closely with the U.K. government, which feels it's got a lot of "ball-and-chain technology" hampering the ability of its employees but also governments themselves to move into the future and deliver greater service to their constituents. It is looking to cut expenses via modern technology by up to $50 billion, and it's enlisted Google Cloud's help to do that.

01:25 — At the Imperial War Museum, it's undertaken a project to use AI and cloud technologies to preserve 20,000 hours of oral conversations with 8,000 different individuals who took part in various conflicts from World War II up to the present time.

02:16 — The Imperial War Museum's Head of Transformation said: if we were doing this manually, it would take 22 years. He said, with the solution that Google Cloud and Capgemini are proposing, it should take about one month.

03:00 — The third customer there is Morrisons supermarkets. So, a new offering from Morrisons that they built with Google Cloud, called "Product Finder"—pretty simple concept—but it helps customers find and get to the products they want and need in stores or online almost instantly.

04:06 — But I think each touches on this notion that you could say these address efficiency and productivity issues. But they also, by doing so with modern technology, connect directly to new opportunities—right? You want to excite and delight these customers, so they want to come back. They know they had a good experience. They're going to come back. Spend more.

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