GRIN Gets Real

Featuring Dan Gingiss, Customer Experience Coach | Author | Podcaster

His 20-year career has consistently focused on delighting customers. He has held leadership positions at three Fortune 300 companies – McDonald’s, Discover and Humana – in customer experience, marketing, social media and customer service. He is now an international keynote speaker and experience consultant.

Dan is the author of the book, Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, a host of the Experience This! Show podcast and a regular contributor to Forbes. He has been named one of the “Top 100 Digital Marketers of 2019” by both Brand24 and BuzzSumo and one of the “Top Customer Service Influencers” by Fit Small Business.

Dan earned a B.A. from the University of Pennsylvania and an M.B.A. from the Kellogg School of Management.

Episode quote:

“The customer experience encompasses every single interaction that a customer has with your company… I believe that everyone has a role in the customer experience, even if you’re not directly customer-facing. Everyone’s in the business of customer service.” – Dan Gingiss

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Featuring Alexander Low, Head of Enterprise Operations & Strategy

With over 15 years Business Development experience, working within professional services, formerly of PwC, Berwin Leighton Paisner & JLL. He has spent the last 4 years consulting back into the industry, helping BD & Marketing teams, Lawyers, Attorneys, Consultants, understand how to build social media and the behaviour changes required, into their go-to-market strategy. He leads the Enterprise business at Lately, an A.I.-driven content creation, scheduling and amplification technology company.

Episode quote:

“I always encourage people to go into LinkedIn type in your ideal customer segment of cmo, CFO CTO, what have you then do second in the industry you want that's your network of potential influence. And by that I mean how many introductions you can get straight out the gate because an introduction or referral is the best way to start sales come sales conversation.”

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Featuring David Wachs, CEO of Handwrytten

A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect.

Episode quote:

“Showing somebody I've sat down and thought about them for five minutes by writing a note, well, that's currency. That's valuable, that's got intrinsic value. And people really pick up on that.”

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Featuring Kathleen Booth, VP of Marketing at clean.io

How to make sure that your promotional codes are working with you, not against you.

Kahtleen leads the go to market strategy for the company's new ecommerce coupon extension blocker, cleanCART. Prior to joining clean.io, Kathleen spent 11 years as the CEO of Quintain Marketing, a digital marketing agency and leading HubSpot partner. Since exiting Quintain, she has focused on helping VC-backed tech startups build high growth marketing engines.

Episode quote:

“We're all selling trust, regardless of other marketing services, or sneakers, or tractors or, you know, artificial intelligence, it's all trust. Traditionally, when we wanted to build trust with our audience, we did that through the experience we delivered in our office. In our store, when we met with people there was more human interaction. And that's really been replaced by digital interactions or engagements, as we call them now.”

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Featuring Hannah Jovaag, Brand Partnerships Manager and

Marisa Pardo, VP of Brand Partnerships & Engagement

From Able

How fashion brand Able scaled their influencer program to see 7-figure returns on their influencer marketing program

Able, an ethical lifestyle brand that aims to transform the fashion industry, evolved their program from spreadsheets to platform while still maintaining their long-term relationship approach. As part of the brand partnerships team at Able, Marisa Pardo and Hannah Jovaag will share how they approached scaling their influencer marketing program to a healthy 7x ROI.

In our live conversation we aim to explore:

• The role of the right process for running a successful influencer campaign.

• How they maintain the long-term relationship approach while scaling.

• Organizing, tracking, and reporting on influencer success.

• Successful campaign management workflows.

For more brand stories visit live events. Interested in a demo? Book your customized demo here.

Featuring Joe Pulizzi, Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing

Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. will be released May, 2021.

He has founded four companies including digital content news site The Tilt as well as Content Marketing Institute. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Featuring Allison Brown

Allison Brown has been a leader in influencer Marketing since 2016 when she spearheaded the program at Kodiak Cakes, a health foods company. At Kodiak Cakes, she uniquely created a program that used experiential events across the country to build relationships and brand awareness. Allison then moved to Factor_, where she created another high-achieving influencer marketing program. Allison combined influencer marketing and social media efforts as a director of both departments at her last role, seeing the benefits of having both run in tandem to achieve the same goals.

Having been in the influencer marketing space for so long, Allison provides a unique outlook on the platforms to use, the people to hire, and the framework needed to create a best-in-class program. She is also a recipient of Utah Business’ 20 in Their 20’s award for her achievements in social media and influencer marketing.

“I think that an opt in network is just not an option anymore. People still think that that's a thing, and you know the more I hear about brands using opt-in networks, I'm like no, no, no. Do not do that. For example, if you're trying to hire for any role within a company, are you going to reach out to the people who are a good fit or are you just going to look for the people who actually applied even though they're not that great?”

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Featuring Ethan Frame from Cuts Clothing, Mac Enright from Lumanu, and influencer David Abittan.

In our upcoming fireside chat you will get a 360 view－brand, influencer, and technology－of running an influencer whitelisting activation. During the live panel with Cuts Clothing, Lumanu, and influencer, David Abittan we will explore what whitelisting is, best practices for all influencer outreach, repurposing UGC, and how you can maximize your ROI by adding whitelisting.

In our live conversation we aim to explore:

• The influencer’s perspective on brand outreach.

• Benefits to incorporating whitelisting to your program.

• When to start an influencer whitelisting campaign.

• How influencer whitelisting can improve your paid social ROI.

• Identifying the right influencer for whitelisting.

• How to select the right content and influencer to get started with.

For more brand stories visit live events. Interested in a demo? Book your customized demo here.

Featuring Anthony Blatner,

Anthony Blatner is the founder of Speedwork Social, a top LinkedIn Advertising agency.

As a previous tech founder and ex-IBMer, Anthony has seen a lot of companies have explosive growth with good technology and good marketing, while others (even though they had a great product or service) fail without effective marketing.

In 2016, Anthony started Speedwork to help those companies unlock their B2B marketing potential. By blending his experience in marketing and software, Anthony is able to help businesses reach high-level decision makers at scale using LinkedIn Ads and technology.

It's safe to say that Anthony is one of the top LinkedIn ads experts in the industry, having managed millions in ad spend and generating over 100,000 new sales opportunities.

Follow Anthony on LinkedIn

https://www.linkedin.com/in/anthonyblatner/

Find out more about Speedwork Social

https://speedworksocial.com/

Episode quote:

“The reason you rely on the algorithm is because they don't know a ton about you as far as like what you put it type into the platform, it's more of like how you engage with the platform where you go afterward what you're buying, whereas on LinkedIn we don't need to rely on the algorithm as much because we can say I want HR directors at 10 companies of this size because we know that they’re most likely to be purchasing from us.”

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Featuring Justin Moore, Founder/CEO of Trending Family, Creator Wizard

Justin Moore is the Founder of Creator Wizard, an online resource where he teaches the business of being an influencer. Along with his wife April, he has been a full-time creator for over 7 years (on social media for 10+) and has personally made over $3,000,000 working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2,000,000. He has worked on more than 500 brand deals, interpreted 1,000+ sponsorship contracts, and has partnered with pretty much every consumer brand imaginable. He has a unique perspective because not only has he been a creator in the trenches doing brand deals for years but by running an agency, he has been in the room with countless brands helping them decide how to spend hundreds of thousands of dollars on influencer campaigns.

Episode quote:

“Because they are partnering with a creator, a brand doesn’t have to go out there and hire a production company or hire an agency or hire actors to star in content. There is a lot of value that the Creator brings so evaluating them for only their organic reach or following, I think that sometimes brands are missing a larger picture.”

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.