Golf Essentials (for Weekend Warriors)

Golf Essentials (for Weekend Warriors)

By Casey Bourque - Former Professional Golfer | VP Marketing WebDesign-Phoenix.comSports
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Golf Essentials (for Weekend Warriors) episodes

  • Deploying Trust and Added Revenue for Golf Courses
    Creative Sources of Revenue

    When I go to Germany every summer, the days are very long. The sun rises around 4:00 am and sets around 10:30 pm. Golf courses over there have come up with a very creative (and simple) solution for bringing in revenue during those odd hours of the day when nobody is working. 

    Deploying Trust

    The first thing I noticed in Germany, is that they deploy an incredible amount of trust in people. Basically, if you want to play golf really early or really late, you can just come and walk on the golf course. No carts of course. 

    They've got a lock box where you fill out an envelope and leave your green fee for the staff to retrieve when business opens. 

    Funny, you would think the place would be overrun with freeloading walk-ons, but it's not. The culture that exists is one of pride in their club, and nobody would ever want to risk being branded a thief or a cheat. 

    It works. 

    I'm not saying this strategy would work everywhere, but it's absolutely a plan that some clubs should consider seriously. 

    9 min
  • How to Break Those Mental (and Scoring) Barriers in Golf
    They're Just Numbers

    Many of the so-called barriers that we try to reach in golf are simply arbitrary numbers. I get that it sounds cool to say that you shot 69 instead of 70, but at the end of the day, it's just 1 shot. 

    Focus on What You Can Control

    Winning golf tournaments and the scores you shoot themselves are results. Both, in many ways are out of our control. I suggest focusing as hard as you can on the things that you can control...like executing the proper shots at the right time. 

    The results will take care of themselves. 

    5 min
  • Stymies - The Best Competitive Putting Game Known to Man

    More Players the Better

    Stymies is a vicious competitive putting game that is best played with as many people as you can wrangle up. Find 10 people and you'll have a blast.  

    It's a total strokes game played on the practice putting green...usually with some fun people that don't mind beating each other up a little bit. 

    How you Play:

    1. Draw straws to determine who goes first - it's super important to keep the order

    2. After the first hole, use golf's honor system to set order of play - low score on previous hole leads off

    3. Player with the honor chooses the hole

    4. All players putt in order, leaving their ball in place

    5. If a ball strikes another ball, the player who putted incurs a 1-stroke penalty

    6. The player farthest from the hole ALWAYS goes first.

    7. No finishing out whatsoever - including 1" putts - in fact, the point is to get in everyone's way if you don't hole out. 

    8. Low score wins


    We used to play this game for $1 per stroke...which can get pretty hefty.

    Go with what you feel comfortable with, but I highly suggest some value per stroke to keep everyone engaged the entire time on every shot...otherwise, people get silly when they know they've lost. 

    Good luck!

    5 min
  • Gambling on the Golf Course - What's Your Take?
    How do you Feel About Gambling on the Golf Course?

    I'm down for a friendly wager playing golf with some friends, but is there a point where it goes too far? The USGA rules on amateur status say there is. 

    I've got some experience at a country club where gambling was pretty heavy and it definitely impacted how people treated their handicaps and participation in member tournaments. 

    I'd love to hear your take on the subject. Hit me up and share your thoughts...

    8 min
  • Winning vs. The Yips - Tactics for Gaining Putting Confidence
    Dealing with the Yips

    I suspect that there are many more people out there facing the yips than we realize. I hope that this deep dive discussion brings value for you, and brings ideas and solutions that will help you climb back to a place of confidence and enjoyment of the game. 

    The yips is a putting affliction that strikes without notice. Those who have never had them can't ever empathize with the challenges golfers face when hands are trembling and flinching at impact. 

    It can be devastating. In fact, I almost quit golf because of them. 

    In this episode, my good friend Robert and I share our feelings and the challenges that we've both faced. I give him some tips and exercises to build his confidence back up so that he can hit the spring golf season running. 

    43 min
  • Keynote on Golf Course Marketing for Club Owners
    We're Living in a Bubble
    Based on the fact that the economy has been great over the past 9 years, AND we've got a huge wave of Baby Boomers playing more golf than ever, golf should be thriving. 
    In fact, if your home course isn't killing it right now, look out when the market turns. 
    Now is the time to grab market share and prepare for the storm ahead. 
    The Best Marketing Asset for Golf Courses
    By far, the best (and underutilized) marketing asset for golf courses is golf instruction. Prices for lessons are going up because the interests of individual instructors is not aligned with the interests of the clubs they serve. 
    $150 lessons don't appeal to newcomers or old timers at all. These are the groups that golf courses need to attract and retain respectively. 
    Those first to market with golf lessons brought in-house and offered for free will win the lions share of the marketing spoils that'll come with it. 
    But nobody's moving out of their box...until the day comes when the music stops...
    18 min
  • The Big-Time Advantages of Local Synergies Between Golf Courses - Clustering
    From a Player's Perspective
    The advantages for golfers when multiple golf courses team up is obvious. We get more holes to play golf on for our money. 
    What's really cool is that when one course is closed for business because of a tournament or course maintenance procedure, we've got other options. Not only that, golf is just more fun when you have more variety...otherwise it's just too easy right? 
    From an Employee's Perspective
    Local clusters of golf courses are a marvelous thing for employees. First, there's not nearly the "glass ceiling" effect from a career standpoint as compared to working at a stand alone facility. This means more options, more diversity and more upward mobility. 
    At a stand alone club, if you're working under a career general manager, you'll probably never become the general manager yourself. 
    As a result, multiple golf courses grouped in synergistic clusters are able to recruit stronger talent and retain staff longer than single clubs ever could. 
    From an Owner/Operator's Perspective
    Beyond the 2 big reasons listed above, owners reap the biggest rewards from golf course clustering under centralized management. 
    When it comes to buying products and supplies, clustered golf courses represent a much larger book of business, and therefore can negotiate advantageous contracts and pricing. 
    Additionally, there are often opportunities to share supplies and equipment between facilities. For example, 5-6 golf courses could easily share a greens aerator, golf carts for events, or even key staff members as needed. 
    There are enormous opportunities for economies of scale and cost containment under the right circumstances - even beyond the tremendous scale that can be achieved through a proficient golf management company.
    19 min
  • Disrupting the Online Clothing Retail Industry - Bogeybox Golf Club
    A Revolution in Clothing Retail
    Super cool conversation with Nik Bando, Founder & CEO of Bogeybox Golf Club.
    So, Nik figured out that he (along with what turns out to be a ton of other men out there) hates to go shopping - especially for clothing. I'm definitely included in that group.
    His solution is one that plays on a beautiful blend of technology and white glove personalized customer service.
    In a nutshell, here's how it works:
    • You register at bogeyboxgolfclub.com by letting them know you sizes, style preferences, and types of clothing you're interested in.
    • You determine how often you want to "shop" - could be weekly, monthly, quarterly, annually or anything in between.
    • A human selects articles of clothing based on your preferences, packs them up and sends them to you for free.
    • When the box arrives, you try stuff on, keep what you like and send back the rest.
    • Over time, the system gets "smarter" and learns what you like and don't like
    • At any time, you can request item changes, rush orders, alternate selections, etc.
    • Super easy - shop while you're eating Dorito's watching football.
    Big Benefits to Golfers
    I get that there are lots of creative online retailers out there. There are a bunch of reasons why I'm liking this methodology and this company.
    Here's what I love about this business model:
    They don't want to send you anything that you don't love
    It's that simple. They lose crazy money in shipping costs if they bombard you with crap that you never want to buy. This is systematically different than any other method of buying clothing online.
    I love that they have some skin in the game...and by the way, we as customers don't. If stuff doesn't fit, or it's not what you want, there's literally nothing at stake for us as buyers. They're putting their money where their mouth is in terms of how in tune to your tastes they'll become.
    I love it...and I believe I'll be doing a lot of business with these guys honestly.
    Another Big Reason Nik and BBGC are Super Cool
    I was totally taken off guard by this, but Nik is a personal friend of Gary Vaynerchuk. In fact, Gary is an original investor in BogeyBox Golf Club. By the way, Gary and his team sees thousands and thousands of startup pitches every year...and this is one that he got behind.
    I personally believe 1000% in Gary Vee's methodologies, I'm executing against them as we speak, and I have a ton of instant respect for someone who's spent years working alongside Gary at Vayner Media.
    Really glad to have connected with Nik and I'm excited about what these guys are doing...for no other reason than the business model just makes sense for most guys that I know.
    18 min
  • Private Golf Course Turnaround Case Study - John Brown's Hybrid Solution
    KPI Golf Management’s John Brown discusses a Hilton Head area private golf course that was struggling with membership attrition in the Hilton Head market. They were losing more members than they were selling.
    He outlines the market research that he conducted, how he achieved buy-in from club ownership, and the details of how he executed his plan.
    The turnaround was substantial - moving a club that was on the ropes to a place where they are healthy and operating at a tremendous profit.
    23 min
  • Simple Tip for Crisp Contact with Your Chips and Pitches from Tight Lies
    Chipping and Pitching Struggles
    Lately I've been struggling a bit with my chipping and pitching. I've felt like it's been a challenge to make clean contact consistently from poor lies and tight lies. Basically, if the ball isn't sitting up perfectly, my confidence hasn't been too high lately.
    So, tonight I spent some time on some short game and found a small, simple thought that really seemed to help.
    Through a few drills, I learned that I was shifting my upper body center laterally in my swing. This means that my body was sliding off the ball to the right, making it really difficult for me to get the club back to the ball consistently...especially on important or delicate shots.
    The solution was pretty basic - quiet my body during the swing. 
    My focus was on 100% rotation rather than allowing my body to slide laterally - like turning in a barrel.
    I took a little extra time in setup to be sure that my alignment was good, and the ball positioned correctly. Before taking the club back, my focus shifted to my chest or sternum. I tried to feel like my core was turning without shifting position.
    Whether reality or not, the feeling I had was that the club was moving around my body in a perfect circle and the club was bottoming out in the same place every time.
    I had a lot of fun experimenting with different lies and shots to test myself.
    So, next time you're out working on your chipping and pitching, give that thought a try if you're having trouble making consistent contact - a quieter body with more rotation rather than sliding.
    Hope that helps!
    6 min

About Golf Essentials (for Weekend Warriors)

From the publisher's feed

If you're into golf and also trying to run a business, then you're a lot like me. I used to play golf for a living, now I run an online marketing agency. I'm documenting my journey, the people, tips, advice, mistakes, and crazy thoughts to help.

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