GRIN Gets Real

Is influencer marketing exclusive to direct to consumer eCommerce brands? Can influencer marketing strategy be applied to a b2b marketing strategy? Which social platforms should a b2b company use? Should they use micro-influencers or KOLs (key opinion leader)? In this episode, the GRIN team explores the power of influencer marketing in the business to business space and how it can be leveraged to increase brand awareness and drive sales.

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Influencer marketing has long hinged off of the social media platform Instagram. Many brands leverage Instagram for their influencer network and have seen insane success. So what does influencer marketing look like without Instagram? Would influencer marketing be the pivotal marketing strategy it is today? If Instagram ceased to exist tomorrow, would influencers still hold the same power with consumers and what platform would they use to build their authentic relationships and audiences. Join GRIN as we explore the influencer marketing landscape of social media platforms, and unpack the power of Instagram in episode 6 of our podcast. Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!

In our exciting webinar on May 28th with tentree, a sustainably made clothing brand that gives back by planting trees with every purchase, we explored a new way of using influencer marketing for a mission. Lindsay Derer, Influencer Marketing Manager as well as Social Media Manager at tentree discussed how the successful brand has been able to not only drive sales with their ambassadors, but also drive awareness to their cause. Into our discussion we discovered tentree was able to create missions through their influencer campaigns and allow their brand to branch out across channels through their program. Lindsay chatted about the difficulties of being a one-woman department, managing both influencer marketing and social media for the company, and how it was nearly impossible on spreadsheets before she discovered GRIN. Join the conversation! Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!

Are you creating the right influencer relationships to scale your influencer marketing programs? Influencer marketing holds immense success among brands, but the brands doing it right understand the difference between transactional relationships and authentic connections between brand, influencer and ultimately the consumer. What makes influencer marketing so powerful is the non-programmatic approach that separates it from all other forms of programmatic marketing. Join GRIN as we jump into and discuss how to build influencer relationships, sustain them, and why they are so pivotal for the success of your influencer marketing program. We identify how to find those real relationships that will ultimately lead to brand love and how to maintain those relationships long-term. Join the conversation! Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!

It was an incredible turnout and discussion last week with GRIN and Organifi, a plant-based superfood system brand crushing influencer marketing with their affiliate programs. In a unique conversation Organifi talked about their 'Collective', a name given to their ambassador program community and how they've been able to turn brand love into big sales. The conversation goes in depth at how Organifi has created an intimate community feel, scaling their influencer program down from thousands of unfit influencers to hundreds of perfect brand ambassadors that have helped drive sales even in the current economic landscape. Join the conversation! Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!

Need a quick influencer fact check? The GRIN marketing team gets real in our introduction to influencer marketing. What is influencer marketing? How can it be effective? Which types of influencers should brands use for their campaigns? In fact- what different types of influencers are there? If you've asked yourself any of these questions, we'll fill you in. Join the conversation! Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!

GRIN invited eCommerce lighting brand Lume Cube to sit down [remotely] and discuss their influencer marketing programs and it was a huge success. Everything from getting started with their first influencers to how they've managed to scale their business with incredible user-generate content.

In GRIN's first podcast episode our marketing team chats about highlights from the fireside chat with Lume Cube, our take on the brand's strategy, and all things influencer marketing. Join the conversation! Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!