The Near Memo

Google’s AI Mode Is Rewriting Local Search — What Businesses Must Do for 2026 P#2


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Google’s AI Mode and ChatGPT search are reshaping local discovery. This deep dive interview with Michel van Luijtelaar of GMBapi explains what’s changing, how users behave inside AI results, and what local businesses must do now to stay visible and trusted.

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The Near MemoBy Greg Sterling, Mike Blumenthal & David Mihm

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