GRIN Gets Real

Featuring Ella Dillon, Chief Customer Officer of Conversica

She possesses deep expertise in Customer Experience design for fast-growing pre-IPO SaaS companies rooted in loyalty-driven retention and expansion. Before joining Conversica, Ella ran Global Customer Support and Global Customer Success at Outreach.io, supporting their growth through $150M in revenue.

Episode quote:

“People are starting to think about an integrated revenue journey, not siloed. The old marketing was top of funnel get new, get hot leads.”

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Victoria Unger, Influencer Marketing Coordinator @ Jolyn

A lifelong learner with a positive attitude and a growth mindset Victoria manages the Collegiate Athlete Ambassador Program while also coordinating Pro athletes and influencers for JOLYN.

Episode quote:

“Truly, athletes, I believe, are very influential because they have talent. They have dedication. They’re hard-working. They kind of offer that, ‘This is what I strive for. This is what I want to be.’ And some of them have the most incredible stories.”

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Featuring:

Tyler Berglund, CMO

Ashley Solomon, Head of Brand

This is the Brands Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience.

Tres Colori is a DTC jewelry brand based in New York that creates personalized nameplates and jewelry. They use data from creator content to be strategic with their paid ads and their entire marketing strategy. Focused on looking at what they do across all social platforms together, not as silos to execute a paid strategy that continues to increase their revenue and brand awareness.

During the fireside chat, they shared insights on getting content rights, leveraging UGC, and the importance of working together as a marketing team to execute an omnichannel strategy.

We also explored:

>Finding the right influencer through creator content.

>>How to measure the success of brand awareness.

>>>Why testing creators and content is essential.

>>>>How to make UGC part of your entire marketing strategy.

During the fireside chat, we get so many great questions but there is never enough time. So we take those unanswered questions to the GRIN Gets Real Podcast.

Put your air pods in, turn up the volume and get ready for those unanswered questions with Tyler Berglund and Ashley Solomon from Tres Colori.

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Featuring Chris Orzechowski, Founder of Orzy Media.

Orzy Media is a boutique e-commerce email marketing automation agency. He's written two bestselling books on email marketing. He also has a popular print newsletter called Make It Rain Monthly which is read by over 300 subscribers in over 30 countries around the world. To work with Chris and his team, go to theemailcopywriter.com.

Get your free copy of Make It Rain: The Secret to Generating Massive Paydays From Your Email List

Episode quote:

“Subject lines are super important. Even in a post iOS 15 world, they are still important because even if you cannot accurately track open rates. It's not a huge deal. But remember, there are still people reading your emails, whether you can see them opening or not, so the subject lines are super important. My one rule for subject lines is to be radically different at all costs.”

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Featuring Julie Gordon, Chief Inspiration Officer at Insprining Kitchens and VP, Marketing and Business Development at MTG and Associates

She has spent most of her professional career working with global companies and their clients on marketing, business development and strategic initiatives. She has a reputation for “making things happen” by offering creative solutions to complex situations.

Episode quote:

"From my perspective, the qualitative aspect is talking about really understanding who your consumer is, who is your audience? What's that person's environment? Whatever the case may look like, and really understanding how what you are producing, whether it's a service or a product, is received by the consumer."

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Featuring Bonnie Taylor, Vice President of Strategy & Communications at Talent Resources

Bonnie is a marketing and communications veteran with comprehensive experience in food & beverage, hospitality and retail sectors. She started her career running marketing and PR for high profile nightclubs on the Las Vegas Strip, then moved to the agency side working with clients like Buca Di Beppo, Las Vegas Hilton, Thunder from Down Under and Topshop. Currently she is currently the Vice President of Strategy and Communications. In March of 2021, Bonnie spearheaded the creation of the communications division which is now the agency of record for brands such as Hemper, Payless, Ohza, Skinny Mixes, Vitacost, Aesthetics Biomedical and countless others.

Episode quote:

““I think the influencers and creators will continue to evolve and really dictate what people are doing, choosing, using. We’ve seen the rise of TikTok and we’ve seen it happen with Twitch. It’s about solidifying platforms and growing audiences on them.””

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Welcome to Brands Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience.

Los Angeles Apparel is on a mission to bring back apparel made in the U.S.A. by highly trained employees earning fair wages and supporting domestic farmers. They leverage creators as part of their marketing strategy to help share their brand story and drive awareness. They’ve had continued success with micro and macro-influencers with a product seeding program strategy meant to drive brand awareness while also enjoying sales along the way.

In our live conversation, we explored:

> How to handle a creator that asks for payment in a product seeding program.

> The ideal workflow to save you time working with creators.

> Finding the right creator for your influencer program.

> Identifying success using creators as a strategy.

Put your air pods in, turn up the volume and get ready for those unanswered questions with Elton and Aneesha from Los Angeles Apparel.

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Featuring Melanie Deziel

She is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller. Author of the best-selling marketing and business communications book, “The Content Fuel Framework: How to Generate Unlimited Story Ideas”, and the founder of StoryFuel. Melanie spends her days giving keynotes and leading workshops that teach marketers, creators, and companies of all sizes how to create better content.

Prior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc

Episode quote:

“When I'm trying to come up with content ideas, I'm actually coming up with two things, both my focus and my format. And that makes that whole process a lot easier.” - Melanie Deziel, author of The Content Fuel Framework

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Featuring Christie Childers is an Influencer Marketing Agent & Brand Partnerships

A consultant based in New York City (and sometimes beyond) under her company entity, Best Day Ever. Christie's goal in the brand space, whether working as a creative strategist, podcast producer, or managing content for her roster's deals, is to build out-of-the-box strategies that uphold ethics & integrity to leave the world a better place than she found it. She is a graduate of Florida State University, a global agencies alumni, lover of sunshine, and a multi-hyphenate pursuing creative endeavors that make people feel good.

Episode quote:

“Then we get emails in for campaign interest to influencers, I sometimes will see a brand or an agency that breaks down the full scope of work, including the usage, including the exclusivity, including everything that I really need to know to quote, a proper rate for that. If a brand is trying to keep an influencer exclusive for up to six months, we would need to account for the potential lost income that they would not have access to should one of those other brands reach out and want to work with them during that period, which is totally fine, especially if they're passionate about this brand. They're excited to work with them. But they have to protect their interests. And I am there to protect their interests as far as their potential income because it's a for all of my creators, currently, it's their full time job.”

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.