Go Sokal Podcast

Today's episode is all about the Digital Dealer 2021 conference in Tampa, FL between June 8-10. Digital Dealer brings  automotive dealers, OEMs, thought leaders, and auto-retail solution providers together for a two and a half day experience, powering professional growth and connections.

Digital Dealer 2021 shows will be hybrid events—taking place in person with a virtual component. Whether you choose a hybrid or virtual-only option, either way, you will have access to actionable content, innovative solutions, and enhanced networking opportunities

In this episode, Drew interviews energetic spokesperson Mark Roberts, who has been serving the Capital Automotive Group for over 14 years, with everything from Commercials, Ads, Radio, and everything in between. Listen to him speak about his experience becoming a spokesperson for one of the most reputable automotive brands.

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↪Watch The Full Interview With Mark Here
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MORE ABOUT THIS VIDEO:
Are you curious about how spokespeople get their start in the business? Industry veteran, Mark Roberts sits down in a candid interview about what led him to become a spokesperson after years of anchoring and reporting at television station WRAL. Mark is also host of a weekly quiz bowl-type show for high school students on WRAL called Brain Game.

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

In this episode, Drew interviews chief technology officer, Jason Jones, about new and upcoming tech in the workplace and how it is going to affect our work environments as more people come back to the office after a year-long pandemic.

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↪Click to Visit our Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Say Hi on Twitter!

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch The Full Interview With Jason Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

MORE ABOUT THIS VIDEO:
Jason discusses the strength of 5G and the developments being made for the upcoming year, new developments in touch-less tech capability, and the role that Artificial Intelligence will play over the next year. Be sure to checkout the complete interview over on our YouTube Channel!

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

We kickoff season two of the Go Sokal Podcast by interviewing Stefan Parsons, a young, talented, and up-and-coming NASCAR driver. Stefan talks about how he got into racing, what it feels like to be on the track, his best and scariest moments so far, and how social media and sponsorships impact the sport of racing.

STEFAN’S WEBSITE AND SOCIAL:
↪︎Website https://www.stefanparsons.com
↪︎Instagram https://www.instagram.com/stefan_parsons/
↪︎Facebook https://www.facebook.com/stefanparsonsracing/
↪︎Twitter: https://twitter.com/StefanParsons98

📱FOLLOW SOKAL ON SOCIAL:
↪Click to visit our Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Say Hi On Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch The Interview With Stefan Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

MORE ABOUT THIS VIDEO:
Have you ever been curious about NASCAR and what really goes on before, during, and after a race? Sokal’s podcast host, Katy Saunders, recently sat down with Stefan Parsons, the driver of the Sokal 99 car, to find out more about his racing career, background, goals, inspirations, and more!

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

In this episode, Drew interviews Bret Johnson on what dealers need to know going into 2021. They discuss how to analyze marketing trends, find out what worked and what didn't during 2020, and how strategize for a strong first quarter.

Additionally, Bret talks about shifts in the car buying cycle and how dealers were able to adapt during Covid-19.

This episode of the Go Sokal Podcast is sponsored by Sokal's Graphic Design Services. Our graphic artists work to bring you the best creative possible in your industry, from leading automotive ads to print jobs like billboards and business cards.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Sokal's Custom Websites click below:
↪Graphic Design Services

📱FOLLOW SOKAL ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch this episode: GSP Episode 10
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
In this episode, Bret Johnson, one of Sokal's Account Directors, talks about what dealers should be thinking about as January 2021 approaches, ways to gauge their effectiveness, and how to decipher the end results. He explains how dealers can look at their analytics to find out what worked and what didn't during the 2020 year. He also speaks into the car buying behavior cycle and how it has changed over the year.

Listen to the tenth episode or watch it on YouTube to learn more about how to master email marketing.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

In this episode, Katy interviews Kendra Williams-Evans, Sokal's Email Marketing Manager, and she discusses how email marketing can be used effectively as well as how to gauge the success of your campaign.

Additionally, she touches on the popularity of using multiple deployments and the benefits of an internal database email product.

This episode of the Go Sokal Podcast is sponsored by Sokal's Custom Websites. With the majority of buyers starting their purchasing journey online, Sokal believes that it is crucial to have a high performing, customizable, and responsive website to make your best first impression.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Sokal's Custom Websites click below:
↪Custom Websites

📱FOLLOW SOKAL ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch this episode: GSP Episode 9
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
In this episode, Kendra Williams-Evans from Sokal’s Email Team describes how email marketing campaigns work, ways to gauge their effectiveness, and how to decipher the end results. Email marketing is one of the best ways to stay in touch with your current customers while growing your pool of potential clients. Sokal's email team targets audiences based on the ideal demographic for your business.

Listen to the ninth episode or watch it on YouTube to learn more about how to master email marketing.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

In this episode, Drew interviews Jesse Lee, Sokal’s Website build team lea , and he talks to us about the key components to switching a website over to another provider, as well as dispel the common myths associated with switching agencies.

Jesse shares the top three things his team needs to get a website switched over and up and running seamlessly—without any downtime for the website. He also explains what dealerships should be looking for in terms of response time, suggests why bigger companies struggle with response time, and what sets Sokal apart.

This episode of the Go Sokal Podcast is sponsored by Gemini Service BDC, a true omni-channel approach to for follow-up, including phone calls, text messages, and email. Before your customers drive into your service lane, they will be provided with a consistent VIP experience with Gemini Service.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪Visit the Go Sokal Website
To find out more about Gemini Service BDC, click below:
↪Gemini Service BDC

📱FOLLOW SOKAL ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch this episode: GSP Episode 8
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
In the eighth episode of the Go Sokal Podcast, special guest Jesse Lee talks about switching website providers and what Dealerships should be looking for in an agency. Oftentimes, dealers may think that switching providers is a big difficulty and insinuates that their website would have to go down for a certain amount of time.

But this is not the case. Jesse helps dispel the myths of switching website providers, sharing that it is a much easier process than you might think.

Listen to the eighth episode or watch it on YouTube to learn more about switching web providers and what your should be looking for in an agency.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

In this episode, Drew interviews Bo Sowers and Michaela Mundorf from Sokal’s digital team, and they define Connected TV and show us how to use it for brand awareness, and also how to measure your results.

Bo and Michaela dive deep into explaining the differences between Connected TV and Linear TV (or regular Cable TV) and why you should consider incorporating CTV into your dealership marketing strategy.

This episode of the Go Sokal Podcast is sponsored by Sokal Digital's Search Engine Optimization service, a service that allows us to improve your ranking during Internet searches to widen your scope of potential clients and extend the reach of your website. There are many ways to better your search ranking and we are proud to have a team dedicated to keeping up on all of the latest trends, products, and content writing best practices.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Sokal Digital's SEO service, click below:
↪Search Engine Optimization

📱FOLLOW SOKAL ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch this episode: GSP Episode 7
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
In the seventh episode of the Go Sokal Podcast, special guests Bo Sowers and Michaela Mundorf give us a helpful definition for Connected TV (or CTV) and explain why it is such a powerful advertising method.

They both explain that when users set themselves up to be entertained, they are more likely to recognize and recall certain commercials and advertisements they see. In the Connected TV world, streaming services like Hulu, Roku, and others allow you to advertise to where the viewers are at the exact right time, verses linear TV where you never know exactly how many people have seen your ad.

Listen to the seventh episode or watch it on YouTube to learn more about Connected TV and why you should be incorporating it into your marketing plan.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

In this episode, Business Development Manager Chris Scott joins us to talk about traditional media and how radio and TV ads are still beneficial to your dealership's marketing strategy in an ever-growing digital age.

Chris covers everything from tips for buying a radio ad to choosing between radio and TV; plus, he gives some helpful tips for how you can set your ads apart from the competition.

This episode of GSP is sponsored by Sokal's Video and Audio Production. Serving clients nationwide, our production studio features a wide range of the latest editing software and video equipment to give your dealership quality video for everything from b-roll to full commercial spots.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Sokal Digital's Production services, click below:
↪Email Marketing

📱FOLLOW US ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch this episode: GSP Episode 6
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
In the sixth episode of the Go Sokal Podcast, we breakdown the importance of traditional media for dealerships even an age of digital ads and social media. Traditional radio and TV ads still serve a great purpose in reaching potential customers and growing brand awareness. Listen as Chris Scott gives us tips and insights for how your traditional ads can stand apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.