In this episode of "Golden Nuggets for Experimentation," host Sander Volbeda introduces the PAS framework—a three-step process that revolutionises marketing communication.

By identifying and addressing your audience's pain points, the Problem stage establishes an emotional connection. The Agitate stage intensifies the problem, creating a sense of urgency. Finally, the Solution stage presents an irresistible solution to the audience. This show provides practical examples across different industries, demonstrating how to apply the PAS framework effectively.

In episode 6 of "Golden Nuggets for Experimentation," host Sander Volbeda explores the power of surveys and how they can supercharge conversion optimization efforts. Surveys offer a unique opportunity to understand the needs and motivations of website visitors without any bias.

The key lies in asking the right questions. Surveys can be used at various stages of the customer journey, including the entry point of the website, the detail/product page, pages with interaction, and even after the check-out process.

By asking targeted questions, such as those addressing barriers to conversion or motivations behind a purchase, businesses can gain valuable insights to improve the user experience and boost conversions.

Listen the full episode to get a better understanding.Resources:

* My survey questions blog post

* 5 Steps to Prepare Exit-intent Survey for free

Struggling to understand customer needs? Learn how the Jobs to Be Done Framework can help.

The prompt mentioned in this episode can found here:

Subject: [Specify your chosen subject]

Job | Trigger | Outcome.

It’s as simple as that. Just make sure you give detailed information about your product, service, or company. You might have to try it a couple of times, and you can always ask for more ask ChatGPT to add more examples to the list.

My website: sandervolbeda.com.

You can also find me on LinkedIn.

Heatmaps show where users click, scroll, and spend time. Find out how to use them for smarter tests.

We’ll break down what a hypothesis is, why it’s important, and how to write one that works.

During this episode I mention the hypothesis kit V4, written by Craig Sullivan. You can find his peace on writing a proper hypothesis on Medium.

Don’t forget to checkout sandervolbeda.com if you need any help with CRO.

Discover how cultural differences can influence your experiments and how to adapt.

Hofstede dimensions: https://geerthofstede.com/culture-geert-hofstede-gert-jan-hofstede/6d-model-of-national-culture/

Hofstede country comparison tool: https://www.hofstede-insights.com/country-comparison-tool

Learn how to run experiments for free using alternatives to Google Optimize.