Go Gold with Katie Cannon

Welcome back, superstar activity entrepreneurs! In this episode, we’re diving into a crucial topic for anyone thinking about refreshing their brand in 2025: rebranding your business without losing focus on what matters. Rebranding can elevate your business, but only if done thoughtfully and with consistent alignment across every aspect of your brand. 

Here’s what we covered:

• Like tech and customer expectations, your brand must evolve every few years. This can keep your business relevant and resonate with new and existing audiences.
• One of the biggest mistakes entrepreneurs make is putting too much focus on the rebrand and neglecting daily operations.
• If you’re expanding into new areas (like adding new types of classes), give your audience time to adjust. Changing too fast can create confusion. Nurture the new direction steadily to ensure your community follows along.
• When you rebrand, make sure your visuals, messaging, and customer touchpoints match your updated brand. Every detail—from your website to the signs in your studio—should reflect the new look and feel.
• A cohesive brand is about experience. Think about your customers’ journey, from your social media presence to your physical locations, and ensure they feel the brand’s value every step of the way.
• A rebrand isn’t a one-week project; it’s a months-long commitment. If you’re planning to rebrand in the new year, consider dedicating a quarter to focus on it fully without disrupting your business’s daily momentum.

In line with our latest rebrand, we’re launching Katie’s first book! Unlock Your Potential as a Children's Activity & Sports Entrepreneur brings together the strategies and lessons Katie has learned from building successful activity businesses over the past 17 years. Want to be the first to receive a copy? Click the link below -

https://goldmedalbusiness.org/unlock-your-potential

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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Welcome to Go Gold with Katie! This episode is all about taking consistent, effective action to drive new student enrollments in your children’s activity business. Here are the key takeaways:

In This Episode:

• Are You Really “Doing Enough”? Rethink your daily efforts. Bringing in new students requires a structured, consistent plan—not just occasional ads. Evaluate your approach and make sure you’re consistently reaching out.
• Make it easy for parents to enrol with clear, repeated CTAs across your site and social posts. Don’t just ask once—place multiple buttons throughout to encourage action.
• Consistent follow-ups can make or break your enrollment numbers. If a parent showed interest last week, reach out again! Many times, all it takes is a friendly reminder.
• If a family signed up for a trial, consider following up with a quick call to see how it went and encourage the next steps. You don’t need a full team. Just one person dedicated to these calls can have a major impact.

Think long-term. Today’s actions are setting up next month’s numbers. Building student numbers comes from consistent action over months, not a week of marketing. Whether it’s email campaigns, phone calls, or in-person connections, putting in this work pays off.

If you need support for building a marketing strategy that’s tailored to your business and goals and if you’re ready to implement a system that helps you “do enough” every single day, reach out! DM us or comment “Enough” on any platform, and we’ll get in touch to book a call or

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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In this episode, I’m diving into the heart of social media marketing and how you can effectively engage on your socials to increase your student numbers. As many of you know, marketing is one of my sweet spots, and it's an important area for driving recruitment, filling classes, and boosting your overall income. I’m excited to share top tips to get the ball rolling!

In This Episode:

• Marketing isn't just a one-off task; it's about consistently engaging with your audience over time. Remember, building your brand on social media is not a quick fix.
• Often, we think about student recruitment separately from building our team. But here’s the truth: you need to focus on both! For example, if you’re busy attracting new students, who will coach them? Make sure you’re working on both fronts to create a sustainable business.
• Find new followers, repost your most popular content, and engage with comments. 

Action Steps:

• Set a challenge for yourself or your marketing team to find and engage with 10 new people every day. Imagine if you did this consistently—you could reach hundreds of new potential students and team members every month!
• Recycle content that resonates. If you had a post that got a ton of likes and shares, give it a new spin and repost it!
• If you see a parent whose child is in another local activity, reach out and build a connection. It’s all about relationship building!

As you implement these steps, remember that we’re here to support you every step of the way.

Tonight at 8:00 PM GMT, we’re launching our Scale to Freedom Accelerator where we’ll share the 5 key steps to increase your student numbers, build your dream team, and grow and scale to freedom in the children’s activity industry. DM us SCALE to register your free spot and receive the link to join us tonight!

Ready to strategise your business for the last quarter of 2024? Book your business growth audit now to set the right plans in motion for a successful 2025!

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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As entrepreneurs in the children’s activity space, we often find ourselves juggling countless tasks. To truly succeed, you need to invest all your energy into one initiative at a time. It's exhausting to spread yourself thin.

In this episode, we’ll dive into the essential strategies to double your productivity as a children's activity provider. Many entrepreneurs come to me asking for marketing tips or how to hire a team, but the first step to achieving these goals is understanding your time and how you can maximise it.

• Why it’s important to concentrate your energy on one initiative at a time rather than trying to do it all at once. When I first launched my gymnastics classes, I knew I had to perfect that model before branching out into holiday camps.
• Simple framework for managing projects:
• P1: These are the tasks that need immediate attention and tie directly to your monthly goals. For instance, if your aim is to boost enrollment by 50 students next month, your P1 might be creating an engaging Facebook ad.
• P2: These are important tasks that aren’t urgent—like refining your curriculum.
• P3: These are those great ideas that don’t need immediate action.
• Experiences in stepping up as a leader and embodying the role of a CEO.
• The importance of finding solutions to challenges and ensuring your business aligns with your values.

• Implement the P1, P2, P3 Framework
• Identify Your Non-Negotiables
• Begin thinking of yourself as the CEO of your business.
• Write down your business goals for the next quarter and brainstorm actionable steps you can take to bring them to life.

As we head into the last quarter of 2024, now is the perfect time to strategize for growth in your children’s activity business in 2025. Book your Business Growth Audit today! Let’s work together to create a roadmap for success that aligns with your goals and vision.

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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In this episode of Go Gold with Katie, we dive deep into one of the most important strategies for any children's activity entrepreneur—playing the long game. Whether you're just starting out or have been in the business for years, there are moments when it feels like everything should be happening faster. From Katie’s 20+ years of experience, it’s not the quick wins that create lasting success. It's about building a foundation that stands the test of time—just like we do at Gold Medal Business.

In This Episode:

• How continuous education and mentorship shape your long-term success.
• Why your team is the cornerstone of scaling your business and how to recruit for the future, not just for today.
• Why you need to think 90 days ahead and plan for long-term gains, whether it’s in operations, equipment, or mentorship
• How to create a robust, year-round marketing plan that consistently delivers results, even when you feel like nothing’s happening.

Action Steps:

• Invest in yourself Weekly, monthly, and yearly—through reading, coaching, and showing up for your business. Just like Katie did in her business journey, you need to keep learning.
• Don’t wait until you’re overwhelmed to hire. Plan your team growth three months before you actually need the help.
• Don’t start and stop—commit to a year-round marketing strategy that keeps your business visible, even during the slow seasons.
• Don’t get discouraged by short-term setbacks. It’s the consistent effort over time that will yield those big wins.

As we head into the last quarter of 2024, now’s the perfect time to set yourself up for success in 2025. Whether you’re looking to attract more students, expand your programmes, open a new venue, or bring in new team members, having the right strategy in place is crucial. Schedule your business growth audit today and make sure your children's activity business is ready to thrive in the coming year!

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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Hey, superstar! This episode is all about stepping into your role as a CEO and finally getting out of the day-to-day grind. Whether you’re running a gymnastics gym, a dance school, a swim academy, or any type of children’s activity program, you’ve probably felt that constant pressure to do it all.

But if you want to scale your business, you have to learn how to work in your zone of genius and delegate the rest. Katie has been there—when she started her gym, she was coaching classes, handling registrations, chasing parents for payments, and even cleaning up after every class. She thought she was saving money by doing it all, but it was actually holding her business back.

If you’re feeling stuck or overwhelmed, this episode is for you!

In This Episode:

• How to figure out your zone of genius as a children’s activity entrepreneur
• Why doing everything yourself is not saving your business money
• How to prioritise your time for maximum growth
• The key team roles that will help you scale faster
• Why leadership is the next big skill you need to focus on
• How to shift from managing tasks to leading your business
• 
  

Action Steps:

1. Write out your weekly tasks and sort them into three categories: “Only Me,” “Already Delegated,” and “I Shouldn’t Be Doing This.” 
2. Look at the roles you’ve already hired for—whether that’s an admin handling registrations or a coach running classes—and calculate their return on investment. How many new students or classes do you need to justify their salary?
3. If you’re still managing every detail or checking up on your staff constantly, you’re stuck in "manager mode" instead of "CEO mode." Trust your team by setting clear goals and KPIs.

We’re approaching the end of 2024, which means it’s the perfect time to think about how to scale your children’s activity business in 2025. If you want to add more students, open a new location, or maybe expand your offerings, book a free Business Growth Audit with Katie, and map out a clear plan for growth. BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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In this episode, we're diving into the top three actions you should focus on when building a business plan that truly supports your vision and your lifestyle as a children's activity entrepreneur. These steps are all about getting crystal clear on your goals and making sure you're building a business that doesn’t just operate but thrives while giving you the freedom and flexibility you desire.

We’ve all been there—pouring time and energy into building a business only to realise it's not the direction we truly want to go. Let’s make sure that doesn’t happen to you! This episode’s tips are designed to help you create a business that’s not only profitable but aligned with your values and long-term vision.

In This Episode:

• How to align your business model with your lifestyle and vision
• Why it’s important to get clear on what your business actually needs (not just what you think it needs)
• How to break your five-year vision into a practical, focused one-year business plan that will keep you on track

Action Steps:

1. Get Clear on Your Vision and Lifestyle
2. Assess What Your Business Really Needs: Sometimes, what you think your business needs and what it actually needs are two different things. Focus on what will help your business thrive without unnecessary overhead.
3. Build a Strategic, Short-Term Business Plan: A five-year vision is great, but when it comes to execution, focus on a one-year plan. Break it down into quarterly goals so that you can stay flexible and pivot when necessary.

If you’re ready to unlock your true potential and build a business that thrives within your zone of genius, then join me for the Your Zone of Genius Masterclass on Tuesday, September 17th 8:00 pm London Time. Get the clarity and focus you need to thrive as a children’s activity entrepreneur.

CLICK HERE to reserve your free spot- https://workshops.pages.ontraport.net/your-zone-of-genius

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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In this episode, Katie shares her 20 years of experience running gyms, building studios, and mentoring hundreds of activity providers on how to combine both online and offline marketing efforts creatively. Think outside the box as Katie explores how to not only boost your student numbers but also build and market your team effectively.

In This Episode:

• Why you should never separate your marketing efforts for students and team members—these go hand in hand to create lasting growth.
• How to mirror both digital (Facebook/Instagram ads) and traditional (leaflets, local partnerships) marketing to get the best results.
• How diversifying your marketing strategies protects your business and ensures stability, even when one method isn’t performing.
• Understanding the difference between visibility (external) and nurturing existing clients (internal), and why both are essential for growth.
• How systems, from recruitment to referrals, can help you scale your business effectively.

Action Steps:

• Always keep in mind that you’re marketing for both new students and new team members.
• Blend your digital marketing strategies with traditional methods like flyers, partnerships, and community outreach for a comprehensive marketing plan.
• Don’t rely on just one source like Facebook ads—ensure you have multiple strategies running simultaneously to build a robust system.
• Nurture your existing customers through retention strategies like reactivations, renewals, referrals, and recruitment.
• Focus on step-by-step growth to create a strong foundation for your business.

"It's mindset before mechanics."

If you’re ready to take your marketing to the next level and would love more insights into creating a business that thrives without you, book a FREE 20-minute business growth audit with Katie to get personalised support.

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://go.oncehub.com/KatieCannon

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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In this episode, Katie will talk about one of the most powerful aspects of growing your business—momentum. Katie Cannon - founder of Gold Medal Business, is here to share how the power of consistency can really move the needle in your children's activity or sports business.

In This Episode:

• The importance of consistency and the compounding effect on business growth.
• How to keep your marketing efforts steady even when results seem slow.
• The need to manage your emotions and avoid being reactive to short-term successes or failures.

Key Takeaways:

• Momentum is built on doing things consistently. You might not see immediate results, but that doesn’t mean your efforts aren’t paying off. It takes time. Keep your marketing wheel in motion, capturing people at different parts of their journey.
• When you start a new venue or implement a new strategy, approach it with a long-term plan. Results might not come in six months, but with consistency, you’ll see growth in twelve months or more.
• It’s very important to keep your emotions in check. Don’t be reactive to the ups and downs of your business. Your main job is to stay consistent and not let short-term fluctuations affect your long-term strategies.
• The results of your efforts might not be visible immediately. Keep working consistently, and you’ll start seeing growth and transformation in your business over time.

Ready to Scale Your Business?

If this resonates with you and you’re ready to scale your business effectively, join our Scale to Freedom Accelerator this week (September 2nd - September 6th). This program is designed to help you grow your business without feeling like it’s running you. Get the support and strategies you need to scale smartly and sustainably.

Click here to join us this week every 8:00 PM London Time - https://workshops.pages.ontraport.net/scale-to-freedom-accelerator-2024

Keep being consistent and watch your momentum build!

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE to get personalised support - https://go.oncehub.com/KatieCannon

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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In this episode, we're diving deep into how you, as a business owner, can accelerate the growth of your team. Often, the speed at which your company grows is directly tied to the decisions you make as a leader. But here's the thing—many of us are unintentionally bottlenecking our businesses by hesitating to make those crucial decisions. It’s time to change that. 

In This Episode:

• Why your business’s growth is often constrained by your own decision-making speed.
• How to avoid bottlenecking your business by recognizing when to delegate and bring in new team members.
• The importance of hiring before you think you're ready to ensure seamless growth.
• Why viewing team members as investments, not expenses, can transform your business.
• The role of mentorship and coaching in growing not just your business, but also yourself as a leader.

Action Steps:

• Reflect on your team’s structure. Identify gaps where new roles could accelerate progress.
• Don't wait until you're overwhelmed. If you foresee needing a new team member in September, start the hiring process in April or May. This gives you time to train them and integrate them into your culture.
• Your team members are there to produce results, and they need your support to do so. Provide them with the right systems and training to succeed.
• Growth happens outside of your comfort zone.
• Surround yourself with mentors and a community that pushes you to grow. 

Ready to take your business to the next level? Join our Scale to Freedom Accelerator on September 2nd. This program is designed specifically for children's activity and sports entrepreneurs who are eager to grow, scale, and achieve freedom in their businesses. We'll guide you through every step of the journey, providing the mentorship, community, and tools you need to succeed. Let's build your dream team and business together. Sign up now for the Scale to Freedom Accelerator! - https://workshops.pages.ontraport.net/scale-to-freedom-accelerator-2024

BOOK YOUR FREE 15-MINUTE BUSINESS GROWTH AUDIT HERE to get personalised support - https://go.oncehub.com/KatieCannon

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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