Go Fungal

The AI conversation is confusing and overwhelming for most marketers. How do I use AI to boost my marketing efforts? Where do I start? It seems like a new thing comes out every single day, HELP! Take a deep breath, we got you! In this episode we talk to a "Fractional CMO" who's seen it all. Toni Lee Rudnicki is our guest, and she's put ChatGPT to work on two practical use cases to boost her clients' marketing efforts.

You can find Toni Lee on her LinkedIn here.

Check out more and listen/watch all episodes from the Go Fungal podcast at our podcast website.

B2B marketers, it's not about us, it's about our customer! They are the hero in the story. Madelaine Anderson is a brand story teller and creative director at Talus Films. In this conversation, she breaks down the core components of a brand story and how to position your product and company within the story. Hint....neither belong in the center :) 

Madelaine Anderson is the Co-Founder & Creative Director at Talus Films. You can find her at the links below.

Talus Films: https: talusfilms.com

Madelaine's website: madelaineanderson.com

Madelaine's LinkedIn: linkedin.com/in/madelaine-anderson

User-Generated content is a powerful tool for consumer brands (video is the highest performing btw). But is it really going to work for your B2B brand? While UGC may look different for B2B, the goals and benefits are ultimately the same.

Our guest Chynna Morgan, CEO/Founder of GIF Out Loud & Vidlo, is an expert in user-generated content helping brands launch UGC campaigns in minutes to help drive sales. She's here to help you get started with UGC in order to add this marketing tool to your belt.

You can find Chynna at the links below:

Chynna's LinkedIn

Vidlo

Funders, donors, program participants, the board, volunteers and limited resources....mission driven companies and non-profits often have more complex marketing challenges than for-profit companies. Jen Depakakibo and Lis Martin are all about helping "do gooders" do more good...and they might've unlocked the secret through their latest marketing program. 

You can find Jen & Lis from Statement at the links below:

Statement's Website

Statement's LinkedIn

Statement's Instagram

The good and the bad of B2B marketing from the perspective of a real life "Director of Marketing"! Our guest AJ Miller leads the marketing team for Silgan Closures. They're on a mission to help protect the world's food supply. This is a great episode for anyone who is considering a career in B2B marketing and anyone who is looking to make a bigger impact as a Director of Marketing. 

AJ  Miller is an expert in marketing with experience leading brands like Mortan Salt, Smithfield Foods and now runs the Silgan Closures team.

AJ's LinkedIn

Redesign, refresh, blow it up or just throw it away...your website is OUT OF DATE!! Luckily our guest John Burton is an expert in branding and web development. He's hear to share the latest in website trends and the missing ingredients that lead to bad metrics.

You can find John's design group at their website: echodesigngroup.com

John's LinkedIn: linkedin.com/in/johnpburton/

Have you heard about "The Girl Who Recycled 1 Million Cans"? It's not just a feel-good book for kids, it's a genius approach to content marketing for manufacturers. Today we're talking to Jessica Alexanderson about how her scuba adventures spotting scrap metal garbage in the ocean inspired her to join forces with a scrap metal company to promote recycling. 

You can find Scrap University at the many links below:

Scrap University Kids Website

Scrap University Kids LinkedIn

Scrap University Kids Facebook

Scrap University Kids Instagram

You can find Jessica Alexanderson  at the links below:

Jessica's LinkedIn

Jessica's Instagram

Jessica's Facebook

You can find their friends North Water, who bottle their water in infinitely-recycled aluminum, at the links below:

North Water LinkedIn

North Water Instagram

If corporate executives are humans, why do so many act and sound like robots? Our guest Wendy Serafin talks trust-building and how to be a human for recovering executive robots.

Wendy Serafin is a highly-experienced communications leader running comms for companies big and small. From FinTech to consulting, she's seen and done it all. 

Wendy's LinkedIn

Wendy's Twitter

They say collaboration is king, but it's NOT! Today we're talking to elite communications expert Joe McCormack about why collaboration without "quiet" creates chaos and kills productivity in the workplace. Joe shares strategies for how to make the necessary changes to help your team stay focused in a noisy world.

Our guest is Joe McCormack. He's an elite communications expert, and founder of The BRIEF Lab where they train business leaders and special military units how to communicate effectively. He also founded The Quiet Workplace where he's bringing quiet to the workplace through a series of practices and programs. Joe is the author of BRIEF: Make a Bigger Impact by Saying Less and Noise: Living and Leading When Nobody can Focus. 

Why is civil discourse online so hard and should leaders share their political opinions? Today we're talking to Caleb Gardner, formerly the lead digital strategist for President Obama’s political advocacy group. 

Our guest is Caleb Gardner. He's an Innovation Strategist & Change Management Expert. You can check him out at his website calebgardner.com and find out more about his new book, "No Point B," at calebgardner.com/no-point-b-book. You can find him almost anywhere on the internet @calebgardner.

Caleb's Twitter

Caleb's Instagram

Caleb's LinkedIn