Alright, real talk: I’ve lost 500+ followers since June (when i became more vocal about where i stand on #blm and my anti racism journey, started showing up FULLY as myself, shared about my multiple miscarriages and my autoimmune diagnosis, etc)... and my engagement has been low BUT MY BUSINESS IS STILL FLOURISHING.
But, how?? Because the people who are leaving are not my people. They were not my soul clients, and even if they did end up buying from me.... they woulda been disappointed. Our value systems did not align, and although that’s disappointing, it’s also OK! I can’t water down my message just to get more followers and likes when that isn’t going to sustain MY business.
Does it stress you out to lose followers?? I won’t lie- it’s kinda like a little gut punch every time my numbers go down just because i feel like I’m sharing my soul with y’all, but at the end of the day i know it’s fine. So if you’re paying attention to the vanity metrics and it’s getting you down... just know you’re not alone, and it means you’re actually doing something RIGHT!
When we attract everyone, we are speaking to no one. Tune in to this episode and lemme know what you think! 🤍 love y’all!