Go Sokal Podcast

On episode 23 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with videographer Phillip Teasley to discuss how to make better marketing videos, how to avoid common filmmaking mistakes, and how important scripting is to the final product. Also, in the description part of the video link below, Phillip lays out what kind of gear you should own as a beginner, intermediate and professional video maker while marketing your business.

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↪Watch the Full Episode of this Podcast Here
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 SOKAL’S WEBSITE:
↪︎https://www.gosokal.com
Learn about our team as well as products and services.

 CONNECT WITH US:
↪︎Contact
Reach out & make a connection today! 

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 MORE ABOUT THIS PODCAST
Your marketing videos may be amazing, but how is your sound? Videographer Phillip Teasley said sound is one of the biggest overlooked elements to making quality products. He outlines several tips to raise your video production quality and outlines how to avoid common mistakes. This video is the 23rd edition of the GoSokal Podcast. 

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.

 To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

On episode 22 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with SEO Lead Jess McCurry to define what Search Engine Optimization (SEO) means, when you should use it, and why companies should have both an SEO and PPC strategy.

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the Full Episode of this Podcast Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist

 SOKAL’S WEBSITE:
↪︎https://www.gosokal.com
Learn about our team as well as products and services.

 CONNECT WITH US:
↪︎Contact
Reach out & make a connection today! 

 SUBSCRIBE TO OUR PODCAST:
↪︎Spotify
↪︎Apple Podcasts

 📱 Follow Sokal On Social!
↪︎Instagram
↪︎Facebook
↪︎linkedIn
↪︎Twitter 

 MORE ABOUT THIS PODCAST
This video explains what SEO is and when you should begin implementing it in your web building process. It includes discussions of SEO keyword search, techniques, and tools. If you are fairly new to search engine optimization and want a good overview, this podcast is for you.

 THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.

 To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

In this episode of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with Account Director Bret Johnson to discuss what reputation management is and how a business can increase their star rankings and reviews while utilizing some key principles.

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the full episode here: https://youtu.be/R6gUZ4SUiXs
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist

SOKAL’S WEBSITE:
↪︎https://www.gosokal.com
Learn about our team as well as products and services.

CONNECT WITH US:
↪︎Contact
Reach out & make a connection today! 

SUBSCRIBE TO OUR PODCAST:
↪︎Spotify
↪︎Apple Podcasts

📱 Follow Sokal On Social!
↪︎Instagram
↪︎Facebook
↪︎linkedIn
↪︎Twitter 

MORE ABOUT THIS PODCAST
In this podcast we first define reputation management, and then answer questions like: “What happens if you get a bad review?” “How quickly should responses to negative or positive reviews be given?” and “What are the pros for going with a reputation management company?”

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

On this episode of the Sokal Senior Marketing Strategist Katy Welch sits down with Host Chris Mulally to recap our successful trip to NADA 2022, and Katy interviews Sokal’s CEO Melissa Clark and National Account Executive Emma Voice live at the convention.

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the Full Episode of this Podcast Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist

SOKAL’S WEBSITE:
↪︎https://www.gosokal.com
Learn about our team as well as products and services.

CONNECT WITH US:
↪︎Contact
Reach out & make a connection today!

SUBSCRIBE TO OUR PODCAST:
↪︎Spotify
↪︎Apple Podcasts

📱 Follow Sokal On Social!
↪︎Instagram
↪︎Facebook
↪︎linkedIn
↪︎Twitter

MORE ABOUT THIS PODCAST
Get a behind-the-scenes look at the NADA Convention that took place  March 10-13, 2022 at the Las Vegas Convention Center. We touch on the following topics: Planning for the event, why it matters, how the leads work,  and the compliments we got on the booth. We had a truly amazing experience exhibiting at the NADA Show and were thankful for all who stopped by our vintage service station-inspired booth and took the time to learn about what Sokal has to offer.

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

In the first episode of the third season, we sat down with Sokal Account Manager Chris Brown to discuss the benefits of Connected TV (CTV), such as data-driven targeting, unified measurement and frequency precision. Then we dove into a case study of how it was used successfully.
 
 🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch The Full Podcast with Chris Brown Here
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↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

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Did you know that over 27% of cable subscribers plan to end their subscriptions this year and turn to some type of streaming device for TV? There is a huge shift in the way people are consuming entertainment and the ways that we can market to this new generation, from cross-device advertising to custom audiences that are cross-matched with thousands of ID points to find similar shoppers. Connected TV (CTV) is  one of those highly effective methods.

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

In the episode, up-and-coming NASCAR driver Stefan Parsons joins us again as he recaps the season, discusses how he's improved as a driver, and lays out his predictions and goals for the upcoming season (his first as a full-time driver). He also talks about the future of the NASCAR car technology and how a driver prepares during the offseason.

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch The Full Interview With Jason Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

📱FOLLOW SOKAL ON SOCIAL:
↪Click to Visit our Instagram Account
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MORE ABOUT THIS PODCAST:
Sokal’s podcast host Katy Welch sits down with NASCAR driver Stefan Parsons to talk about his last season, the hard work ahead during the offseason, and his goals for the year ahead. He even talks about how NASCAR car technology is changing and how he feels about being promoted to a full-time driver.

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

Emojis in subject lines, animated GIFs, and attractive call to action buttons. These are just a few of the popular trends in email marketing right now, but do they really work?

In this episode, Sokal’s Creative UX Specialist Drew Wilson sits down with Graphic Designer and Senior Email Developer Jason Labrada to discuss how to improve your email campaigns by focusing on clean cohesive design, singular visual elements, simplified preview text and personalization.

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch The Full Interview With Jason Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

📱FOLLOW SOKAL ON SOCIAL:
↪Click to Visit our Instagram Account
↪Find Us On LinkedIn
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↪Say Hi on Twitter!

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As you may already know, Email marketing is an integral way to stay in touch with your current customers while growing your pool of potential clients. In this podcast, we talk about three major tips to improve your email open-rate and conversions, as well as keep your readers happy.

While sending 50 or more emails a week for our clients, Senior Email Developer Jason Labrada uses his industry knowledge to explain how to improve your emails by creating a cleaner, more uncluttered design by using fewer CTA’s and deals. Additionally, subject lines and preview text word count should be used in a simplified fashion. Less is definitely more.

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

What can we expect to see over the next year in terms of electric vehicles? Numerous auto manufacturers have made pledges to get their fleet fully electric within the next couple of decades.

In this episode, Sokal’s Podcast Host Drew Wilson sits down with Capital Chevrolet General Manager, Casey Best, to discuss how Chevy is leading its fleet toward electrification. Additionally, he discusses hurdles to becoming all electric and how the traditional dealership model differs from Tesla’s sales and service model.

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch The Full Interview With Casey Here
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↪The Podcast Video Playlist
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General Motors (of which Chevrolet is their biggest brand) is on its way to an all-electric future, with a commitment to 30 new global electric vehicles by 2025. And, in 2023 or 2024, they will release their first ever electric Silverado pickup with a range of more than 400 miles on a full charge. This discussion centers around the future of electric automobiles from the perspective of a local auto dealer.

Listen as Drew and Casey discuss upcoming news, new electric vehicles, Tesla, and what consumers are expecting in terms of electric vehicles.

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

Sokal’s new CEO Melissa Clark and COO Michael Ransom II sit down to discuss their new roles, including their one and five year plans and how they intend to work together to increase company growth.

In this episode, Katy interviews Melissa and Michael as they reflect past years and look forward to new ones. Over the last 15 years, Melissa has been instrumental in gaining major agency accounts and overseeing much of the daily operations. Her roles in this will continue in these respects, but she looks forward to working with clients and agency partners on a larger scale as she finds new ways to support dealerships and OEMs all over the country.

🔴 HELPFUL VIDEOS AND LINKS:
↪Watch The Full Interview With Michael and Melissa Here
↪Check Out The Press Release Here
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↪The Podcast Video Playlist
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Sokal, a distinguished leader in automobile advertising, announced recently that Melissa Clark has been officially appointed as the new Chief Executive Officer. Clark was originally appointed as the CEO back in August of 2020 by the Board of Directors and has been slowly taking over the role as Mark Sokal, who was the former CEO, has taken a role on the Board of Directors.

QUOTE FROM MELISSA:
"I am very excited to be leading such a professional team and association, one that I have been an employee of since June 2006.” Clark said. “Even though this is a formal announcement, I am clearly no stranger to Sokal. As I celebrate 15 years with the company, this new role only solidifies my loyalty and confidence in Sokal as a leader in the automotive advertising field."

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

Google announced that before 2022, all third-party cookies will no longer exist. But, did you know that third-party cookies have always been flawed? They've never been the most accurate way to target your audience.

In this episode, Katy interviews our Director of Digital and Strategy, Justin Harvey, about what's to come for the future of advertising now that third-party cookies will be eliminated. It's important to have a plan moving forward, and to talk with whoever is in charge of your marketing so that you can effectively serve your consumers.

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch The Full Interview With Justin Here
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Simply explained, a cookie is a tracking code that is placed in web-browsers to follow users between websites and target them with ads. First-party cookies are staying put, as they are key to learning user-behavior and helping marketers create a better user experience for the consumer when they visit a website.

However, third-party cookies will be going away. These are the tracking codes that follow users around on the internet and retarget them with ads. Perhaps you are looking on one website at a product, but then decide to go to a different website and while browsing, you eventually see an add for the product you were looking at before. While this has been one of the standard methods for retargeting ads to users, new innovative methods of targeting ads will need to be put in place, as this marks a major shift in the advertising world.

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.