Are you ready to uncover the future of Google Ads? Brace yourself as we navigate the rapidly evolving landscape of Google's advertising platform, with a specific focus on the rising dominance of Performance Max (PMax), Demand Gen campaigns, and YouTube shorts. Mike dissects how PMax is transitioning from a mere extension of Smart Shopping campaigns to a possible replacement for all campaign types, and grapples with the changing nature of this technology.He dives into the prospect that PMax could replace keyword search campaigns, an idea that Google is at least flirting with, as evidenced by a recent survey. Mike further attempts to disentangle the relationship between PMax and Demand Gen campaigns, and predicts a sharp rise in YouTube Shorts ads throughout 2024. This future could be a mixed bag for different kinds of advertisers, presenting both challenges and benefits. So gear up and join us on this enlightening exploration as we decode what future holds for Google Ads!

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At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.

We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.

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