Go Gold with Katie Cannon

Welcome to Episode 52 of Go Gold with Katie! In this episode, we’re diving into how you can speed up your goals this quarter. With the next quarter fast approaching, now is the perfect time to take action and ensure you’re on track to hit your business targets.

The key to making progress is breaking your big goals into smaller, achievable steps. Ask yourself: What is the one action that, if you focused on, would significantly move the needle for your business?

For many children’s activity business owners, the biggest driver of success is visibility. If you want to increase student numbers, bookings, or team growth, visibility is key. The more people see your business, the more opportunities arise.

Key Takeaways:

• How to break big goals into smaller, focused actions to accelerate progress.
• The 80/20 strategy
• Why visibility is the key to scaling your business
• 3 Proven Strategies to Boost Visibility:
• How to use Ads to attract more students
• How to leverage partnerships for growth
• How to stand out with live content & social media 

Recently, one of our mentees followed this exact strategy. By increasing their visibility through social media and local partnerships, they saw a 40% increase in trial bookings within just one month. This small shift made a significant impact on their enrolments and revenue.

What’s one thing you can do this week to improve visibility in your business?

If you’re feeling stuck or need a personalized strategy, book a free 15-minute chat with our team. Click here - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Let’s make this next quarter your best yet—stay consistent, stay visible, and watch your business grow!

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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Many children's activity and sports entrepreneurs struggle with stepping away from the day-to-day operations. The key to scaling your business while gaining back your time is building a team of strong, autonomous leaders.

In this episode, Katie Cannon shares the exact strategies she’s used to grow multiple businesses while managing a busy family life. From hiring the right people to developing a leadership mindset, this episode will help you shift your approach to delegation and team management.

Key Takeaways:

• How to transition from micromanaging to leading with vision
• The difference between hiring assistants vs. recruiting leaders
• Ways to create true autonomy in your team for business growth
• How to identify the right people for leadership roles in your organization
• Strategies for running efficient team meetings that empower your staff
• A simple exercise to track where your time is being pulled into daily operations

If you’re constantly feeling like you have to step in and save the day, this episode is for you. Learn how to restructure your hiring, delegation, and team management to create a business that thrives—even when you’re not involved in every decision.

Want Personalised Support?

If you’re ready to build a stronger, more independent team, book a FREE 15-minute strategy call with our team. Click here - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Our Gold Mentorship program is designed for serious children's activity and sports entrepreneurs who want to scale their business, build a strong team, and step fully into the CEO role. Get personalised coaching, group support, and direct mentorship from industry experts.

To learn more, email us at [email protected] with the word GOLD or CLICK HERE - https://goldmedalbusiness.org/gold-mentorship

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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In this episode, we dive into the essential pricing strategies that can transform your children's activity business. From eliminating free trials to strategically discounting and raising prices, we cover everything you need to maximize profitability while maintaining a high-quality experience for your customers.

• How to convert free trials into paid trials
• How to replace standard sibling discounts with a smarter approach
• Ways to implement an effective annual price increase
• Strategies for using discounts without losing profit
• How to optimize profitability without adding more students

By implementing these pricing strategies, you’ll position your business for long-term growth while continuing to serve your customers with excellence.

If you’re ready to grow your children’s activity business, our Gold Mentorship program is designed for serious entrepreneurs who want to scale. It’s a unique mix of one-to-one coaching and group support, ensuring you get tailored advice AND a strong network of like-minded business owners.

To learn more CLICK HERE

If you think you’re ready to get personalised support, book a 15-minute business growth audit HERE and let’s see what’s the best fit for you!

This episode is Training 4 of 4 in our Cash Flow Series—a step-by-step guide to boosting your cash flow in 2025. Each training builds on the last, so make sure to tune in, and review the past 3 episodes!

EP 47 - How to Generate Recurring Cash Flow with Ease this 2025

EP 48 - How to Create Instant Cash Flow in Your Business

EP 49 - Strategies to Increase Enrolments and Strengthen Your Cash Flow

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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Welcome to Training 3 of our Boost Your Cash Flow Accelerator series! In this episode, we dive into powerful strategies to ensure no student falls through the cracks in your enrolment process. We also explore how to systematically collect testimonials and referrals, treating them like a sales process. 

Key Takeaways:

• How to create a rock-solid enrolment process that ensures every student is taken through the right steps.
• How to collect and leverage testimonials systematically, treating them like a sales campaign.
• The mindset shift needed to excel in a competitive market.
• Learn how one-to-one support and group coaching can be a game-changer for your children’s activity/sports business.

GOLD MENTORSHIP:

If you’re ready to grow your children’s activity business, our Gold Mentorship program is designed for serious entrepreneurs who want to scale. It’s a unique mix of one-to-one coaching and group support, ensuring you get tailored advice AND a strong network of like-minded business owners.

To learn more, reach out to us on email at [email protected] with the word “GOLD” or CLICK HERE

If you think you’re ready to get personalised support, please book a 15-minute business growth audit HERE and let’s see what’s the best fit for you!

This episode is Training 3 of 4 in our Cash Flow Series—a step-by-step guide to boosting your cash flow in 2025. Each training builds on the last, so make sure to tune in every Monday!

EP 47 - How to Generate Recurring Cash Flow with Ease this 2025 - https://open.spotify.com/episode/4rWgtz2zeJY5VWwRvhvqNT?si=f34e759e51e643b9

EP 48 - How to Create Instant Cash Flow in Your Business - https://open.spotify.com/episode/0CgpvakI9KhGgJNXcCEfbL?si=236057d110734c5c

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

Intro and Outro Background Music

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Many children's activity and sports entrepreneurs ask, “What’s the magic formula?” The truth is—there isn’t just one. But there are proven strategies that can drastically improve your children’s activity business. One of the most powerful yet often overlooked methods? Annual payments.

In this episode, Katie dives into why shifting to an annual payment model can transform your business, providing more stability, better cash flow, and stronger customer retention. She’ll break down exactly why this works and how to introduce it effectively.

Key Takeaways:

• Annual payments inject capital into your business upfront, giving you the funds to reinvest, grow, or pay off debt faster.
• How to lock in customers for a full year for financial stability and peace of mind.
• Why offering discounts and rewards for paying upfront creates loyalty and long-term commitment.
• How to shift your mindset for business growth.
• When everybody is zigging, you zag.

This episode is Training 2 of 4 in our February Cash Flow Series—a step-by-step guide to boosting your cash flow in 2025. Each training builds on the last, so make sure to tune in every Monday!

Training 1: How to Generate Recurring Cash Flow with Ease this 2025 - https://open.spotify.com/episode/4rWgtz2zeJY5VWwRvhvqNT?si=f34e759e51e643b9

P.S. We’re hosting a masterclass on February 11, 2025, from 8-9 PM all about how to make money daily as a children’s activity and sports entrepreneur. If you haven’t already, click here to register: https://goldmedalbusiness.org/make-money-daily-masterclass.

BOOK A BUSINESS GROWTH AUDIT WITH OUR TEAM HERE - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

LEARN MORE ABOUT GOLD MENTORSHIP HERE - https://goldmedalbusiness.org/gold-mentorship

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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The very first thing we teach when mentees join our mentorship programmes is knowing your numbers. You must understand your business inside out, back to front, and know exactly how you're making money today. It’s not just about booking trials or enrolling new members into your classes, camps, workshops, or schools.

To survive and thrive in 2025, you have to think differently.

If you want true financial stability, transition from termly to monthly payments. When we made this shift nine years ago, it transformed our cash flow, business structure, and overall financial health.

Benefits of Monthly Payments:

1. Increased Stability & Retention
2. Better Customer Experience
3. Simplicity & Scalability

"Simplicity scales; complexity kills." If you want to scale, you must choose one payment model and stick to it.

Start today. This is how you build a thriving, sustainable children’s activity business in 2025 and beyond.

This episode is Training 1 of 4 in our February Cash Flow Series. These trainings provide a step-by-step guide to boosting your cash flow in 2025. Each session builds on the last, so be sure to tune in every Monday!

BOOK A BUSINESS GROWTH AUDIT WITH OUR TEAM HERE - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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Welcome to Go Gold with Katie. The podcast dedicated to children's activity entrepreneurs looking to create phenomenal businesses that change children’s lives while improving their own lifestyles.

In This Episode, Katie dives into building a road to freedom in your business, emphasizing how simplifying your systems, aligning your team with your vision, and embracing the CEO role can unlock massive growth. With insights from her 16+ years in the industry, Katie helps you focus on what matters most and how to create a thriving, sustainable business that doesn't rely on you for every little detail.

Episode Highlights

• Why narrowing your goals to one key priority can naturally align and achieve others.
• Lessons from Katie's early mistakes with goal-setting and how she pivoted to success.
• How overcoming fears of hiring or re-hiring is essential for scaling.
• "Simplicity scales, complexity kills"—how clear planning and delegation are the foundation of sustainable growth.
• Actionable steps to define roles, identify key players, and ensure everyone works in their zone of genius.
• What it really means to lead your team and your business as a CEO.
• How mentorship fast-tracks success and helps avoid costly mistakes.
• Special guest Amy shares her experience growing Tiny Troops Soccer from grassroots to multi-state success.

If today’s episode resonated with you, share it with a fellow children's activity entrepreneur who could benefit from these insights. Don’t forget to subscribe for more actionable advice!

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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In this episode, Katie shares her top strategies for keeping your team motivated, inspired, and aligned with your business vision. Whether you're just starting or running a multi-venue enterprise, Katie's insights from her 16+ years in business will help you build a high-performing team that supports your goals and creates freedom in your life.

Episode Highlights:

• The importance of clearly defining roles for team members. Overwhelm and lack of motivation often stem from unclear responsibilities or asking one person to handle too many tasks.
• Your team needs to understand your company’s vision and goals, but it’s equally important to know what your team members want to achieve.
• Weekly one-on-one meetings with core team members are non-negotiable for building a strong foundation of trust and communication as your business scales.
• Katie shares her journey from managing team members to cultivating leaders who think critically and make decisions. “For your business to grow, your leaders must grow with you.”
• Create an environment where failure is celebrated as part of the learning process. “Your quickest way to success is to fail as fast as you possibly can.”
• Keep your focus on the end goal rather than getting bogged down in day-to-day setbacks.
• Encouraging ideas and feedback from your team not only sparks creativity but also strengthens your leadership. Always be open to hearing new ideas because fresh perspectives push us forward.

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/bookings/20-minute-business-audit

Our signature FREE masterclass of the year, is designed specifically for children's activity and sports providers who are serious about increasing their student numbers, building their dream teams, and scaling their businesses with ease. If you want to scale for 2025, you need to start now! Join us to Grow and Thrive in 2025!!!

CLICK HERE - https://goldmedalbusiness.org/thrive-and-grow-masterclass

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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In this episode of Go Gold with Katie, Katie Cannon dives into an important question for children’s activity entrepreneurs: When is the right time to launch another income stream? Drawing from her 20+ years of experience in the industry, Katie shares practical insights and actionable advice to help you evaluate your next big idea strategically.

What You’ll Learn in This Episode:

• Identify areas of struggle in your business over the past 12–24 months. Assess whether you’ve resolved those challenges or if they still hinder growth.
• Don’t start something new until you can delegate effectively and free up your time.
• Ensure clarity in roles (sales, marketing, customer service) within your team.
• Build a solid foundation of predictable systems before scaling.
• Evaluate if your current business can thrive with less of your day-to-day involvement.
• Does it align with your 5–10 year vision? Will it strengthen or distract from your brand?
• Learn how to align new income streams or businesses with your existing brand for maximum impact.

Katie’s newly launched book is packed with strategies and lessons from 20+ years in the children’s activity industry. Want your free PDF copy? DM “Book” on any social media platforms we’re in (listed below) or click the link below -

https://goldmedalbusiness.org/unlock-your-potential

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/bookings/20-minute-business-audit

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

Intro and Outro Background Music

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In this episode of Go Gold with Katie, Katie dives deep into the reality of making difficult choices as a children's activity entrepreneur and how these moments shape your business. Katie recounts a significant decision in her journey of restructuring her team, the challenges of redundancy, and the emotional toll it took. This episode is a raw, real look into the unexpected hurdles of entrepreneurship and why resilience matters in building a sustainable business.

Episode Highlights:

• Katie shares a deeply personal story about letting go of a beloved team member due to shifting business needs. This wasn’t about poor performance but a necessary adjustment to keep the business viable.
• Facing the complex process of redundancy, Katie turned to CRONER, a trusted freelance HR company, to ensure every step was handled professionally. Their guidance provided the assurance needed during an emotional time.
• The importance of being decisive and compassionate. Having support in tough times and making decisions with integrity ultimately allows your business to grow.
• Tough conversations are part of the path to business growth. If you’re a CEO, stepping up to make decisions that align with your company’s vision is a must.

Katie’s story is a powerful reminder that entrepreneurship is a journey of perseverance, learning, and growth. If you’re inspired by today’s episode, share it with someone else in the children’s activity space who needs to hear it.

Want to learn more about Katie’s transformative business journey? Her newly launched book, Unlock Your Potential as a Children's Activity & Sports Entrepreneur, is packed with the strategies and lessons she's learned from building successful businesses over the past 17 years. Want to be the first to receive a PDF copy? DM “Book” on any social media platforms we’re in (listed below) or click the link below -

https://goldmedalbusiness.org/unlock-your-potential

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

Intro and Outro Background Music

Main Street by AudioCoffee | https://www.audiocoffee.net/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

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Hosted on Acast. See acast.com/privacy for more information.