In our first show back for 2023 we talk about some popular Go Vegan campaigns such as Veganuary that encourage people to try adopting a vegan diet for 30 days and provide email support resources and cookbooks. We discuss whether these campaigns can frame veganism as a diet through the focus on food and miss the broader ethical considerations of animal liberation, or are they a critical first step for vegan curious people who are searching for information and the support that will help them make the transition. For further information on the campaigns and organisations we discussed, please see:  Veganuary https://veganuary.com/en-au/ Vegan Easy (Animal Liberation Victoria) https://www.veganeasy.org/ Vegan4Life (Animal Liberation Queensland) https://www.vegan4life.org.au/ World Plant Milk Day https://www.worldplantmilkday.com/ Food Empowerment Project https://foodispower.org/ Project Fresh Start holds community lunches at the Uniting Church, High St Frankston, Victoria on the 1st and 3rd Saturday of the month from 12pm.  https://www.facebook.com/projectfreshstart21/  Music we played on the show: Stray by The Teethers https://open.spotify.com/track/795sHubR0hPX90dETXYgPI?si=964ca12697f344ee Everything is great by Alice Skye https://open.spotify.com/track/5o7idEY12ht7TrTHu5e4fG?si=fa7506754c8f43a8 Shouting Out by Motor Vehicle Rundown   If you have any feedback about the show or the campaigns we discussed, we'd love to hear from you. Please email us at [email protected]   Thank you for listening.