We don’t like to think about our waste. But collecting, managing, and getting rid of our trash is a huge issue for municipalities and organizations around the world. Especially in densely populated areas, because there is just so much of it.
So that is one of the reasons that I brought on Luciano Guido to the podcast today. He is the Founder and CEO of Solar Outdoor Media, and they have created the Solar Wifi Eco Bin, which has so many amazing features.
So make sure you watch the full episode to hear Luciano’s incredible business model and how he is not only generating income for his business, but also able to share his profits with the municipality or organization that he is working with. To help them implement even more sustainable solutions and beautify our cities.
0:00 - Waste Collection and Recycling
1:54 - Solar Outdoor Media Intro
2:57 - Company Milestones
4:25 - Founder & Team
5:28 - Product & Technology: competitive analysis
7:43 - Sustainable waste management solution
9:38 - Solar Wifi Eco Bin Components
10:27 - Market problem
12:30 - Functionality
14:01 - Relationship with waste collection
14:44 - Potential collaborations
18:22 - Advantages of software
18:40 - Sensors
19:11 - Sensor technical description
19:37 - Benefits for waste collection logistics
19:53 - Citizen app
20:15 - Transmission of data
20:41 - Hotspot solution
21:19 - Luciano’s background
22:21 - Developed the largest solar project in the Caribbean
23:13 - Consulted with Florida mayor for green vision
24:13 - Passion started with solar energy
24:45 - More people, more trash
26:26 - Working with universities & colleges
29:33 - What gets Luciano excited each morning
31:36 - One of the issues with Big Belly
32:57 - We are still using an outdated model
33:43 - App
35:04 - Trash becoming a commodity
37:31 - Partnerships
39:11 - Solar Outdoor Media locations
40:11 - Currently raising funds
42:12 - Chinese market
44:22 - How waste is sorted
44:32 - Helping mayors increase budgets through new revenue stream
46:20 - Everything controlled from the app
46:41 - Advertising schedules
47:46 - Lowering costs for pickup by 30%
48:46 - Kitos Light Benches (link below)
50:30 - Digitization: the future of waste management
51:24 - Goals for the next 6 months
52:18 - What Luciano is learning
54:02 - Tip for Ecopreneurs
56:42 - How to get in touch with Luciano: [email protected]
Check out Solar Outdoor Media’s website:
https://www.solaroutdoormedia.com/
— Circular Economy Expert Interviews that I mentioned at the beginning of the episode:
YouTube: https://youtu.be/id9vqjoiYqI
Audio: https://podcast.greenbusinessimpact.com/e/plastic-is-not-the-issue-circular-economy-solutions-the-rubbish-project-interview/
YouTube: https://youtu.be/V--6wySGZ94
Audio: https://podcast.greenbusinessimpact.com/e/building-customer-trust-on-social-media-designing-a-circular-world-circular-economy-asia-interview/
YouTube: https://youtu.be/6fY26H6YQGY
Audio: https://podcast.greenbusinessimpact.com/e/46-billion-market-if-you-master-your-green-marketing-edge-zero-waste-strategies-interview/?token=8ebb99895bf2a84e9feec6e353a10f23
— Litter cleanup episode with LitterPic
YouTube: https://www.youtube.com/watch?v=Ss632h_3HFg
Audio: https://podcast.greenbusinessimpact.com/e/litterpic-ing-to-inspire-change-organizing-litter-pickup-litterpic-interview/?token=3e5de0803d2571037a802b8d28dc96c8
— Ocean Waste Cleanup episodes:
YouTube: https://youtu.be/otaTthnt2aA
Audio: https://podcast.greenbusinessimpact.com/e/plastic-ocean-waste-to-sustainable-products-watches-made-from-ocean-waste-joago-interview/?token=40635f41e65838c1bec87d2b7050594f
YouTube: https://youtu.be/aDhPLAjARxU
Audio:https://podcast.greenbusinessimpact.com/e/massive-impact-of-ocean-plastic-recycling-transparency-at-every-step-honest-ocean-interview/?token=fe20718190bb8aa086e1f54ad3b238fe
— Solar Outdoor benches (Kitos Light) I mentioned during the episode
YouTube: https://youtu.be/YnjarMaACVY
Audio: https://podcast.greenbusinessimpact.com/e/how-solar-energy-is-coming-to-benches-social-media-strategy-green-energy-kitos-light-interview/
Check out this interview that I mention at the end of the episode with Tara Gooch:
YouTube: https://youtu.be/LD-rDUJWjs0
Audio: https://podcast.greenbusinessimpact.com/e/branding-training-for-ecopreneurs-brands-in-motion-interview/
Looking to start your own podcast, but don’t know which platform to use to distribute your message to the world? Check out Podbean → It is the podcasting platform that I have used to host every episode of GreenBusinessImpact, and I would highly recommend it to anyone looking to start their own podcast, or for experienced podcasters needing an upgrade from their current platform:
https://www.podbean.com/GBIpodbean
https://www.podbean.com/pro/GBIpodbean
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