Go Gold with Katie Cannon

In this powerful episode, Katie dives into building a team that drives sales without you having to do it all.

Katie shares her personal experience of running multiple businesses over 18 years and the one strategy she wishes she had implemented sooner: building an independent, focused sales team.

Whether you're running a performing arts programme, multi-sports club, gymnastics classes or anything in between, Katie walks you through how to evolve from doing it all yourself to having profit-centred team members who treat their roles like business drivers, not just assistants.

In this episode, you'll learn:

• Why you should separate sales from admin and customer service, and when to do it
• The importance of having managers who lead financially and own their KPIs
• How to set your team up to think in terms of vision, growth, and profitability
• The key mindset shift from amateur operator to strategic CEO
• How to structure your weekly team meetings around goals and revenue
• Why your team needs to know your sales numbers (and how to get them obsessed with growth!)
• What it really means to have a simple, scalable model with the right people in the right seats

"Your main role as CEO is to keep your team busy by driving leads and ensuring they’ve got what they need to hit your monthly goals. When you build a team that understands the business, owns their numbers, and takes charge of sales, you move from burnout to momentum."

If you need help implementing this, try our Bronze Mentorship for FREE for 3 days. Get access to sales scripts, coaching, and templates to start building your profit-led team today.

Click here to start your free trial - https://goldmedalbusiness.org/bronze-free-trial

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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In this week’s episode, Katie shares a powerful strategy every children’s activity business owner needs to implement monthly. Profit Push. If you’re ticking endless tasks off your to-do list but still feel like something’s missing, this episode is your reminder to step into your CEO role and take a high-level view of your business operations.

Katie walks you through how to audit your business for hidden revenue opportunities, lost profits, and untapped potential, every single month.

You’ll learn how to:

• Review and refresh your pricing and offers
• Cut unnecessary costs and negotiate better deals
• Audit your waiting lists for quick wins
• Spot discrepancies that could be costing you thousands
• Create space for CEO-level thinking and long-term growth

If you're serious about scaling your business with intention and profitability, this episode is a must-listen.

Try the Bronze Mentorship (5-Day Free Trial). If you’re looking for more structure, strategy, and support to implement your Profit Push each month, click here to sign up for free and get 5 days of access - https://goldmedalbusiness.org/bronze-free-trial

If you’re unsure where to start, book a chat with our strategy team, and we’ll guide you through your next steps - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-team

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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In this episode of Go Gold with Katie, we’re diving into a topic that couldn’t be more important as we move through the summer months: how to speed up your student enrollments and stop relying on passive sales systems that just don’t cut it anymore.

Whether you run preschool classes, after-school clubs, or weekend sports sessions, you've probably noticed that things can start to slow down in May, June, and July. But what you do now impacts your enrolments for August and September.

That’s why you need to build a proactive, powerful sales process. Not just an email list.

Inside this episode, Katie shares:

• The difference between a database and a sales pipeline
• Why can’t you just rely on automation and ads to “do the job”
• How to track and follow up with leads who aren’t ready yet
• Why consistency matters more than quick wins in your sales process
• How to use this slower season to prep for your biggest enrolment months

If you’ve ever said, “I spoke to a lead and they weren’t ready”... and then never followed up again, you’ll want to hear this.

Katie shares how we're doing this in our gyms and how it’s working across the board in both brick-and-mortar and online businesses.

Tune in now to learn how to build momentum, even in a quieter season!

If you’re unsure where to start, book a chat with our strategy team, and we’ll guide you through your next steps - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-team

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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This episode is for every children’s activity business owner who’s still trying to wear all the hats. You’re doing the social media, the emails, the onboarding, the admin... and it’s exhausting, right?

This week, Katie gets personal. With two of her right-hand team members away, she shared the true value of a well-trained, role-specific team.

In this powerful, behind-the-scenes episode, Katie opens up about:

• What happens when a core team member takes time off—and why it shouldn’t stop the ship 
• The evolution of virtual assistants inside her own businesses
• How hiring just 5 hours a week of support can completely shift your productivity and peace of mind
• Why being “too busy” to delegate is actually slowing down your growth
• The mindset shift required to stop treating your business like a hobby and start building like a CEO

If you keep trying to do everything yourself, you risk burnout and worse, you might start to fall out of love with your business.

If you've been telling yourself you're not ready for a team, this episode will gently (and firmly!) help you reframe that thinking. And if you're ready to get support now, Katie gives two action steps to get started today.

Want to explore how Gold Medal Business can support you?

Click here if you’re ready for help hiring and leading your own support team - https://goldmedalbusiness.org/hire-our-team

Click here to start a 5-day free trial of our Bronze Mentorship and see what’s possible with expert guidance at your side - https://goldmedalbusiness.org/bronze-free-trial

Listen now and get ready to reclaim your time, your energy, and your role as the visionary leader of your business.

Not sure where to start? Book a chat with our strategy team, and we’ll guide you through your next steps - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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Are you the visionary in your business, or are you still the operator? In this episode, Katie Cannon shares what it really takes to move from overworked operator to confident, visionary CEO. Drawing from her journey of stepping back from the day-to-day grind, Katie walks you through the key shifts that helped her build a business that doesn’t rely on her.

Whether you’re teaching classes, sending invoices, or doing it all yourself, this episode will help you make space for what matters most and begin the process of creating a business that works with or without you.

Key Takeaways:

• Why “busy” isn’t the goal, and how to move from doing to being
• How to stop spending 80% of your time in the wrong zone
• Fixing the weak spots in your operations and team
• A step-by-step guide to removing yourself from the day-to-day
• What it really means to be CEO
• Real talk on surviving the hard months and staying grounded in your ‘why’

If your business still falls apart when you take a break, it’s time to change that. “If you don’t make a plan, it’s just a wish.”

This is your invitation to lead more and do less, without letting anything fall through the cracks.

Try the Bronze Mentorship – Free for 7 Days

If you’re ready to take the next step, join our Gold Medal Bronze Mentorship and access the tools, systems, and support that hundreds of activity providers across four countries are using to scale their businesses—free for a full week!

Email our support team (Gleah) at [email protected] to grab your free trial.

Not sure where to start? Book a chat with our strategy team, and we’ll guide you through your next steps - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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Welcome back! In this episode, we’ll talk about the benefits of each model in your business. Whether you're a new children's activity entrepreneur or an established business, it's important to understand which model works best for you. 

Over Katie Cannon’s 20 years in this industry, she tried various models and learned valuable lessons.

• Get super clear on your service. “Can what I offer operate in this facility?” That’s your first big question. 
• Understand your vision—and allow it to evolve. What do you really want long-term? Your vision will shift as your life and business evolve and that’s healthy.
• Know your numbers. Look at the cost of your model (venue, staff, equipment) and make sure your prices match. Work out how many children you need to serve to break even, and build from there.
• Don’t copy what others are doing. Just because something works for someone else doesn’t mean it’s right for you.

If you need help determining the right model for your business, comment below or click the link to book a 15-minute chat with Katie and our strategy team. We can provide customised support to help you move the needle in your business - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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What if you could make money every single day in your business, without chasing last-minute enrolments or riding the seasonal rollercoaster?

In this episode, Katie Cannon shares the Make Money Daily method that’s helping children’s activity and sports entrepreneurs move away from stress and into structure. You’ll hear how to stop selling from the back foot, how to lead your team with intention, and how to create a business that brings in income consistently.

This is a recording of Katie’s live masterclass from April, packed with real examples, powerful mindset shifts, and practical steps you can take right now to build a more predictable, profitable business with energy and purpose.

• Use your Power Hour to take focused action every day
• Plan ahead so customers can commit to the year in advance.
• Lead with clear communication, repetition, and simple systems.
• Understanding the 90-day rule
• Step out of your comfort zone, challenge your habits, and stay coachable.
• Fill your current classes and venues first.

“Cash gives you control. But consistency is what gets you there.”

If you are ready to start making money daily, book your free 15-minute discovery call, and we’ll help you map out the first steps to create daily income and a business that supports the life you want - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Learn more about our Bronze Mentorship here - https://goldmedalbusiness.org/bronze-mentorship

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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This episode is about cutting through the noise and helping you focus on what moves the needle in your business. If you’ve ever found yourself thinking, “I’ve been so busy—but where are the results?” then this one’s for you.

Whether you're teaching in schools, running village hall sessions, or managing your venue, there’s one key area that drives results for every children’s activity and sports business.

We’re diving into a real conversation I had with my team this week, and sharing a practical approach you can use to structure your day, manage your focus, and stop firefighting. Let’s get laser-focused on what brings in the results!

This is for you if you're juggling multiple hats, building alongside another job, or looking to lead your team better.

• Focus on your trials and enrolments.
• Don’t mistake being busy for being productive.
• What to prioritise as the main thing first?
• Scan for enrolments first.
• Being proactive vs. being reactive.
• How to structure your day like the CEO you’re becoming.

If you need support dialling this into your schedule, we’ve just opened up a few more call slots with our strategy team. If you’d like a bit of customised support or personalisation for anything going on in your children’s activity business, schedule a business audit now!

Click here - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

We can’t give you individualised support unless we know what’s going on in your business. Let’s help you focus on the main core driver for maximum efficiency and results!

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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This episode is a recording from our INSPIRE event in March. It’s a special one, where we’ll be sharing the stories of three incredible entrepreneurs who’ve been with us in our Gold Medal programme for the past year. They’ve received solid one-to-one support, group community support, and have been nurtured every step of the way—something I’m truly proud of.

Hear from Shantelle, a franchisee of Baby Ballers, Shelley from Steppin' Out Stars of Tomorrow, and Amy from Tiny Troops Soccer. They’ll share success stories and all the strategies we’ve worked on in their businesses to get them where they are today.

We’re often asked: "What exactly do we learn in the Gold Medal programme? What does our business and life look like after 12 months?" Well, in this episode, they’re answering that question!

Whether you're just starting or looking to scale, these stories are filled with actionable strategies and inspiration to help you move forward.

If you’re ready to work with us or are curious how we can support you and your children’s activity business, click here to book a free consultation with our team:

https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

We’re excited to work with you!

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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Welcome to this episode of Go Gold with Katie! In this episode, we’re talking about one of the biggest shifts that can transform your children's activity business—learning to delegate and lead effectively so you can scale without burnout.

As a business owner, it’s easy to fall into the trap of doing everything yourself. From marketing to admin to training your team, you might feel like no one can do it as well as you can. But the truth is, growth happens when you step into your CEO role and allow others to support you.

• Why trying to do everything yourself is slowing your business down
• The power of systems and delegation to free up your time
• How to train your team so they step up and take ownership
• The mindset shift that separates struggling businesses from thriving ones
• How refining your systems and training your team will keep your business running smoothly without you in every role.

If you’ve been feeling overwhelmed or stretched too thin, this episode is for you. Your business will only grow as fast as your ability to delegate, lead, and create strong foundations.

So, what’s one thing you can let go of this week to focus on what truly moves your business forward?

If you're ready to lighten your workload and scale your business with the right support, book a consultation with our team today. Let’s explore how we can help you streamline operations, strengthen your team, and drive growth - https://goldmedalbusiness.org/hire-our-team

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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Creative Commons CC BY-SA 3.0

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