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Explore the evolution of TikTok and its profound impact on thought leaders and communication in this insightful episode of Coffee N° 5. Lara and guest Sara McCord explore how the pandemic accelerated TikTok's rise and why audiences are drawn to its intimate storytelling format. Gain valuable insights into navigating TikTok's content saturation, building a community through your FYP, and crafting compelling narratives that resonate with viewers. Don't miss out on uncovering the secrets to TikTok success and harnessing its power for your personal or business endeavors.

We'll talk about:

• The evolution of TikTok and its impact on thought leaders and communication
• How the pandemic influenced the boom in TikTok
• Why do audiences consistently choose TikTok
• The intimacy and storytelling TikTok promotes 
• Building a roundtable with your TikTok FYP
• How to navigate content saturation

For more information, visit Sara McCord Communications's Website.

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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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