Good to Great

Manifestation isn't just journaling your wishes and hoping they magically appear. It's science. It's energy. It's believing so deeply that what you want is already yours that you start acting like it.

In this episode, I'm sharing:

• Why manifestation requires belief + aligned action (not just vision boards)
• How to get crystal clear on what you want AND why you want it
• My own manifestations: Landing an au pair job with my dream family, then a London marketing job with ZERO experience, negotiating TWO pay rises in 6 months, finding the EXACT job I asked for
• Why you need to be "delusional" and act as if it's already yours

Your Day 8 Challenge: Write your manifestation as if it's ALREADY happened (present tense: "I am..." not "I will..."). Take ONE aligned action toward it today. Share your manifestation or action and tag me for another entry!

Stop asking when. Start acting as if. ✨

www.instagram.com/coachedby.ashmurph

Not enough time. Not enough money. Not enough opportunities. Not enough clients. If someone else wins, that means you lose, right?

Wrong.

Operating from scarcity keeps you in scarcity. When you make fear-based decisions, you take small actions. Small actions = small outcomes. Small outcomes = more scarcity. It's a loop that keeps repeating.

In this episode, I'm breaking down:

• What scarcity mindset actually is (and where it comes from)
• How generational patterns shape your beliefs about money, food, success, and safety
• Why acting from scarcity creates MORE scarcity
• How your environment doesn't need to change for your mindset to change—your mindset must change FIRST
• My own scarcity beliefs traced back to my parents and previous generations

The truth? There's an abundance of everything—opportunities, money, clients, love, food, information. But if you're focused on lack, that's all you'll see.

Your Day 7 Challenge: List 10 things you have abundance of RIGHT NOW (time, ideas, energy, makeup brushes lol, trees outside your window—literally anything). Share your list and tag me for another entry!

You can't attract abundance while operating from scarcity. Shift your state first. 💰

Most of your limiting beliefs aren't even yours—they were passed down from parents, caregivers, and your environment before you were 8 years old. You've been operating on someone else's blueprint.

From ages 0-8, your brain was in a sponge-like state, absorbing everything. Every comment, every rule, every emotional reaction became a belief you didn't even choose. And by age 32, you're running 95% of your life from your subconscious programming.

In this episode, I'm diving into:

• The neuroscience of how limiting beliefs form (childhood → adult)
• Why you might have beliefs you're not even aware of
• How I believed I'd "never be smaller than a size 12" (spoiler: I'm a size 8 now)
• Why it's not about the event—it's about how you interpreted it
• How to rewrite limiting beliefs through awareness, affirmations, evidence-building, and nervous system work

The little voice in your head that says "I can't" or "I'm not enough"? That's not truth. That's programming. And you have the power to rewrite it.

Your Day 6 Challenge: Identify ONE limiting belief you have and trace where it came from. Write out the new belief you're choosing instead. Share your realisation and tag me for an extra entry!

You're not broken. You're just running on outdated software. Time to update. 🧠

Your current self got you here. Your future self will get you there.

If you keep making decisions from where you are right now, you'll stay exactly where you are. But when you start making decisions from the identity of who you're becoming? That's when everything shifts.

In this episode, I'm sharing:

• Why making decisions from your current self keeps you stuck
• How to get crystal clear on your future self's identity (and why specificity matters)
• My own experience: paying $3,000 in invoices when it terrified me—because that's what the $10K/month version of me would do
• Why the universe tests you right before your breakthrough
• How to choose a future self identity that feels believable (hint: 3-6 months out, NOT 10 years)

The version of yourself who has what you want wouldn't hesitate. She wouldn't spiral. She'd just act. So start acting like her NOW.

Your Day 5 Challenge: Make ONE decision today as your future self would. What would she eat? How would she spend her time? Who would she engage with? Share what decision you made differently and tag me for another entry!

Stop deciding from where you are. Start deciding from where you're going. 🔮

Here's the truth: no matter where you are in life, you're going to have problems. A homeless person has problems. A millionaire has problems. The difference? The millionaire chose BIGGER problems.

You can stress about not having time to go to the gym, or you can stress about dropping weight so fast that nothing in your wardrobe fits anymore. Either way, you're dealing with something hard—so why not choose the hard that moves you forward?

In this episode, I'm breaking down:

• Why you're always going to have problems (so choose ones worth having)
• How to shift from victim mentality to empowered decision-maker
• The difference between surface-level problems vs. next-level problems
• Why focusing on small problems keeps you stuck at that level

Your current self has current-level problems. Your future self has future-level problems. Which ones do you want?

Your Day 4 Challenge: Audit your last 24 hours. Write down your "small problems" vs. the "big problems" you actually want to have. Choose which to focus on today.

Share your shift or this episode and tag me for another entry!

Stop letting surface-level problems rule your life. Choose your hard wisely. 💪

www.instagram.com/coachedby.ashmurph

Day 3 - Done is Better Than Perfect

Waiting for the perfect time? The perfect plan? All your ducks in a row? You're going to be waiting forever. This episode is for all my 'perfectionists' that keep putting things off..! I see you 😉

This is the trap that keeps so many people stuck between their dreams and reality. You have the potential, you know what you need to do, but you keep putting it off because it doesn't feel "ready" yet.

In this episode, I'm sharing:

• Why messy action always beats perfect planning
• My own experience launching this podcast (spoiler: it wasn't perfect)
• The "sharpen your pencils" method to get momentum flowing
• How one imperfect action leads to the next (and the next)

The truth? Consistency beats perfection every single time. Your clients who show up imperfectly will always outperform the ones waiting for the perfect week.

Your Day 3 Challenge: Do ONE thing today you've been putting off because it doesn't feel perfect yet. Start messy. Take imperfect action. Share proof and tag me for another entry!

When's the best time to plant a tree? 10 years ago. When's the second best time? Right now. 🌱

💫 #12DaysOfMindset

Your brain doesn't know the difference between a promise you make to your best friend and a promise you make to yourself—but you treat them very differently.

Every time you say you'll do something and don't follow through (even the small stuff like "I'll take out the trash after dinner"), you're withdrawing from your self-trust currency. And when that account runs dry? That's when you stop believing in yourself.

In this episode, I'm breaking down:

• How self-trust works like a bank account—you're either depositing or withdrawing
• The difference between Person A (who builds momentum) vs Person B (who's already behind by 8:30am)
• Why keeping small promises matters more than you think

Your Day 2 Challenge: Set ONE promise to yourself for today and actually follow through. No excuses. Then share proof to your story and tag me for an extra entry!

Building self-trust = building the life you want. Let's deposit into that account today 💰

💫 #12DaysOfMindset

Welcome to Day 1 of the 12 Days of Mindset! 🛏️

This might sound simple, but making your bed every morning is the one habit that started my entire transformation. It’s not about perfection—it’s about proving to yourself that you’re worth showing up for.

In this episode, I’m sharing:

• Why this 2-minute task creates a ripple effect for your entire day

• How one small win builds momentum for bigger changes

• The psychology behind starting your day with intentional action

Your Day 1 Challenge: Make your bed tomorrow morning before checking your phone. Take a photo, share it to your story, and tag me for a chance to win a FREE spot in my upcoming secret project launching soon!

Every share = 1 entry. Let’s do this together!

💫 #12DaysOfMindset

Becoming Wealthy AF with Kim coach - In today's episode we are deep diving into creating your own financial future with special guest Kim Kent.

Kim Kent is Perth's leading Money Mindset and Financial Coach, renowned for her transformative Wealthy As F*ck money coaching program. With over a decade of entrepreneurial experience, she's helped countless women overcome money mindset blocks, achieve financial freedom, and break the cycle of generational scarcity.

Kim's own journey, from financial stress to business success, fuels her passion for empowering women to heal their relationship with money. Recognised globally as one of the top 9 Money Coaches in 2024, Kim continues to impact the lives of ambitious women across Australia, guiding them to financial abundance and empowerment.

Find Kim below!

https://www.instagram.com/kimkent__/

https://www.kimkent.net

Freebie: Savings Cheatsheet

https://www.kimkent.net/savingscheatsheet

Find Ash

www.instagram.com/coachedby.ashmurph

In today’s episode, I open up about my personal journey with binge eating — where it started, how it impacted my life, and the mindset and habits that helped me finally break free from it.

If you’ve ever felt stuck in the cycle or ashamed of your relationship with food, this conversation will help you feel seen, supported, and empowered with practical steps to move forward!

I help women with this in my coaching every single day. DM me on instagram if you’re ready to commit to seeing change!

Www.instagram.com/coachedby.ashmurph