Welcome to the final part of a three-part discussion about Google Analytics 4 and in this episode, we're going to be looking at how we migrate to GA4.

Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The Coloring In Department, and Dara Fitzgerald, CEO and co-founder at Measurelab.

In this week's episode, our panel discusses how to migrate to Google Analytics 4, including:

1. Steps to migrate to Google Analytics 4

2. Redefine your conversion data

3. Define your data points

4. Collect more data than you need

5. Google Analytics 4 migration tips

6. Don't compare GA4 to UA

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