Good Influence(r) Podcast

In this episode of The Good Influencer Podcast, Julia Marcum is joined by her real-life sisters and co-workers, Victoria and Andi - for a hilarious, heartfelt, and brutally honest look at what it’s actually like to work with family.

They dish on everything from boundary-setting and creative clashes to the surprising perks of hiring your siblings. 

You’ll also hear how their childhood shaped their creative spark, what it's like blending family and business, and why working with your sisters is equal parts chaos and magic.

In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod discuss Instagram's latest editing tool, 'Edits,' and compare it to other popular apps like InShot. They talk about the challenges influencers face with Instagram's filming features and the importance of staying updated with platform changes. The hosts also delve into topics like taking breaks as an influencer, the impact on the industry's legitimacy, and offer advice for new influencers navigating sudden growth. They advocate for maintaining consistency, setting business hours, and leveraging digital tools for better engagement and sponsorship opportunities. The episode concludes with tips on planning a successful summer strategy for influencers.

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00:00 Introduction and Welcome

00:25 Catching Up and Summer Plans

01:11 Instagram's Latest Update: Edits

02:32 Challenges with Instagram Features

06:35 Legitimizing the Influencer Industry

07:12 Taking Breaks as an Influencer

13:45 Breaking the Fourth Wall with Followers

20:09 Advice for New Influencers

23:35 Summer Strategy and Conclusion

In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod dive deep into the critical importance of niching down for influencers. They discuss how identifying and committing to a specific niche can lead to massive growth and engagement, offering personal anecdotes and success stories. The hosts emphasize treating influencer work as a serious business from the start, highlighting the opportunities available for micro-influencers. They also offer valuable tips on maintaining a balance between personal privacy and public content, suggesting that aspiring influencers should clearly define what parts of their lives they will keep private. Practical advice on engaging with brands, setting fair rates for product trades, and adapting content strategies to the evolving landscape of social media are covered in detail. The episode is a comprehensive guide for influencers at all stages looking to refine their approach and achieve sustained success.

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00:00 Introduction: The Importance of Niching Down

00:15 Welcome to The Good Influencer Podcast

00:40 Overcoming Engagement Slumps

03:16 The Power of Micro-Influencers

04:57 Treating Influencing as a Business

08:38 The Evolution of Niches

13:59 The Benefits of Niching Down

23:18 Real-Life Examples of Successful Niching

27:05 Final Thoughts and Encouragement

In this episode of the 'Good Influencer Podcast,' we discuss the essential strategies for turning your passion for influencing into a profitable career. We emphasize the importance of getting paid for your work, highlight the mix-up between being a good influencer and a paid one, and discuss real-life scenarios like Coachella sponsorships and the Revolve lawsuit. Discover actionable tips on raising your sponsorship rates, engaging effectively with your audience, and balancing organic content with affiliate opportunities. Learn how to pitch to brands, network effectively, and maintain a steady growth pace in your influencing journey. Tune in and make sure you're not just a good influencer, but a paid one!

https://www.latimes.com/business/story/2025-04-15/revolve-clothing-faces-lawsuit-influencers-marketing-scheme⁠

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00:38 Welcome to the Good Influencer Podcast

01:32 Coachella and Influencer Marketing

02:18 Legal Issues and Sponsorship Disclosures

05:54 Maximizing Sponsorship Opportunities

11:16 Effective Growth Strategies for Influencers

14:14 Engagement and Organic Content Creation

17:26 Pitching to Brands and Affiliate Marketing

25:21 Weekly Must-Dos for Influencers

In this episode of 'The Good Influencer Podcast,' Becca McLeod offers advice on taking breaks as an influencer without losing followers, the difference between collabs and sponsorships, and introduces the 'Dear Influencers' segment to answer listener questions. Key topics include negotiating fair compensation for branded content, handling lowball offers, and the pitfalls of using giveaways to grow followers. Becca also emphasizes the importance of treating influencer work like a business, ensuring proper rest, and being cautious with certain types of brand offers.

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In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod discuss strategies for making substantial income through affiliate marketing and how to maintain authentic engagement with your audience. They emphasize not relying solely on brand sponsorships and share personal experiences about the effective use of 'comment for link.' The conversation also touches on the importance of organic content, balancing story engagement with affiliate links, and providing practical advice for new influencers. They highlight the benefits of diversifying affiliate streams and the value of documenting daily life over creating staged content. The episode concludes with homework for listeners to reflect on their link-clicking behaviors to enhance their own content strategies.

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00:00 Introduction to Affiliate Marketing

00:17 Welcome to The Good Influencer Podcast

00:55 Personal Updates and Home Renovation

02:21 The Debate on 'Comment for Link'

06:37 Effective Use of Affiliate Links

13:22 Authenticity in Content Creation

19:59 Building Trust with Your Audience

24:33 Conclusion and Homework for Listeners

In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod tackle the hot topic of cancel culture and negativity, both for brands and influencers. They discuss recent examples, such as Happiest Baby and Daily Harvest, and the impact of public scrutiny on businesses. The conversation covers their personal experiences with online negativity, the importance of having a support system, and strategies for dealing with criticism. The Julia and Becca emphasize the need for influencers to stay true to themselves, create policies for handling malign comments, and focus on their core niche to mitigate the impact of criticism.

Want to learn more about how to grow on Instagram? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.

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Julia details how she’s using Instagram’s new trial reels. A workflow that’s contributed to over 3k new followers from 1 video. Julia and Becca discuss inorganic growth and engagement, and the risk that has to long-term growth. Are round robin giveaways, boosting, and engagement groups akin to buying followers?

Want to learn more about how to grow on Instagram? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.

https://good-influencer.com/subscription

Celebrities under fire for not disclosing sponsored content according to FTC guidelines. Are celebrities and influencers held to different standards when it comes to sponsorship disclosures?Julia and Becca discuss creating content that honors the algorithm, while staying true to your own branding. Letting go of trends and finding your own unique perspective on Instagram. Be an algorithm pleaser, not a people pleaser.

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Julia Marcum, founder of Chris Loves Julia and Good Influencer, and Becca McLeod, Head of Good Influencer kick off season 1 by discussing the reality behind large-scale PR campaigns, and how to make money as an influencer.Julia details her first experience setting her rates, working with a brand on a sponsorship, and what she charges for a Story set on Instagram.

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