Lucy Blakiston is an unlikely exporter – she’s not sending physical products overseas, but her brand is undeniably international. As the co-founder and CEO of Shit You Should Care About (SYSCA), which has amassed 3.6 million social media followers, Lucy brings new meaning to the term global news, digesting the biggest stories in the world and giving them context relevant to their young audience. She joins Simon and Brianne to talk how it all came to be.

Going Global is brought to you in partnership with New Zealand Trade and Enterprise. NZTE wants to help more Kiwi businesses reach their global potential. Visit www.getthere.nz to find out more

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