All is for All came to many people’s attention with its trailblazing fashion shoots using diverse models. It’s continued to grow into an advocacy and accessibility consultancy, helping brands like The Warehouse better understand a good section of their customers and design their stores accordingly. Founder Grace Stratton has been a powerful communicator for the issue, talking to companies, speaking on the TedX stage and being named in the InStyle magazine top 50 Badass Women. To talk about what’s involved in starting a business in an industry that is chronically underinvested, how to work this around university study, and what’s next for her, Grace joined us on Business is Boring.

Business is Boring is presented by The Spinoff in association with Callaghan Innovation.

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