Good Intention

Episode 60: Cessie Cerrato is the Founder of Cessie C. Communications, a public relations and social media influencer marketing agency specializing in lifestyle, beauty, travel, and hospitality.

Cessie has a track record of delivering high-profile public relations results for top brands including Visit Mexico, Bacardi, and Lights Lacquer. She has consistently been named among the “Top Women in Public Relations” by PR News and was named “15 Under 35” by the Public Relations Society of America, New York Chapter.

In this episode, Cessie chats about:

• Getting her start in the PR industry and what led her to create her own agency
• Tips for building & maintaining relationships with freelancers
• How she helps clients like Kathleen Lights develop successful campaigns
• Thoughts on navigating negative publicity
• Her advice for succeeding as a solo entrepreneur

If you enjoyed this episode, please subscribe/follow the show and leave a rating and review on Apple Podcasts and Spotify. You can follow us on Instagram here. Thank you!

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Episode 59: Ryan McElroy is the Co-Founder of Bird Bird Biscuit, an Austin-based eatery serving house-made buttermilk biscuit sandwiches for breakfast & lunch.

In this episode, Ryan chats about:

• Lessons learned from launching multiple successful businesses
• How Bird Bird maintains quality while scaling operations
• What to consider before going into business with a friend

If you enjoyed this episode, please subscribe/follow the show and leave a rating and review on Apple Podcasts and Spotify. You can follow us on Instagram here. Thank you!

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Episode 58: Today’s guest is Barbora Samieian, the Co-Founder of Sundays! Founded in 2019 by four friends, ​​Sundays provides beautiful furniture designed to last. With curated collections of stylish yet comfortable pieces, Sundays offers an alternative to the traditional furniture shopping experience that can be overwhelming, stressful, and expensive

In this episode, Barbora chats about:

• Lessons learned from starting two successful businesses
• Advice for women on balancing family and career
• How Sundays is transforming the furniture industry with its curated approach
• The importance of prioritizing progress over perfection

If you enjoyed this episode, please subscribe/follow the show and leave a rating and review on Apple Podcasts and Spotify. You can follow us on Instagram here. Thank you!

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Episode 57: Grayson DiFonzo is the Founder and CEO of BuddyLove.In 2010, Grayson left her Showroom Sales position with $10,000 of savings and set out to create a fun, bold, and confidence-boosting clothing brand with her husband and biggest supporter, Buddy DiFonzo. Today BuddyLove is a $15M+ business that is loved by influencers and has been featured in Elle, Buzzfeed, and more.

In this episode, Grayson chats about:

• The highs and lows of starting a fashion brand from scratch
• What it takes to retain top employees for years
• How she’s cultivated high-converting influencer relationships that boosted the brand’s success
• The pros and cons of working with a significant otherE

If you enjoyed this episode, please subscribe/follow the show and leave a rating and review on Apple Podcasts and Spotify. Thank you!

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Episode 56: Madison Snider launched Fewer Finer in 2018 after dreaming up ideas for beautiful and symbolic jewelry pieces. Today, Fewer Finer is elevating the industry by bringing that sentimental value and quality craftsmanship to every piece of jewelry.

In this episode, Madison chats about:

• How she started her business as a side hustle and has since grown it into a 5-person team
• Why she intends to remain a self-funded company
• What goes into creating unique and sentimental fine jewelry
• How the Entrepreneurial Operations System can help startups achieve success

If you enjoyed this episode, please subscribe/follow the show and leave a rating and review on Apple Podcasts and Spotify. Thank you!

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Episode 55: Today’s guests are Hannah Behzad Varamini, the founders of Tend Prenatal. Tend is the world’s first prenatal bar made entirely from fruits, vegetables, nuts, and seeds, providing 25+ prenatal nutrients along with ingredients proven to reduce nausea. Hannah is an artist and start-up consultant with a lifelong aversion to pills. Behzad is a professor with a Ph.D. in Human Nutrition with an emphasis on prenatal nutrition and infant brain development.

In this episode, Hannah and Behzad chat about:

• Developing a prenatal bar that provides more nutrients than a traditional pill or gummy
• How they’re balancing their start-up growth with other jobs and responsibilities
• How their product has impacted the lives of women
• Tips for starting a business with your partner

If you enjoyed this episode, please subscribe/follow the show and leave a rating and review on Apple Podcasts and Spotify. Thank you!

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Episode 54: Ju Rhyu, the Co-Founder and CEO of Hero Cosmetics. Hero Cosmetics launched in 2017 with one product, The Mighty Patch, a hydrocolloid pimple patch that visibly flattens and minimizes pimples overnight.

Today, Hero Cosmetics sells a box of the Mighty Patch every three seconds, and it’s been the number-one product in the skincare and acne care categories on Amazon for several quarters.

Since I last spoke to Ju on the podcast, Hero Cosmetics has expanded with over 30 products launched and generated $100 million in revenue in five years. Most recently, Hero Cosmetics was acquired by Church & Dwight in September 2022 for $630 million. 

In this episode, Ju chats about:

• Hero's successful omnichannel distribution strategy
• The company’s product innovation process
• Top takeaways from Hero’s $630M acquisition
• Tips for founders and entrepreneurs

If you enjoyed this episode, please subscribe/follow the show and leave a rating and review on Apple Podcasts and Spotify. Thank you!

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Episode 53: Yumna Jawad and Anu Naithani join the podcast to discuss going all in on oats! 

Yumna Jawad is the founder of Oath Oats and is best known for her successful blog, Feel Good Foodie, where she shares healthy recipes and cooking tips with over 3 million loyal followers. 

Anu Naithani is the CEO of Oath Oats and originally founded his own health food company before he and Yumna crossed paths.

In this episode, Yumna and Anu chat about:

• Their journey to make healthy eating simple with convenient products that have whole ingredients and no refined sugars
• Yumna’s transition from content creator to managing a traditional business
• How Oath launched in November of 2022 with products that looked and felt tenured
• Their best advice for aspiring entrepreneurs

If you enjoyed this episode, please subscribe/follow the show and leave a rating and review on Apple Podcasts and Spotify. Thank you!

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Episode 52: Rachel Clark is the founder of Dearest Rachel, a floral business based in New York that provides unique creations for events, weddings, and installations.

Rachel is known for her appearance on HBO Max’s Full Bloom and Bravo’s latest season of Winter House. She was included in Florists' Review's Top 35 Florists Under 35 and has created floral installations for brands like Gucci, Chanel, Nike, 818, and more.

In this episode, Rachel chats about:

• How she found her passion in floral design after leaving her career at Nordstrom
• The importance of working for others before working for yourself
• The logistics and unique challenges that go into floral design
• Why asking for help is an underrated business skill
• What her experience on Winter House was like and whether she’d join a future season

If you enjoyed this episode, please subscribe/follow the show and leave a rating and review on Apple Podcasts and Spotify. Thank you!

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Episode 51: Léo Dominguez is the Co-Founder of Léo et Violette.

Léo et Violette offers timeless and elegant leather handbags and accessories designed in Paris and made in Italy.

Léo and his now-fiancé Violette Polch founded their company in 2013 while they were in college after failing to find high-quality goods at a fair price.

In this episode, Léo chats about:

• Founding his company on Kickstarter with no prior fashion experience
• How he and Violette went from shipping products out of their college apartment to opening a flagship store in Paris
• The benefits of starting a business in college
• His biggest advice for founders and entrepreneurs 

If you enjoyed this episode, please subscribe/follow the show and leave a rating and review on Apple Podcasts and Spotify. Thank you!

Hosted on Acast. See acast.com/privacy for more information.