I talked with an expert in digital marketing about how recent and coming changes to Google Ads are being influenced by artificial intelligence.

Episode Highlights 09:36 - Impact of AI on Google Ads. 14:17 - Introduction of Desiree Martinelli, Director of Marketing and Analytics, Esquire Interactive. 40:14 - Importance of Proper Conversion Tracking on Google Ads. 57:00 - Setting Up Effective Landing Pages for Higher Conversion Rates. 1:15:00 - Overview of Automated Campaigns and AI in Google Ads. 1:33:40 - Potential Ethical Violations with AI-Generated Ad Copies.

 

Episode Resources

• Connect with Jared Correia
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• Connect with Desire’e Martinelli
• https://esquireinteractive.com/