Go Gold with Katie Cannon

If you ever catch yourself saying, “I just need more students”, this episode is for you.

In this week’s episode of Go Gold, Katie Cannon breaks down one of the most overlooked strategies in the children’s activity and sports industry — how to enrol more students from the leads you already have.

So many business owners think growth only comes from spending more on ads or chasing new leads. But most children’s activity businesses are sitting on thousands of pounds worth of untapped potential inside their own CRM.

Katie walks you through a practical, structured way to organise and convert every lead sitting in your system — whether they’re brand-new inquiries, trialists who didn’t join, or past families who might be ready to return.

You’ll learn how to:

• Turn your database into a money-making machine instead of a storage system
• Create a simple, duplicatable internal sales process your team can follow
• Reactivate old leads without spending a penny on ads
• Keep your CRM clean, clear, and working for you (not against you)
• Balance internal and external marketing for consistent enrolments year-round

Katie also shares a real-life story from her own sales calls — showing just how powerful it is when your follow-up is personal, intentional, and properly tracked.

This episode will remind you that the next wave of growth in your business isn’t about more marketing, it’s about getting organised, following up properly, and never letting good leads go to waste.

Tune in to learn how to enrol more students within your database — without spending more on ads.

If you want help building a system that enrols students consistently without relying on constant marketing spend, book a free call with our Strategic Team today and get personalised advice for your children’s activity or sports business.

BOOK YOUR BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOw

JOIN OR LEARN MORE ABOUT BRONZE MENTORSHIP - https://goldmedalbusiness.org/bronze-mentorship

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn

Website: https://goldmedalcoaching.info/

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t’s time to step fully into your CEO power.

In this episode, Katie breaks down the four key areas that every children’s activity and sports business owner must master to grow from “busy operator” to confident, focused CEO.

Because when you finally step out of the day-to-day, you don’t just gain time and freedom — you unlock the potential to lead better, scale faster, and create real impact in your community.

You’ll discover:

- How to make fast and strategic decisions that keep your business moving forward

- What true leadership looks like (and how to stay calm when things get tough)

- Why long-term customer relationships matter more than quick wins

- How to protect your reputation and play the long game

Katie also shares her honest journey — from losing the love of teaching to learning how to lead, hire, and build the kind of business that can thrive without her.

If you’ve ever felt stuck inside your business, this episode will remind you what it really means to be the CEO — focused, disciplined, and in it for the long game.

Tune in now and start building the foundations for freedom, impact, and long-term growth in your children’s activity or sports business. If you need support with this, book a business growth audit with our business consultant for free here - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOw

JOIN OR LEARN MORE ABOUT BRONZE MENTORSHIP - https://goldmedalbusiness.org/bronze-mentorship

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn

Website: https://goldmedalcoaching.info/

Intro and Outro Background Music

Main Street by AudioCoffee | https://www.audiocoffee.net/

Music promoted by https://www.chosic.com/free-music/all/

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If you’ve ever caught yourself saying, “What’s next?” before fully mastering what’s already working, this episode is for you.

In this week’s episode, Katie Cannon pulls back the curtain on the real lessons that shaped her 20-year journey in the children’s activity industry — from running multiple gyms and trying to “grow fast” everywhere, to finally building a simpler, stronger, and far more profitable business model.

Through hilarious (and humbling) stories — like her infamous “village hall disaster” and the short-lived letting agency venture — Katie shares the hard-won wisdom that every ambitious entrepreneur in our industry needs to hear:

Key Lessons You’ll Learn:

• Growth doesn’t come from reinventing the wheel — it comes from repeating what works and refining it every single time.
• Complexity kills a business.
• Most business owners sabotage their own success.
• Success is in the daily execution.
• Real mastery in business is learning to love the repeatable, “boring” work that delivers results.

This episode will inspire you to pause the constant “new idea” chase and double down on the quality, consistency, and execution that truly move your business forward.

Whether you’re in your first year of running classes or scaling to multiple venues, this is your reminder that slowing down, refining, and staying consistent is how you win long-term in this industry.

Join our Boost Your Cash Flow Accelerator — a 3-day live experience designed to help you create consistent, predictable income in your business. October 21–23 (Tuesday to Thursday), 2–3 PM GMT. Click here to register: https://goldmedalbusiness.org/boost-your-cash-flow-in-2025

Start building stronger, simpler systems — and boost your cash flow before the year ends.

JOIN OR LEARN MORE ABOUT BRONZE MENTORSHIP - https://goldmedalbusiness.org/bronze-mentorship

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn

Website: https://goldmedalcoaching.info/

Intro and Outro Background Music

Main Street by AudioCoffee | https://www.audiocoffee.net/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

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As a children’s activity entrepreneur, you might think marketing just means getting more students through the door. But as Katie shares in this week’s episode, your role in marketing goes far deeper than that.

From the early days of handing out leaflets and hoping for the best, to now mentoring hundreds of business owners across the children’s activity space, Katie breaks down exactly what marketing really means as you grow — and how your role must evolve at every stage.

In this episode, Katie shares:

• The two types of growth every children’s activity business needs — organic and marketing-driven
• Why organic growth eventually stalls (and how to spot when it’s happening)
• How marketing becomes your biggest lever for sustainable growth
• Why your service, sales, and marketing are all connected — and how to use them to build momentum
• The mindset shift from “coach” to “CEO” that changes everything

If you’ve ever felt like your classes grow… then suddenly stall — this episode will help you understand why and what to do about it.

Because the truth is you’re not just a coach and a business owner, you’re a marketer — and the moment you own that, everything changes.

If this hit home, take the next step. Book a quick call with our team, and let’s map out what your marketing role should look like at this stage of your business.

Book your free Business Growth Audit with our Business Consultant here - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOw

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn

Website: https://goldmedalcoaching.info/

Intro and Outro Background Music

Main Street by AudioCoffee | https://www.audiocoffee.net/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

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Big goals feel exciting. But if the cost in time, energy, and logistics is too high, they can quickly turn into a nightmare.

In this episode, Katie shares the hard lessons from building a 100-school activity business that looked impressive on paper but was exhausting to run. You’ll discover:

• Why cash flow doesn’t always equal a sustainable business model
• The hidden costs of chasing a vision without a clear plan
• How to calculate what your dream will really take in staff, time, and resources
• Why clarity on your long-term vision saves you years of wasted effort
• How to build a business that supports your lifestyle—not steals from it

This is about being smart, staying in your own lane, and building a model that actually gives you the freedom you want. If you're ready to map out your vision with the end in mind, click the link below to book a call, and the Gold Medal team will help you plan your next steps - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOw

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn

Website: https://goldmedalcoaching.info/

Intro and Outro Background Music

Main Street by AudioCoffee | https://www.audiocoffee.net/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

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If you’ve ever felt like you’re setting big goals but falling short when it comes to enrolments, this episode is for you.

Katie breaks down how children’s activity entrepreneurs can track trial numbers effectively so you stop scrambling for leads and start hitting your targets with confidence.

Inside, you’ll learn:

• Why tracking trials separately from enrolments is non-negotiable
• How to set realistic monthly goals (and avoid the December dip)
• The simple whiteboard strategy that keeps you and your team accountable
• How to align ad spend, leads, and trials so you actually hit enrolment numbers

Whether you’re just starting out or running multiple venues, this method will help you take control of your numbers and your growth.

Want support building these systems into your business?

Email our team at [email protected] to learn more about our Bronze Mentorship or click here - https://goldmedalbusiness.org/bronze-mentorship

Or book a call with our business consultant for personalised support - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOw

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn

Website: https://goldmedalcoaching.info/

Intro and Outro Background Music

Main Street by AudioCoffee | https://www.audiocoffee.net/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Gold Medal Business, the place to be if you’re a children’s activity and sport entrepreneur who is serious about growing and scaling your business to six-figure success and beyond.

In this episode, Katie gets real about the endless to-do list that leaves so many entrepreneurs stuck in the day-to-day grind — and why the fastest way to step into your CEO role is by bringing in virtual assistant (VA) support.

Inside, Katie shares:

• Why exhaustion, overwhelm, and “never reaching your goals” is a red flag that you’re doing too much yourself
• How starting with just 20 hours a month of VA support changed everything in her business
• The exercise every entrepreneur should do to identify tasks that don’t belong on their plate
• The difference between working in your business vs. working on your business
• How to spend 50–70% of your week in your zone of genius (and why this is the key to growth)
• Why you can’t afford not to get support if you’re serious about scaling

Katie also shares her personal journey of moving from one overwhelmed business to running three businesses (and raising three children!) with more time and freedom than ever before — all thanks to building the right VA team.

If you’re ready to stop feeling exhausted and start buying back your time, this episode will show you exactly where to begin. For inquiries about hiring a VA and how our team can support you, email [email protected]

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn

Website: https://goldmedalcoaching.info/

Intro and Outro Background Music

Main Street by AudioCoffee | https://www.audiocoffee.net/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Katie shares openly about the early mistakes she made. Building a business that was successful on paper, but left her exhausted and stuck. From stripping it back and starting again, she learned what it really takes to create freedom in your business.

Inside, you’ll discover:

• Why building a business that feels “hard” is a red flag for your model and team
• The 3 pillars to design your business around: time, income, and flexibility
• How to make sure your business works without you so you can travel, step back, or even sell in the future
• Why passion — not just money — is the only thing that will carry you through the ups and downs
• How to love the business you’ve built so it serves both your family and your bigger vision

Katie’s mission is simple: to help you build a business you love, that grows without you, and that creates a life where family comes first.

Are you ready to start building your freedom business?

Join our Boost Your Cash Flow Accelerator, happening this week, September 8–11, 2–3 PM GMT (Mon–Thurs).

This free programme is designed specifically for children’s activity and sports entrepreneurs who are serious about growing, scaling, and creating freedom in their businesses.

Register here: https://goldmedalbusiness.org/boost-your-cash-flow-in-2025

BOOK YOUR FREE BUSINESS GROWTH AUDIT WITH OUR BUSINESS CONSULTANT HERE to get personalised support - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOw

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn

Website: https://goldmedalcoaching.info/

Intro and Outro Background Music

Main Street by AudioCoffee | https://www.audiocoffee.net/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Go Gold with Katie as a Children's Activity Entrepreneur. In this episode, Katie dives into the power of consistency and compounding in your business and how to stop the rollercoaster of emotions that can come when results aren’t instant.

You’ll hear:

• Why momentum is built through consistency, not quick wins
• How the compound effect works in marketing, sales, and team growth
• Why it can take 9 or 10 touchpoints before parents act — and how to stay the course
• The danger of being reactive (“this is working, so I’ll just do more of that”)
• Why timeless business principles beat “hyper growth hacks” every time
• How to keep your emotions steady so your team follows your lead

Your main job as an entrepreneur is to keep consistent through the ups and the downs. The results don’t always show up immediately, but the seeds you plant today will pay dividends months down the line.

Are you ready to build momentum in your business? Join our Boost Your Cash Flow Accelerator on September 8th. This program is designed specifically for children's activity and sports entrepreneurs who are eager to grow, scale, and achieve freedom in their businesses. We'll guide you through every step of the journey, providing the mentorship, community, and tools you need to succeed. Register for free here - https://goldmedalbusiness.org/boost-your-cash-flow-in-2025

BOOK YOUR FREE BUSINESS GROWTH AUDIT WITH OUR STRATEGIC TEAM HERE to get personalised support - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-team

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn

Website: https://goldmedalcoaching.info/

Intro and Outro Background Music

Main Street by AudioCoffee | https://www.audiocoffee.net/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we're diving deep into how you, as a business owner, can accelerate the growth of your team. Often, the speed at which your company grows is directly tied to the decisions you make as a leader. But many of us are unintentionally bottlenecking our businesses by hesitating to make those crucial decisions. It’s time to change that. 

In This Episode:

• Why your business’s growth is often constrained by your own decision-making speed.
• How to avoid bottlenecking your business by recognising when to delegate and bring in new team members.
• The importance of hiring before you think you're ready to ensure seamless growth.
• Why viewing team members as investments, not expenses, can transform your business.
• The role of mentorship and coaching in growing not just your business, but also yourself as a leader.

Ready to take your business to the next level? Join our Boost Your Cash Flow Accelerator on September 8th. This program is designed specifically for children's activity and sports entrepreneurs who are eager to grow, scale, and achieve freedom in their businesses. We'll guide you through every step of the journey, providing the mentorship, community, and tools you need to succeed. Let's build your dream team and business together. Register for free here - https://goldmedalbusiness.org/boost-your-cash-flow-in-2025

BOOK YOUR FREE BUSINESS GROWTH AUDIT WITH OUR STRATEGIC TEAM HERE to get personalised support - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-team

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn

Website: https://goldmedalcoaching.info/

Intro and Outro Background Music

Main Street by AudioCoffee | https://www.audiocoffee.net/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

Hosted on Acast. See acast.com/privacy for more information.