have a fair perspective of what we think of one another?

* What is your definition of "expectations" for others? Yourself?

* Do you think we're becoming more "entitled" in our expectations?

Let us know what you think in comments or tag us at #GnawOnThis on your favorite social media platforms!

Connect with Ben www.yourbrandmarketing.com

Connect with Syya www.innovationmediaenterprises.com

#podcast #business #leadership #accountability

The Great Return!

Uh Oh.

There is a new term that is growing in popularity, at least for companies and managers. Companies like Amazon, Twitter, JP Morgan and countless others, are telling their employees that they need to come back to the office.

This week's questions to #GnawOnThis:

• Does the workforce want to go back to the office?
• Has the pandemic changed the way we view the workplace?
• If a company is remote optional, what does that mean for company culture?

Let us know what you think in comments or tag us at #GnawOnThis on your favorite social media platforms! 

Connect with Ben www.yourbrandmarketing.com

Connect with Syya www.innovationmediaenterprises.com

Imagine this: Looking at yourself in the mirror. Outside of your parents, who else has helped you to get to where you are today?

"It's okay to lose to opponent. It's never ok to lose to fear." - Mr. Miyagi, The Karate Kid

Certainly, many other mentors have shared countless words of wisdom.

Three questions for you to GNAW ON:     

• If you could have a mentor support you with anything, what would it be?    
• What special skills or knowledge do you have that you would want to pass on to others?
• Think about a time when things did not go as planned, how did you recover and what did you learn about yourself?

Let us know what you think in comments or tag us at #GnawOnThis on your favorite social media platforms! 

Connect with Ben www.yourbrandmarketing.com

Connect with Syya www.innovationmediaenterprises.com

You only live once.

It's not just a philosophy for the adventurous youth. It can push you to make some decisions you never think you'll make. It can challenge you to think bigger in addressing your challenges.

But is this oversimplified?

Three questions for you to GNAW ON:

• What won’t you compromise on?
• What gives you satisfaction in your life?  
• Who are the most important people in your life and why?

Let us know what you think in comments or tag us at #GnawOnThis on your favorite social media platforms!

Connect with Ben www.yourbrandmarketing.com

Connect with Syya www.innovationmediaenterprises.com

At what point do creators cross the line from being an expert to a pundit when special interests are involved?

We hear from so many experts in social media, but how many are really proven with their knowledge?

Syya's stance is that too many experts are becoming unbelievable once bias is evident. Does this discredit pundits?

Three questions for you to GNAW ON:

• Are you a pundit or an expert?  In other words are you adding value or merely noise?      
• How are you perceived by those you wish to influence? Have you asked them and listened without judgement?
• What could you talk on for an hour without notes comfortably and explain to people at any level?

Let us know what you think in comments or tag us at #GnawOnThis on your favorite social media platforms!

Connect with Ben www.yourbrandmarketing.com

Connect with Syya www.innovationmediaenterprises.com

"Rewritten by machine and new technology And now I understand the problems you can see."

- The Buggles, "Video Killed the Radio Star."

There are circles that are using the word "podcast" ubiquitously and some folks are debating the merits of audio only vs. video for defining digital marketing tools.

Three-ish questions for you to GNAW ON:

• Do you create a videocast or a record a video of your audio podcast and release it on Youtube (or similar platform?
• Do you include a transcript or subtitles in order to accommodate those with hearing issues?     
• Why are you creating your videocast or podcasts? 
• Who is it for and what value are you adding to them?

Let us know what you think in comments or tag us at #GnawOnThis on your favorite social media platforms! 

Connect with Ben www.yourbrandmarketing.com

Connect with Syya www.innovationmediaenterprises.com

Who doesn't feel a little serotonin rush when a post goes "viral?"

It hasn't happened? No? Do you care? Who cares? Well...lot's of folks! But should we care as much as some do?

Do vanity metrics really matter?

Three questions for you to GNAW ON: 

• Truthfully, after you post, how often do you go back to the post to check the stats?    
• What is more important to you, seeing a large number of emojis or a few really good comments?    
• Does what you post attract people who want to, can and do business with you? 

Let us know what you think in comments or tag us at #GnawOnThis on your favorite social media platforms!

Connect with Ben www.yourbrandmarketing.com

Connect with Syya www.innovationmediaenterprises.com

Who hasn't entertained a daydream or ten on leaving their current position for that elusive greener grass?

It's not just the Boomers who are leaving positions, but all ages and all experiences. It's been argued that it's an "employees" market. If recruiters are to be believed, there are shortages in all sectors. Why do you think that is happening?

Three questions for you to GNAW ON:

• How long do you think about leaving a job before you actually do it?
• What is the one factor that would cause you to leave your job tomorrow? Why?   
• If you could wave a magic wand and order yourself the perfect job, what would it be and describe it in detail?

Let us know what you think in comments or tag us at #GnawOnThis on your favorite social media platforms!

Connect with Ben www.yourbrandmarketing.com

Connect with Syya www.innovationmediaenterprises.com

Smart Phone addiction is a real thing.

If you had the ability to get a chip implanted, would you? Ok. Maybe that is a little futuristic for today's conversation, but if your family and friends were to draw a picture of you, would a smart phone be in your hands?

Three questions for you to GNAW ON: 

• What would you do if you realized you lost your cell phone?    
• Could you go an entire day without checking social media?  Try it!
• What is the #1 app that you use every single day and how does it help make your life more productive . . . or does it?

Let us know what you think in comments or tag us at #GnawOnThis on your favorite social media platforms!

Connect with Ben www.yourbrandmarketing.com

Connect with Syya www.innovationmediaenterprises.com