Go Fungal

Social and SEO are very different. In fact, they’re opposites. Why do so many content marketers treat them the same ?  Andy Crestodina is a digital strategist and content marketing genius. He is co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. In this episode, Andy breaks down the big differences (there are 9) between social and search and shares the best content marketing strategy for...well everyone getting started today.

You can find Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/

The role of a global marketing exec demands an intense level of drive. Just think about what it takes to climb that far up the corporate ladder! Very few do it, especially people who started their careers as touring musicians in punk rock bands. Our guest Brad Kreiger shares his unlikely career path from punk rocker to global CMO at Cushman & Wakefield and eventually...to farmer in Indiana.

Brad talks about bringing his unique experiences to his role and how he bridges business with creative. Plus, he shares what it takes to run a global marketing machine for one of the largest (and most successful) commercial real estate companies in the world (Cushman & Wakefield).

You can find him on LinkedIn here: https://www.linkedin.com/in/brad-kreiger-7434822/

Purposeful growth doesn't start with "why", it starts with "who". Simon Sinek had it backwards and so did we. If you're a brand builder on a mission to grow your company's brand or even your own personal brand, you need to listen to this. Former CMO of Noodles & Company, Schlotzsky's and The Cheesecake Factory (among others), Mark Mears is a self-proclaimed "GROWTH junkie" and best selling author of the book "The Purposeful Growth Revolution". He's on a mission to help you fulfill your true growth potential and we talk all about how to do it in this episode.

You can find Mark at the links below...

Mark's book - https://www.markamears.com/

Mark's LinkedIn - https://www.linkedin.com/in/markamears/

"People’s opinions of you are none of your business." - Brandi Corbello. Maybe that's why so many people are unable to bring their real, whole, human, authentic selves to work...they're afraid. Afraid of what others will think? Let's find out. Today's guest is tech leader, people manager and an unapologetically unfiltered human...Brandi Corbello. 

Brandi shares her story of transformation after being diagnosed with cancer and some helpful advice on how to be a human as a leader. She's the SVP of Global Delivery at Indico Data and you should follow her refreshingly authentic posts on LinkedIn https://www.linkedin.com/in/brandicorbello/.

What happens when your company grows up and evolves what they do? How do you tell your customers and prospects in a way that doesn't confuse them? We talked to the Director of Marketing at TXI, Esther Galantowicz who recently helped lead her organization through a brand repositioning of epic proportions. And as it turns out, it's hard to do...like really hard.

TXI is a product innovation firm that Ranks No. 45 on Fast Company’s Coveted 2023 Best Workplaces for Innovators List and can be found at txi.com.

Esther Galantowicz is a brand, marketing and communications strategist with a breadth of experience across industries. She even built and sold an award-winning floral event company in an earlier chapter of her career. Check her out on LI https://www.linkedin.com/in/estherg/.

Oatly’s brand marketing can be summarized in 2 words “Predictably Unpredictable” according to their EVP of Global Communications, Brendan Lewis. In this episode, we share a deliciously dairy-free inside scoop of how a small Swedish startup took over the globe by going against the grain (Well technically they went with the grain since oats are grains…you get the idea)

You can find Brendan Lewis on LinkedIn here.

Check out Oatly and fckOatly.com (make sure to go down the rabbit hole)

Storytelling is basically "Once" "But" "Until" and "At Last". Our expert storytelling teacher David Ayling shows you how both "The Fresh Prince of Bel-Air" and the best leaders use this technique to connect and influence others and lead them to action.

You can find Dave on LinkedIn here.

It seems like there is a new AI tool being released every day. It’s almost impossible to keep up with and it can feel like the worst case of FOMO if you’re a marketing leader that doesn’t even know where to begin. Today’s episode features our very own Head of Post Production, Demian Krentz to share how Fungi Media is using AI for video and other content creation. We’re here to get you on the right track!

You can find  some of Demian Krentz's best work at this link here.

Check out the entire podcast, including video versions of our episodes, at fungimedia.com/podcast.

Withdrawing from responsibilities, isolating from others, procrastinating and skipping work can be signs that you're dealing with burnout at work. Julia Goebel is a Chief Marketing Officer with more than 20 years experience who knows a thing or 20 about handling burnout as an executive and with her team. In this episode, she shares practical steps you can take as well as "that one thing" you need to find outside of work to stay excited. 

You can find Julia Goebel on LinkedIn here: https://www.linkedin.com/in/goebeljulia/

There's nothing more effective than having your customer sell your product or service for you. That's why it so valuable to tell customer stories through video. But there are big obstacles that scare marketers. Marketing and video storytelling expert Angie Lawing has had tons of success getting buy in from customers and the organization and she's here to share the secret sauce.

You can find out more about Angie at the links below!

Angie's LinkedIn

Mercury Films

Lawing Consulting