This episode of the North Carolina Food and Beverage Podcast, hosted by Max Trujillo, highlights the return of the 'Bubbles and Brisket' event for its fifth year, scheduled for Saturday, June 7th. The event will feature around ten chefs, multiple bars, and a variety of beverages, including sparkling wines, beers, and potentially a cash bar for full-strength drinks.

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Welcome Hoon Lee, the president and co-owner of @goraesoju, and Shane Calder, a liquor broker for @dorado.rock, to discuss all things Soju. We delve into Soju's backstory, its production process, and its rising trend of lower alcohol content. Max sample various Soju flavors like original, peach, grape, lemon, and honey do, and discuss their appeal and potential in markets like nightclubs and bars.

Additionally, we chat about Go Rae's exposure at the Dreamville hip-hop festival and elaborate on its global market presence. The podcast ends with a playful hint at possibly bringing Soju to the Bubbles and Brisket event.

The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media

For inquiries about being a guest, or to sponsor the show, email [email protected]