Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares whats new in the world of tracking from the past few weeks. Topics include Google Ads enforcement of collecting consent in EU (or risk Google Ads suspension), the demise of real-time reporting in Universal Analytics, and recent updates with GA4 as Google pushes out regular enhancements on the way to July 2023.  

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Links Referenced:

Register for GA4 Webinar with Elevar

New UTMs

How to Setup GA4 on Shopify

Real-Time Reporting Update

Google Consent Links:

Overview
Policy
May 2022 Update

UA -> GA4 Event Automation