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Abdel Khawatmi didn’t just show up—he dropped a masterclass.

From building a consumer-direct and partner-driven hybrid model, to running multiple AI-driven systems, to scaling a team while still showing up like a true operator, this episode is everything The MLO Project is about.

Abdel breaks down exactly how he tracks every KPI in his business, uses social media as a brand amplifier (not a direct lead source), integrates AI like Fireflies, ChatGPT, Gamma, and Mortgage Coach to increase speed and accuracy, and builds deep community partnerships that generate real referrals—not vanity metrics.

He also shares how he splits credit with his LOs, leverages masterminds, and runs one of the tightest, most disciplined operations in the business—all while rocking a Cybertruck and a Got Mortgages shirt at the gym.

What You'll Learn:

• Why most LOs have no clue where their business actually comes from
• How Abdel tracks credit pulls, lead source attribution, PE exceptions, and post-close ROI
• Why AI note-takers, ChatGPT, and Mortgage Coach/MBS Highway are core to his process
• How he built a $24M+ personal brand with only 13% of business from social media
• Why discipline, systems, and real talk beat shortcuts and hype every time
• How his Elevated Alliance mastermind and charity events drive community referrals
• The real reason open house models are outdated—and what works instead

Tools, Tech & Tactics Mentioned:

• CRM + KPI Dashboards
• ChatGPT (custom bot for clients, partners, and LOs)
• Fireflies.ai (note-taking and meeting summaries)
• Gamma.app (instant slide decks from chat prompts)
• Mortgage Coach & MBS Highway (based on client persona)
• ListReports for every agent (non-negotiable)
• FinLocker for long-term client value tracking
• Social Strategy: Instagram, Facebook, YouTube, LinkedIn (not TikTok)

Notable Quotes:

“I don’t care if my name’s on the 1003. I care if money’s in the bank and my team is winning.”“Social doesn’t bring the lead—it brings the trust.”“You don’t get paid for trying. You get paid for systems that produce.”“Stop chasing attribution. Start chasing execution.”

Abdel’s 3-Part Business Philosophy:

1. Sales – Prospecting, lead flow, and brand presence
2. Service – Operational consistency and client education
3. Support – Systems, staffing, and AI-enhanced workflows

Final Challenge:

Can you give 100% of your time, energy, and effort for just one full day?

Track it. Measure it. And if you’re serious—replicate it.

Connect with Abdel:

• Website: GotMortgages.com
  
  
• Email: [email protected]
  
  
• Instagram: @got.mortgages