Podcasts are arguably the stand out media phenomenon of the recent years, with the most popular pulling in millions of followers, outstripping mainstream broadcasters in terms of reach and impact.

But, how do you actually start something with no one there to listen? How do you avoid screaming into the void? What to talk about? Should you have guests? Can you really go 100% DIY or do you need some professional help? The things to ponder are endless.

We've an admission to make here at Little Questions Towers. We've had a bit of help along the way.

So, joining Andrew this week, alongside Matt, from the other side of the microphone, making their Little Questions debut are our podcast gurus and erstwhile producers Ben and Rory, from The Podcast Coach.

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This edition of The Little Questions podcast is presented by Matt Young and Andrew Brown.

Apella partner Andrew Brown is a former Director of Communications and Public Affairs at Ageas Insurance. He has more than ten years' experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

Matt Young is an Apella partner with 25 years of experience in corporate affairs. He was Corporate Affairs Director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing [email protected]

This episode was produced by The Podcast Coach