You don’t have to choose between “never social media” and “always chasing the algorithm.” 

But if you’re going to claim independence from platforms, you’ll need more than occasional rants and coffee chats. You need a clear vision of how you actually work, and the distinct value you bring when you stop playing by the platform’s rules.

This week, Mia is joined by Lillie Brown, Campaign Del Mar’s Community Manager and a seasoned sexologist and marketing strategist, to unpack the art of high-ROI, human-first marketing that thrives outside of social media dependency.

Together, Mia and Lilllie get brutally honest about the creative death of the internet, the constant threat of cancel culture, and the need to market in ways that feel real. From marketing fierce sexual wellness content (yes, “vulva” gets banned) to hosting impromptu in-person meetups across Australia, this episode is packed with spicy takes and tangible strategy.

If you’ve ever felt like algorithms are erasing your humanity, or that your content is invisible within hours, this one’s for you.

🎧 Enjoy the episode, and if it made you reconsider how you allocate your marketing energy, we’d love to hear from you. DM us anytime, or leave a review if you found it valuable.

What you’ll takeaway from in this episode: 

✨ Why contenting for algorithms sucks the soul out of creativity, and how Tumblr-era energy might make a comeback

✨ How to preserve brand voice amid rising AI templating, without rejecting AI altogether

✨ Why cancel culture and fear-based marketing lead straight into AI autopilot, and what to do instead

✨ How long-form thinkers can reclaim space beyond 32-second Instagram reels

✨ A real-world marketing roster that outperforms: email, blogs, speaking gigs, and in-person events vs. social media 

✨ The censorship conundrum: why sexual wellness is regulated harder than pseudoscience

✨ Why static blog posts still generate 68% of Campaign Del Mar’s traffic, while social posts vanish overnight

✨ How to pick and maximise a single social channel that actually converts for you

✨ A step-by-step approach to divesting from social media (without going dark overnight)

✨ Practical ideas beyond Insta: events, referral networks, DIY PR, affiliate marketing, out-of-home, direct mail, and strategic partnerships

Mentioned in the episode:

Connect with Mia:

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Connect with Lillie:

Website: https://www.lilliebrown.com/

Instagram: https://www.instagram.com/sexwithlillie/?hl=en

LinkedIn: https://www.linkedin.com/in/lillie-brown/?originalSubdomain=au

Get the backstage pass to Got Marketing? on Substack.

The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 

🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now. Visit RippleFestival.au for details

👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.

Still here?

Give us feedback

Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

You don’t have to choose between consulting, content creation and campaign strategy. 

But if you're going to do it all, you'll need more than a polished elevator pitch. You'll need a strong sense of who you are, how you work, and the value you bring because the messier your job titles, the clearer your positioning needs to be.

This week, Mia is joined by Nicole Sherwin, a fractional CMO, content creator, strategist and former Head of Marketing at Typo and Dulux. Four months into full-time entrepreneurship, Nicole is building a portfolio career that blends consulting, brand campaigns, TikToks (36K followers, by the way) and UGC, without boxing herself into one niche or vertical.

Together, Mia and Nicole get honest about the complexity of being multi-passionate marketers in a world that wants you to "just pick a lane." From navigating redundancy and the emotional whiplash of self-employment to content creation ethics and storytelling that actually cuts through, this episode is full of spicy takes and practical insights.

If you’ve ever struggled to explain what you do, felt pressure to niche, or wondered how to turn a viral moment into brand equity, this one’s for you.

🎧 Enjoy the episode, and please leave a review if you found it valuable. We'd love to hear from you, DM us anytime

What you’ll takeaway from in this episode: 

✨ Why niching by industry isn’t always the best move, and how to build a strong positioning instead

✨ The truth about UGC: ethics, grey areas, and what you need to know before you start

✨ Why brand storytelling trumps clever editing on social media

✨ The surprisingly hard part of self-employment no one talks about

✨ A smart framework for mapping your marketing skillset (when your CV is anything but linear)

✨ What FMCG brands are getting very wrong, and who’s doing it better

✨ How to build multiple income streams without burning out

✨ Why “I’m a consultant” doesn’t cut it as a brand identity, and what to say instead

✨ The difference between entertainment and deception in digital storytelling

Connect with Mia:

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Connect with Nicole:

Website: https://www.elbamarketing.com.au/

Instagram: https://www.instagram.com/nikkaloola/

LinkedIn: https://www.linkedin.com/in/sherwinnicole/?originalSubdomain=au

TikTok: https://www.tiktok.com/@nikkaloola

Get the backstage pass to Got Marketing? on Substack.

The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 

🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now. Visit RippleFestival.au for details

👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.

Still here?

Give us feedback

Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Marketing today is more manipulation than strategy, how did we get here?

In this episode of Got Marketing?, I discuss weaponised psychology, and the three core tactics doing the heavy lifting behind the most manipulative marketing online.

This isn’t just about the loud minority anymore, this is now the status quo. And while most business owners aren’t trying to deceive, many are unknowingly caught up in the echo chamber.

It’s time for a circuit breaker.

Behind the scenes, Mia has been working on a marketing methodology built for the post truth era : the Honest Marketing Method. This approach is about long-term, strategic thinking that earns attention and builds trust. It's value-led, evidenced based and will ruffle some feathers. 

🎧 Listen now and get ready for the live-only Unveiling The Honest Marketing Method on July 30. We'd love to hear from you, DM us anytime.

What you’ll take away from this episode: 

✨ Why “everyone does it” is a terrible reason to follow bad marketing advice

✨ How marketing myths spread, and why repetition, social proof, and herd mentality are so powerful

✨ The real cost of forever-free content (and why it’s burning out founders)

✨ Why boundaries in business are not a punishment, they’re a power move

✨ The three psychological tricks most manipulative marketers rely on

✨ What The Honest Marketing Method is and why it’s designed for this moment

Connect with Mia:

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Get the backstage pass to Got Marketing? on Substack.

The ideal companion to the show.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 

🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now. Visit RippleFestival.au for details

👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.

Still here?

Give us feedback

Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Is Instagram still worth it? Let’s talk.

This one might ruffle a few feathers, and that’s exactly the point. In this episode, Mia dives headfirst into the big, uncomfortable question: Can you still grow on Instagram if you do it your way? 

Spoiler: the answer may not be what you want to hear.

If you're sticking to static posts, skipping the trends, avoiding reels, and treating Instagram like a traditional marketing channel, it might be time to reassess your strategy. Mia shares exactly why she believes Instagram has become an all-or-nothing platform and what to consider if you’re no longer seeing growth (or joy) there.

Mia also shares how Campaign Del Mar's own channel mix has shifted, why LinkedIn is now outperforming Instagram, and why this shift has nothing to do with giving up, and everything to do with playing a smarter game.

🎧 Enjoy the episode, and please leave a review if you enjoyed the episode. We'd love to hear from you, DM us anytime

What you’ll take away from this episode: 

✨ Why Instagram is favouring entertainment-first content (and what that means for your strategy)

✨ The truth about follower count and why reach is no longer guaranteed — even for your own audience

✨ How LinkedIn overtook Instagram as Mia’s top-performing platform (and what she’s doing differently there)

✨ Alternative marketing channels worth exploring — from Substack to Pinterest to local area marketing 

✨ Why it might be time to stop “pushing through” on Instagram and start playing a smarter game elsewhere

Connect with Mia:

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Get the backstage pass to Got Marketing? on Substack.

The ideal companion to the show.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 

🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now. Visit RippleFestival.au for details

👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.

Still here?

Give us feedback

Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

The 100th episode 🎉

For this raw and unfiltered episode, Mia ditched all the notes and spoke from the heart. 

Hear untold stories from the last 100 episodes and see how the sausage is made at Got Marketing?

In this milestone moment, Mia takes you behind the scenes of Got Marketing? sharing the real, unfiltered truth about podcasting, what’s worked, what hasn’t, and how the show fits into the broader Campaign Del Mar strategy.

This episode is part reflection, part celebration, and full of honest insights into what it actually takes to run a business-backed podcast.

Plus, Mia shares a look at what’s next: brand partnerships, bolder content, and a podcast that’s finally being marketed like it should be.

🎧 Enjoy the episode, and please leave a review if you enjoyed the episode. What's your fav moment of Got Marketing? We'd love to hear from you, DM us anytime

What you’ll takeaway from in this episode: 

✨ Why podcasting is not a top-of-funnel channel (and what it’s brilliant for instead)

✨ How Got Marketing? fits into Campaign Del Mar's marketing ecosystem

✨ Why de-coupling Got Marketing? from Campaign Del Mar was a stroke of genius

✨ What happened behind the scenes with some of Mia’s favourite guests (yes, even the nerve-wracking ones)

Mentioned in the episode:

Thank you to: Kyra Romina (podcast producer and editor), Elyce Campbell (social media manager), Lillie Brown, Emily Lambourne, Julian Fogel and Global Headquarters.

Connect with Mia:

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Get the backstage pass to Got Marketing? on Substack.

The ideal companion to the show.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 

🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now Visit RippleFestival.au for details

👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.

Still here?

Give us feedback

Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

You can’t build a successful trades business on referrals alone.

Here is how tradies can stop competing on price alone and starting winning the jobs they want, not just the ones they need. 

Trade and home improvement marketing is often misunderstood, overlooked or just plain wrong. It’s not about dancing on TikTok and “we offer great service” is not a point of difference.

This week, Mia is joined by Lex Stanley, founder of Vastly Digital and a fierce advocate for an industry that’s working hard but often left out of the marketing conversation.

Lex's agency specialises in home improvement businesses; builders, roofers, painters, shutter and blind brands and natural stone (to name a few), helping them create marketing that actually works for their industry. From discoverability and lead quality to being undercut by your own apprentice-turned-competitor, this episode dives deep into the very real challenges and the big opportunities for tradies who want to grow.

Whether you're in the industry or love someone who is, this one’s for you.

🎧 Enjoy the episode, and please leave a review if you found it valuable. We'd love to hear from you, DM us anytime

What you’ll takeaway from in this episode: 

✨ Why “good quality and good service” isn’t a differentiator, and what to say instead

✨ What tradies actually need: brand discovery, not brand awareness

✨ Why Google Business Profiles matter more than dancing on TikTok

✨ The biggest threats to trades businesses (spoiler: it’s often their own team)

✨ How to respond when you're constantly being undercut on price

✨ Why reliability and transparency still go further than slick marketing

✨ The single most important thing to get right before spending money on ads

✨ How to use content to educate an uninformed (and often skeptical) customer

✨ Why you must understand your cost per lead, and track properly, always

Tradie or home improvement business? We'd love to see you at Ripple Festival on Nov 12, 2025 in Melbourne. The tradie panel presented by Squarepace is not to be missed.

Ripple Festival Tradie Panel

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now Visit RippleFestival.au for details.

If your website is not yet your online showroom, start your Squarespace free trial today, head to squarespace.com/ripple to save 20% off Annual Subscriptions* or use the code RIPPLE20 at checkout.

Connect with Mia:

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Connect with Lex Stanley:

Website: https://vastly.com.au/

Instagram: https://www.instagram.com/vastlydigital

LinkedIn: https://www.linkedin.com/in/lexstanley/?originalSubdomain=au

Get the backstage pass to Got Marketing? on Substack.

The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 

Still here?

Give us feedback

Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

We’ve been told for years to follow the marketing rules, avoid annoying people, and never send too many emails but what if that’s exactly what’s holding us back?

Its time to unsubscribe from boring marketing and legacy thinking.

This week Mia meets her marketing hero,Jay Schwedelson, a straight shooting legendary marketer who shares Mia's love of email marketing and trash TV.

Jay is the host of the No 1 marketing podcast in the US, Do This, Not That! podcast, founder of SubjectLine.com and the creator of the largest virtual marketing events. 

Jay has built businesses that have generated over $400M in revenue, not by playing it safe, but by doing what most marketers are too scared to try. Tune in for a refreshingly real and wildly useful conversation about breaking the rules, failing fast, and growing your most valuable asset, your email list, with intention.

Together, he and Mia dismantle the legacy advice keeping small business owners stuck, unpack why unsubscribes are actually a good thing, and explore what makes email marketing work now (not in 2010).

But did he pass Mia's Aussie pop quiz? 🤔

This episode is fast, fun, and packed with permission to let go of what doesn’t serve, and double down on what actually delivers dollars.

🎧 Enjoy the episode, and please leave a review if you found it valuable. We'd love to hear from you, DM us anytime (unless you are trying to sell as lead gen services 🤢)

What you’ll takeaway from in this episode:

🗑️ What legacy marketing advice can go in the bin

🔍 Where to focus your marketing time and money based on data and evidence (not feelings)

💌 How to grow your list without overthinking it, using lots of little things that actually work

🤳🏻 Why LinkedIn is the last true social network, and why you’re probably underusing it

✨ What “build in public” really looks like, and how it gives you an edge over bigger brands

 ++ Jay's secret to business, and more practical marketing GOLD. 

Mentioned in the episode:

Connect with Mia:

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Connect with Jay Schwedelson:

Website: https://jayschwedelson.com/

Instagram: https://www.instagram.com/jayschwedelson/

LinkedIn: https://www.linkedin.com/in/schwedelson/

Get the backstage pass to Got Marketing? on Substack.

The ideal companion to the show.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 

🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now Visit RippleFestival.au for details

👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.

Still here?

Give us feedback

Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

We live in a time where having a PhD seems to matter less than having a ring light.

Why we trust influencers over experts, and what it’s costing us.

What happens when real expertise becomes invisible in the age of algorithms? On this week’s episode, Mia is joined by neurologist and co-founder of CU Health, Dr. Patrick Aouad, for a big, brainy, and beautifully human conversation about credibility, trust, and why depth no longer fits the feed.

Together, they explore the tension between visibility and expertise, the dangers of oversimplification, and the pressure experts face to become brands instead of trusted professionals. From influencer wellness to AI-generated “insight”, this episode is a timely reminder that real knowledge doesn’t always go viral but actually matters most.

If you’ve ever felt drowned out by louder, shinier voices online, this one’s for you.

🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them — DM us anytime.

What you’ll learn in this episode:

✨ How algorithmic culture rewards visibility over depth

✨ Why expert voices get diluted, and what we lose when they do

✨ The slow erosion of nuance in business, marketing, and media

✨ The real risks of AI-generated content for credibility and truth

✨ How founders can rebuild trust by leaning into honesty, clarity, and proof

Connect with Mia:

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Connect with Dr. Patrick Aouad:

Website: https://cuhealth.com.au/about-us/

Instagram: https://www.instagram.com/cu.health/

LinkedIn: https://www.linkedin.com/in/dr-patrick-aouad/?originalSubdomain=au

Get the backstage pass to Got Marketing? on Substack.

The ideal companion to the show.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 

🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne - are you coming?

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now Visit RippleFestival.au for details

👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.

Still here?

Give us feedback

Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

You finally started sending those emails, hooray! I'm proud of you. Now, let's work on your strategy so we can turns emails into revenue.

In this practical solo episode of Got Marketing?, Mia makes the case for why email is her favourite marketing channel (sorry, socials) and why it only works when you treat it with the respect it deserves.

Mia walks you through the 5 must-have elements of a high-performing email strategy, plus the mindset shifts and list hygiene habits you need to make email your most profitable channel.

Whether you’re staring down a sad, dusty Mailchimp account or wondering why your EDMs aren’t converting, this episode will give you the clarity (and direction) to fix it.

🎧 Enjoy the episode? We’d love to hear what’s landing for you — DM us anytime.

What you’ll learn in this episode:

✨ The 5 critical pillars of a smart email marketing strategy

✨ How segmentation makes email infinitely more effective than social

✨ Why your list isn’t growing (and what to do about it)

✨ What to focus on before investing in a fancy platform or new tech

Segments in this episode:

💃 Strong Opinions Are Sexy: 

The female gaze is having a moment — but is flipping the script enough? Mia breaks down NZ Cheap Cars’ cheeky take on objectification, and why your audience’s perception matters more than your intention. Is it satire or just the same trope with different bodies? You decide — after you ask your customers.

Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne.

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now Visit RippleFestival.au for details

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Give us feedback

Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

https://zencastr.com/?via=mia

Ever worked tirelessly for something, only to arrive and feel a little….different than you expected?

In this reflective solo episode of Got Marketing?, Mia peels back the curtain on what it’s really like to reach a long-held goal, and how it’s perfectly normal for your perspective to shift once you get there.

Fresh off the back of hosting a retreat with 17 brilliant women in business, Mia shares what surprised her most about the experience, the tension between ambition and arrival, and how business shapes and shifts who we are.

This episode is an honest, soul-stirring reminder not to let your desire for more rob you of what’s already working. Especially if what you have now is something your past self would have dreamt of.

🎧 Enjoy the episode? We’d love to hear what’s landing for you — DM us anytime.

What you’ll learn in this episode:

✨ Why ambition and arrival can feel at odds (and how to sit with both)

✨ How success evolves as you evolve

✨ Why the moment you’re in might actually be the payoff

✨ What it looks like to grow into your dream, not just toward it

✨ A powerful mindset shift for creatives and entrepreneurs in transition

Segments in this episode:

🥭 Low hanging fruit: 

When app downloads come at the cost of revenue. Mia shares a marketing misfire from a Mullumbimby bathhouse and why marketers must prioritise substance over vanity metrics.

Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne.

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now (payment plan available until the end of May) Visit RippleFestival.au for details

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Give us feedback

Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

https://zencastr.com/?via=mia