Go Fungal

Miscommunication within a Fortune 500 can be dangerous. Which begs the question: What makes a good internal communicator? Kaitlyn Pacchini, is a corporate communications leader at McDonald’s and knows a thing or two about what works and what doesn’t. Her secret recipe for success is bringing constant curiosity to every story she tells.

Learn what it takes and more in this episode.

Check Kaitlyn out on LinkedIn!

https://www.linkedin.com/in/kaitlynpacchini/

Microsoft Social Media Strategist, Chad Israel had no idea the impact a Myspace post would have on his career, or becoming an early adopter of AI. Since then, his creative toolbox has been filling up with the new ways to use AI for social and beyond. He walks us through his journey and sneak peek inside his toolbox.

Tune in to hear all about it!

Make sure to check out Chad on LinkedIn!

https://www.linkedin.com/in/chadisrael/

”We'll fail a little bit along the way. We'll probably also succeed too.” Tanu unpacks how to recognize when a product launch is failing. The turn around can be tricky. In a world where time and resources are never enough, what's going to get you ahead is ruthless prioritization. 

We talk about ways to do that and more!

Make sure to check out Tanu on LinkedIn!

https://www.linkedin.com/in/tanugrewal/

Are you tracking the right metrics, are you up to date with the latest algorithm changes, and is your social team setup to deliver meaningful ROI? Taylor shares her social media checklist to help you make the right adjustments for the new year. Impress your boss by getting ahead of the curve.

Follow social media and marketing expert Taylor Ion on LinkedIn - https://www.linkedin.com/in/taylor-marie-ion-82b31961/ 

The U.S. only recycles 47% of their aluminum cans! Which begs the question, how do you get more people recycling? Make a cartoon for kids! Jessica Alexanderson is the president of “Recycling is like Magic” which teaches and inspires kids to recycle through their programs, books and now a cartoon series called Heavy Metal Elementary. And here’s something cool – they got the band Pearl Jam to support it.

You can find more of Jessica Alexanderson here on linkedin: https://www.linkedin.com/in/scubajess/

"If you don't like change, you're going to like irrelevancy even less." John Crosby tells it like it is for building materials manufacturers trying to figure out how to bridge the gap between their sales and marketing organizations. We talk about how to gain alignment and break through the noise by truly understanding your target audience. Listen and learn!

John Crosby is the VP of sales at SANDOW and they focus on growing top-line revenue from a mix of research/insights, marketing, events, and other services and experiences for the architecture and design community.

Follow John on LinkedIn here https://www.linkedin.com/in/jcrosby4/

You have to check your ego at the door if you want to run a successful Account Based Marketing (ABM) campaign. That's the first thing Hayley Parr told us after her team ran 47 ABM campaigns in a year. She shares what works, what doesn't and how to get everyone to commit. No small task!

Follow Hayley on LI 

“This campaign feels like the heartbeat of our entire organization.” Words from a senior leader at Cushman & Wakefield after launching their social selling campaign. Today we're talking with Laurie Hayes and Oliver Arscott and taking you behind the scenes of a campaign that contributed to winning new business, significantly grew social media engagement and helped marketing leaders bring the soul of the organization to life in a new and exciting way.

Follow Laurie Hayes and Oliver Arscott on LinkedIn as well as Cushman and Wakefield if you want see the campaign in action.

If you're interested in learning how social selling works, check out the program here and take the assessment - https://www.fungimedia.com/social-selling-boot-camp 

Do you have the right agency? And do they make your life easier or are they missing the mark? Speaking of “Marks” today's guest is B2B marketing veteran Mark Joseph who specializes in helping CMOs select their agencies. In this episode, he's sharing the “Dos and Don’ts” of agency partnerships.

You can find Mark at: linkedin.com/in/markmjoseph

"We are becoming the cyborgs that 1980s movies talked about." Marketing Technology Strategist Crystal Washington gives us a glimpse into the future of brand marketing. It turns out that brands will have to change their tune if they want to engage their audience.

Follow Crystal on LI https://www.linkedin.com/in/crystalwashington/