In part two of a three-part discussion about Google Analytics 4, we look at the key benefits that GA4 offers over Universal Analytics.

In this episode, our panel discuss the advantages of Google Analytics 4 over Universal Analytics, including:

1. The advantages of GA4 over Universal Analytics

2. How you can tell a better story with Google Analytics 4

3. How GA4 deals with different properties

4. Will GA4 replace software like heat map or CRO software

5. Does GA4 help you visualize your buyer's journey

6. Is there better data available in GA4?

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