GRIN Gets Real

Featuring Rayhan Perera, CEO & Founder of OneDash

Rayhan is CEO and Founder of OneDash, a platform that offers the tools to make any kind of media interactive, helping brands make an instant return on their content investments. A serial entrepreneur, Rayhan has expertise in venture capital, eCommerce strategies, and digital marketing.

Episode quote:

"Bring the entire strategy together, using much more informed decisions before you actually go-to-market and being able to come to a client and say, Look, I'm going to do this for you. And this is how my past results look like in real-time. And this is exactly what the exposure was and translated into sales in real-time. That's much more powerful, and that's much more conducive to getting like this really long term partnership going.”

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Featuring Brad Handel, Organic Marketing Manager at Every Man Jack

Welcome to Brands Working Remote Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience.

During our Brands Working Remote Talking Influencers fireside chat series I sat with Brad Handel, the Organic Marketing Manager from Every Man Jack to talk about influencer marketing.

Reach and sales were their primary goals when starting an influencer program, and it has now become a piece of the puzzle in their overall marketing strategy. Leveraging the content from influencers to help them build out their website and truly go from retail to etail.

While the Every Man Jack brand is highly recognizable, influencer marketing helps them continue creating brand awareness, driving sales, and curating authentic content that connects with their audience.

Brad dives into how they leverage content and what the value of that content is for their brand. And their approach to influencer marketing as a relationship with the influencer versus a transactional approach focused on paying for posts has been key to their success. Those individuals in their program are true brand advocates because they genuinely love the product and use it.

He answered some questions during the live Q&A, but we ran out of time before getting to all of them. So I sat with Brad again and got through those heavy-hitting questions and am now bringing them to you.

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If you’re interested in watching the Every Man Jack fireside chat or other brands that we have featured in the past like Lume Cube, Organifi, Trifecta, Tubby Todd, and more, visit the live events section at grin.co.

Featuring Shirin Oreizy, Founder and CEO of Next Step

Shirin Oreizy is the Founder and President of Next Step, an award-winning Behavioral Marketing Agency with offices in San Francisco & Boston.

Episode quote:

“Ultimately, we're trying to uncover why people are making certain decisions about your brand...

...That finding can live in a variety of places in your organization, it could be within different aspects of your marketing, it could go into sales, it can go into the customer experience, etc.”

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

Featuring Kate Bradley Chernis, CEO of Lately

Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to automatically transform long-form content like blogs, podcasts, and videos into dozens of "smart" social posts it learns will yield the highest engagement from your audience.

Episode Quote:

“The first thing is, think about what your objective is. So for any email, text, social media post, what is the point of it? It’s not just to tell people what you’re having for lunch. With a social post, there’s only two, (possible objectives) it’s click or reshare. That’s it. When you’re smaller, it’s much harder to capitalize on a click. But a reshare is a lot easier.”

Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast wherever you listen to podcasts.

Featuring Neal Schaffer, Author of The Age of Influence

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal also teaches at Rutgers Business School and the Irish Management Institute.

Episode quote:

“The [influencer] that you’re dealing with who’s taking the one-time transaction, even though they may never use your product… it’s going to show to be a little bit less authentic…. and the people following can read through that as well.”

Visit the complete episode page to learn more.

Featuring Mac Enright, Marketing and Growth Manager at Lumanu

Working and growing alongside inspiring Lumanu executives, Mac took on roles at Lumanu ranging from Client Success intern to Sales Engineer to his current position as Marketing & Growth Manager.

Lumanu delivers simple, secure, and seamless technology solutions that foster powerful partnerships between creators and brands.

Episode quote:

“So you can create a creator ad from the creator’s handle without having the creator actually post for you organically or create a sponsored post. Once you get their permissions through the whitelisting process that we talked about, you’re able to create these influencer ads from those handles using any content that you want, whether the influencer sends you images to post...you can do all of that right in your ad account.” Mac Enright from Lumanu

Visit the episode page to learn more.

Featuring Sarah Grosz, Head of Influencer Marketing at Mutesix.

She manages a 10-person team and plays a fundamental role in leading the influencer and TikTok strategies for some of today’s most profitable DTC companies like Highline Wellness, Theragun, Snibbs, and Bev.

Sarah’s success and value as a leader can be attributed to her spontaneous approach to life and an unparalleled drive to rise above and move forward. She has an insatiable hunger for knowledge and is continuously learning new techniques and tools - staying a step ahead of the industry and putting herself at the forefront of trends that catapult businesses to the next level.

Episode quote:

“So it’s more of a conversation with influencers and you’re also building a relationship at that point. So it’s not really a transaction. ‘We’re sending you this, so you do this.’ We’re having a conversation, making sure it’s a good fit.” - Sarah from MuteSix

Visit the episode page to learn more.

Steve Hutt, Merchant Success Manager for Shopify and host of the eCommerce Fastlane Podcast, shared a wealth of amazing insights and tips for eCommerce brands in preparation for the 2020 holiday season and beyond.

“The last three months have really pushed eCommerce adoption 10 years into the future. We’re actually at 2030 levels from where we believed eCommerce was going to grow because of the pandemic.” - Steve Hutt from Shopify

Visit the episode page to learn more.

Video is all the rage as consumers gravitated toward inactive, exciting experiences for entertainment. As social media platforms all move to stay on trend and offer video streaming such as Instagram and TikTok, influencer marketing is moving with it. Influencer-generated content is not exclusive to photos and posts but transcends into video platforms as well.

Join GRIN as we explore the rise of video content, which platforms are using it and how you can leverage it in your influencer marketing.

Want to learn more about GRIN? Check us out! www.grin.co

The GRIN team chats about social media and its effects on a brand’s connection with consumers. In a world that has become disconnected, and advertising that has lost its human connection, social media allows a brand to humanize themselves, and reach their audiences in a way no other channel can.

Join us as we explore the nuances of social media, how to use it the right way to connect with your audience and the strategies that brands have found the most successful.

Want to learn more about GRIN? Check us out! www.grin.co