Good Selling Radio in association with SalesFitness Group

There are two things to say about measuring the impact of training and learning.

It’s difficult, and it's really important.

Listen in as Richard Higham talks for 90 seconds on why it matters and what and how to measure the link between training and payback.

Engaging learning experiences for both hybrid and in-house

Do you see any challenges when it comes to hybrid learning?

As hybrid selling becomes more prevalent, how should sales enablement adapt to suit this approach?

How can you foster a stronger collaboration between sellers and buyers?

How have buyer expectations evolved recently and what do sales teams need to do to keep that in mind to adapt effectively?

It's really clear that we're living in a rapidly, radically and irreversibly changing world, and that's seen nowhere more than with buying behaviours. 

What common pitfalls do you see that organisations face when they are trying to measure the financial impact of learning and how can they be avoided?

I think there are two extremes on measuring the financial impact. The one is the classic CFO response, which is you can't prove cause and effect, so I'm going to believe none of it.

And the classic perhaps CRO approach, which is what it's all to do with this programme and we've done brilliantly.

Are there any specific metrics or success indicators that you rely on when you measure this type of success?

How sales, marketing and corporate communications can work together: A conversation between Richard Higham and Emily Luscombe.

Key takeaways:

How sales, marketing and corporate communications can work together: A conversation between Richard Higham and Emily Luscombe

Key takeaways: