Go Sokal Podcast

In this episode, Sokal Marketing Strategist, Katy Saunders, sits down with Dealer Process Coaches, Charity Rudisill and Tammie Ventura, to discuss what a typical BDC department looks like, what issues dealers have with traditional BDCs, and the benefits of utilizing a remote BDC.

This episode of GSP is sponsored by Sokal Digital's Email Marketing—one of the best ways to stay in contact with current and new customers. Whether you are trying to promote sales events, service deals, or just keep your audience informed, our detailed reports will show you what goes on in each send.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Sokal Digital's Email Marketing, click below:
↪Email Marketing

📱FOLLOW US ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch this episode: GSP Episode 5
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
In the fifth episode of the Go Sokal Podcast, we breakdown the problems of current BDC setups and the benefits of a remote BDC. We cover a range of issues including recommendations for dealers, our own Gemini product, and transitioning into a remote BDC, including turnaround time, CRM’s, OEM processes, major brands and more. Finally, we look at training and the future of BDC.

As the premier automotive agency providing traditional and innovative advertising solutions, we at Sokal are excited to offer this new informative product for dealers and those interested in automotive advertising!

To learn more, call us directly at 919-872-9410 or email [email protected] today.

In this episode, Drew interviews Wes Broadhurst about how Sokal's video production team creates a strong marketing strategy and the creative process for automotive commercial spots and other video material for dealerships.

Wes goes over several common mistakes he sees in automotive spots, as well as his number one advice for dealers when thinking about video.

This episode is sponsored by Sokal's CTV and OTT digital service. Connected TV (CTV) lets you serve video ads to users on TV apps like Sling and Crackle, or on over-the-top (OTT) devices like Chromecast, Roku, and Xbox One. CTV ads are a great way to reach the growing digital TV audience. To learn more about our CTV services, click here or visit the links below.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about our CTV and OTT service, click below:
↪Mystery Shops Service

📱FOLLOW US ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch this episode: GSP Episode 4
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
Sokal’s in-house production studio is responsible for hundreds of dealership spots each month. Production Studio Manager, Wes Broadhurst outlines how concepting turns into final products, his team workflow, tips and advice when looking for a video production team, how to stand out, and lastly, things you should remember to make the process easier.

This the fourth episode of the Go Sokal Podcast, a podcast devoted to advertising in the automotive industry made by the leading automotive focused agency Sokal.

As the premier automotive agency providing traditional and innovative advertising solutions, we at Sokal are excited to offer this new informative product for dealers and those interested in automotive advertising! To learn more, email [email protected] today.

Host Katy Saunders interviews Sokal’s Dealer Process Coach Charity Rudisill about data mining and how dealerships can use it to attract and retain customers.

This is the third episode of the Go Sokal Podcast, a podcast devoted to advertising in the automotive industry made by the leading automotive focused agency Sokal.

This episode is sponsored by Mystery Shops, a powerful service that allows you to shop your dealership and your competition the way your customers do, by internet, phone, or email. To learn more, click here.

🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Mystery Shops, click below:
↪Mystery Shops Service

📱FOLLOW US ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

MORE ABOUT THIS EPISODE:
Data mining takes a snapshot of the car you are driving right now and instantly provides information on the health and age of the vehicle and where you are at in the purchasing cycle. It provides useful information to the customer and salesperson at the same time. It also shows how the driver can be placed into a new vehicle while keeping their payments the same. 

In Episode 2, Paid Search Team Lead AJ Alston talks about the importance of automation in automotive advertising and how it has changed overtime. Prior to this year, automation wasn't quite ready for the automotive space, but now, targeting and reporting are more accurate and help agencies serve clients efficiently.

🖥️ To find out more about Sokal, you can check out our website and other helpful links below:
↪View The Go Sokal Website

📱 Follow Sokal On Social!
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 Check out and subscribe to our YouTube channel!
↪View Our Channel

Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast.

More about this episode:
AJ Alston is the Paid Search Team Lead at Sokal, and in this episode, he goes in-depth about how Sokal uses automation in advertising to better serve clients, and how to strengthen Sokal's internal processes. Automation helps us make quicker and more powerful adjustments to campaigns than we could ever think of doing manually, and we can also attribute specific rules and guidelines to many (or all) accounts at the same time. To understand more about the power of automation and how it is here to stay, listen to AJ talk about the next trends in automated advertising, define what automation looks like in 2020 and moving forward, and how automation has changed over time for the better.

In Episode 1, Account Manager Yates Creech discusses the importance of dealership websites, how to increase lead form conversion rates, and additional tips on digital retailing.

🖥️ To find out more about Sokal, you can check out our website and other helpful links below:
↪View The Go Sokal Website

📱 Follow Sokal On Social!
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 Check out and subscribe to our YouTube channel!
↪View Our Channel

Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast.

More about this episode:
A Dealership's website is often the first thing a potential customer goes to look at so they can get an idea of what they are looking for, as well as the competition. So there are elements that must be present on your website to help viewers gain the information they desire quickly while also driving them to your dealership's showroom. In this episode, Yates speaks in detail about increasing online lead form conversions. To learn more, listen to his interview in this podcast.

Introducing the Go Sokal Podcast! A podcast devoted to advertising in the automotive industry made by the leading auto-focused agency. The Go Sokal is hosted by Katy Saunders, a Marketing Strategist, and Drew Wilson, a Creative UX Designer. Together they will be interviewing various department employees to find out the latest trends in the automotive advertising world. We will be bringing on other important guests to help us find out what works and what doesn't as we move forward into an ever-growing digital age. 

🖥️ To find out more about Sokal, you can check out our website and other helpful links below:
↪View The Go Sokal Website

📱 Follow Sokal On Social!
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account

🔴 Check out and subscribe to our YouTube channel!
↪View Our Channel

Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast.