Creating a newsletter is a no-brainer for podcasters, but there are some caveats. First, the newsletter has to be a natural extension of what your podcast does. Second, it doesn't need to be a "newsletter", in fact you should think about it like a publication more than anything else, and also, you've got to have the time to commit to creating and managing your "newsletter."

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See Revue on a Twitter profile --> https://twitter.com/arithisandthat

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URLs, as comfortable as we've gotten with them, aren't exactly convenient when it comes to CTAs. "Go to blahblahblah.com and enter in coupon code half-off-these-brown-underpants for 50% off the sleekest brown underpants you'll ever buy" is really inconvenient. It would be way easier if you could say "Hey Siri, new underwear" and Siri sent you right to that advertiser's underwear store (yes, I'm also regretting this choice of example). Now imagine that advertiser owned that phrase and if you said "Hey, Siri" or "Okay, Google" or "Hey, Alexa" or "Yo, Cortana", that phrase worked across all platforms. Wouldn't that be cool as hell? Well, that's the future CJ Silva, founder of Vocalize Inc., is building.

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Check out Vocalize here --> https://vocalizemysite.com

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So many indie podcasters approach Facebook Ads hoping they'll be a magic bullet - and the truth is they can be exactly that, but not immediately. You're going to feel like you're wasting money for a few months because what you're gaining in those initial months is knowledge more so than listeners (though you will gain listeners, too).

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The article on my Substack is here --> https://tannerhelps.substack.com/p/if-you-can-spend-50k-you-can-earn

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Alright, here's the deal: You shouldn't ever let a cigar around something as beautiful and pure as a microphone. But, if you have to, in this episode I'm going to tell you which microphone is the best choice.

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Marketing is an unfortunate thing that you never what the have to do. Sometimes it's a necessary evil that can't be avoided, but no marketing strategy can compete with good old fashioned trust-based relationships.

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Donald Miller's "Building a Story Brand" [link]

John Hall's "Top of Mind" [link]

Marcus Sheridan's "They Ask, You Answer" [link]

Jason Falls' "Winfluence" [link]

Mark Schaefer's "Marketing Rebellion" [link]

Gary Vaynerchuk's "The Thank You Economy" [link]

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Brian Fanzo [link]

Katie Brinkley [link]

Roman Prokopchuk [link]

Jason Falls [link]

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I've made a lot of money helping wealthy podcasters create revenue verticals with their podcasts, and I've done it all with Facebook Ads. Want to make $350K a year for a $50K a year investment? That's a solved problem, I know. Learn more in today's episode.

Podnews Article [link]

Chris Messina Tweet thread [link]

Alban Brooks Tweet thread [link]

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Visit the new website for more information --> https://goodmorningpodcasters.com

Episodes of Podcasting Sucks will be archived and made available to anyone who would like them.

SEO for podcasting is the uphill battle to end all uphill battles... so should you just not do it? I think it's still worth the effort, even though you're years away from the goals you're striving for.

Yoast article #1 --> https://yoast.com/video/ask-yoast-optimizing-for-audio-podcasts/

Yoast article #2 --> https://yoast.com/quality-content/

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Jordan Reed of PodCube fame drops by to talk about his other podcast, Spooky Spouses. This is a Meet a Podcaster Thursday... on a Tuesday. Is that a #MAPTOAT?

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JJQ ask why my personal philosophy on editing is, and I share it.

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