GRIN Gets Real

Welcome to Brands Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience.

If you missed our fireside chat, review the podcast episode page for the rewatch link so that you can catch up. If you were there, you listened to the CEO's perspective on creators and influencer marketing in general. Tara Williams, the CEO, and founder of Dreamland Baby, along with her influencer marketing team of one, have created a program that has helped them achieve month-over-month revenue growth. She shared how she proves ROI without codes and links, and also dives into her struggles first getting started and how they were overcome after building the right foundation in the workflow.

Put your air pods in, turn up the volume and get ready for a little influencer marketing Q&A with Tara from Dreamland Baby

Featuring Sunir Shah, CEO of Appbind

AppBind lets digital agencies manage subscriptions to software and ads for the clients without getting stuck in the middle of the billing. Shah formerly ran partnerships at FreshBooks, marketing at Olark live chat, and founded the Cloud Software Association, the 4,000+ SaaS partnership network.

Episode quote:

“There's a lot of things in the ecosystem around a customer, where they have to go to other companies or people. And those companies and people are the ones you have to work through in order to get your story told to the customer. And that's where you need the relationship. When you need to get someone else to tell your story to the customer and be unique, and they [partners] get to decide whether they do that or not”

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Featuring AJ Davis, Founder of Experiment Zone

A conversion rate optimization (CRO) specialist and founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods.

She’s led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.

Episode quote:

““It's not just about, did it win or not, but what can we take away from what we saw in the data? What might that mean for the way we brand ourselves or position what we do, what might that mean for our sales conversations?”

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Welcome to Brands Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience.

If you missed our fireside chat, review the podcast episode page for the rewatch link so that you can catch up. If you were there, you listened to how Taylor took their influencer program, which was more focused on affiliate first, and turned it around to month-over-month success by reframing the focus to content. She shared the drastic change in the type of content they received after this reframing of their program. The richer content was more authentic, lifestyle-focused, and ultimately told the Gainful brand story better. They focus on building relationships to create a strong brand community, that ultimately is key to the success of their program. With a dedicated headcount to managing the program, they've been able to grow their program to the success that it is now. Watch, rewatch, learn from the lessons they went through. What you're about to listen to is the Q&A that we didn't get to. This fireside chat had a record number of questions and we tried to squeeze it all in there. They answered questions like...."how long did it take you guys to grow your affiliate team" to "What does your vetting process look like."

Put your air pods in, turn up the volume and get ready for a little influencer marketing Q&A with Bridget and Taylor from Gainful.

Enjoy a special offer of $15 off your order here >>> gainful.com/GRIN!

Featuring David Monreau, the Managing Partner at InBeat Agency

He is the co-founder and CEO of inBeat Agency, a micro-influencer agency that helps brands scale their marketing efforts. They have helped leading DTC brands such as Nordstrom, Wildfang, and Soylent to harness the power of micro-influencers.

Episode quote:

“Let's say, you approach it with a $50,000 budget, you go towards micro-influencers. You can give a lot of shots, right, you can try with a lot of micro-influencers under that budget, but with macro-influencers that can run you three collaborations. If one or two micro-influencers strikes out, then you didn't get any repercussion with your budget.”

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Featuring Johanna Voss, who is trusted by social media influencers who want clarity on how to build their brands, grow their businesses, earn their worth and plan strategically for the future. On behalf of her clients, she’s closed over three million dollars of brand deals, partnerships and speaking engagements. Her clients have partnered with brands such as Kroger, Walmart, AARP, Little Northern Bakehouse, H&R Block and ALDI. Negotiation is something she thoroughly enjoys be it for her clients, friends or with strangers. Entering her 12th year of working for herself, she understands all about the necessary pivots entrepreneurs take along their journey.

Prior to her work in the talent management space, Johanna worked on the Presidential campaigns of Hillary Clinton and John Kerry for more than 7 years. Johanna is a world traveler, lived in Spain three times, can often be found cycling Colorado's mountain ranges, or asking the question "What if you...?" Follow her on Instagram @johannavoss.

Featuring Katie Stoller, Head of Influencer Marketing at Fiat Growth

She is a strategic marketing shop focused on data backed decision making, innovation, iteration and execution.

With over a decade of experience at global PR agencies, Katie counsels clients on how to effectively reach goals by working with brand-right influencers to tell compelling and engaging stories.

Episode quote:

“I think PR is interesting. PR is kind of the umbrella that social media sits under I mean, that's how I’ve traditionally thought of it. I think now that social media is just so pervasive in the world. It's kind of weird to think of it as like a little, you know, raindrop underneath another umbrella. But really like PR encompasses anything that's storytelling about your brand. It's your website, it's your branding, it's your thought leadership.”

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

The latest fireside chat was our chance to hear it from top creators in lifestyle, food, and finance on what makes them say yes to brand partnerships. We discussed the best outreach, budgets, explored content creation, and really dove into the business of being a creator.

We also explored:

• The biggest challenges they are facing right now.

• The best approach to reaching out to creators.

• Understanding the value of a relationship approach to their business.

• What goes into setting their rates.

• And so much more!

In this Q&A episode, you will find the answers to the unanswered questions from our fireside chat.

View the episode page here.

Watch the complete fireside chat here.

And subscribe to the GRIN Gets Real podcast

Follow the creators and meet Johanna Voss: https://www.johannavoss.com/talent

Featuring Bryan Kramer, CEO of H2h Companies & PureMatter Agency, Keynote Speaker, & TEDTalk

A renowned business strategist, global keynote speaker, executive trainer and coach, two-time bestselling author, and Forbes contributor.

Episode quote:

“How do we humanize everything that we touch? Because the customer on the other end wants things simplified and to feel like everything is in their language – not in the (brand’s) language.” ”

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Living the Cookieless Life as a Marketer Using Creators - Learn from our experts

The digital landscape changes on a daily basis which can be a challenge for any marketing strategy. From algorithm changes on social to Google updates for search, making sure that the campaigns you run are effectively bringing in the ROI. During this fireside chat with our experts, we talked about controlling what you can control, and implementing a plan that works regardless of those changes - influencer marketing!

Whether you're looking for brand awareness, revenue, or content, working with creators can help ensure that regardless of what happens in the digital world you have a strategy that works every time!

What we explored during our fireside chat:

• Why Creators are vital to a successful marketing strategy.

• Implementing an omnichannel strategy with Creators.

• How Creators can share your brand story.

• Hacks for growing your customer email list.

In this Q&A episode, you will find the answers to the unanswered questions from our fireside chat.

View the episode page here.

Watch the complete fireside chat here.

And subscribe to the GRIN Gets Real podcast