During my interview with Doug Glenn, Publisher of Heat Treat Today, I learned how this industry-specific magazine kept its brand top of mind and attracted new subscribers. They emphasized quality over quantity.

When you are doing marketing to specific industry markets you have to make sure you know and understand your ideal customer. 

• Industrial publications must offer value.
• How Heat Treat Today keeps its subscribers engaged with its content.
• Industrial markets are seeing an increase in direct mail, print publications.
• Audience development is the largest challenge for this industry-specific publication.

For more information about how to reach the right people at the right time with the right information, contact me at 860-210-8088 or [email protected].

Visit our website at https://www.worldinnovators.com

*** Reach out to [email protected] if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.

For today’s episode, I interviewed Andrew Ewer, the CFO of Terrapin, Inc., a global corporate events company. And he has a message for marketers out there -

Stop wasting your marketing dollars!

Listen in and learn about using quality sources that can help you better reach your target audience. Once you truly understand your target audience, you will be able to offer only the information that the individual is genuinely interested in. When you offer valuable content, you’ll see a great response. 

Here are a few topics that were discussed:

• How to market to different countries
• How to research and target to build specific audiences
• How segmentation will help increase your email response rate
• How to best send information your industrial audience would be interested in

For more information about how to reach the right people at the right time with the right information, contact me at 860-210-8088 or [email protected].

Visit our website at https://www.worldinnovators.com

*** Reach out to [email protected] if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.

Since the pandemic started, several brands have had to pivot on how they do business.  Today, I spoke with Stephanie Gordon, the Market Outreach and Projects Manager of Harvard Law School Executive Education (HLSEE) on how they had to switch direction from in-person classes to virtual.

Learn how they got creative to ensure the experience offered the same value, and how quality brands like HLSEE use quality sources to educate and promote their programs.

I also asked her:

• When COVID first started, what did HLSEE do with its programs?
• How did HLSEE use video to show registrants the experience they would receive?
• I believe that marketing needs to concentrate on building relationships. How does HLSEE build relationships with prospects so they can decide to register for one of the programs?
• One of the biggest complaints I hear from people who attend conferences or take classes is that they never implement what they learn.  What does HLSEE do to make sure attendees utilize what they have learned? 
• What do you do to energize yourself, and do you feel it parlays into your success at Harvard?

*** Reach out to [email protected] if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.

Last week I was doing research in the pharmaceutical and biotechnology space and came across these two statistics that blew me out of the water: 

1)   Global Market Insights reports that the global biotechnology market size is projected to surpass USD $775 billion by 2025.

2)   Global Newswire reports that the global pharmaceutical manufacturing market is to grow from USD $357 billion to $1173 billion by 2030.

This expected growth will increase the demand for various biotechnology & pharmaceutical manufacturing products. Companies working in this Bio/Pharm space have to find quality Direct Marketing options that can reach their target audience by Title, Industry, Interest, Technologies Used, etc…

This is why I asked my guest Amy Miller to come back on The World Innovators Podcast to specifically talk about the Bio/Pharma area. Here are some of the topics we discussed:

• The importance of reaching a specific audience that would be interested in the product or service being promoted.  For example - reaching people involved in Gene Regulation Therapy, Clinical Trials, Assay, etc.…
• Direct marketing is a great way to get your message in front of the right people interested in buying.
• Set up your marketing strategy so that you concentrate on building partnerships/relationships and the sales will come.
• How to protect your company from being blacklisted and your company's online promotions from being shut down.

*** Reach out to [email protected] if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.

Today I spoke with Tina Silver, a digital & social media consultant. 

I had the great opportunity of getting specific details on how Tina helps reinforce the brands of her clients, such as the Le Mas Candille & Spa Candille a (5-star hotel with Michelin star restaurant based out of Mougins, France) and the Beckwith Health Club in the UK.

With her inbound marketing initiatives, Tina skillfully builds relationships with targeted leads, encouraging them on each step of the way to becoming customers. When Le Mas Candille temporarily closed due to the pandemic, she had to think of creative ways to keep the brand top of mind so that when things opened up again, people would be ready to start booking reservations. One of these ways has been the use of personalized videos.

In our conversation, we discussed:

• Importance of branding to build trust
• Posting videos that are entertaining vs. sales oriented
• Ease and efficiency of video as opposed to written content
• Letting your personality come out to show you truly care 
• How Covid pushed her Le Mas Candille posts to be more personal
• When it comes to posts, quality over quantity is important

*** Reach out to [email protected] if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.

Today I was delighted to be talking with Sue Bromwich who has been working in marketing for over 20 years. 

A self-described data junky, her passion for analytically based marketing ignited some years ago in the multi-faceted auctioneering sector – a sector she worked in for over a decade – when she led her first marketing team, directing the online promotion, buyer research, and strategic selling of assets in the early ’00s. Her creativity, ingenuity, and application of data-driven marketing achieved significant results in only a short time, affirming her confidence in the method and prompting Susan to establish her own business based on the very same principles: a marketing consultancy that today counts an extensive client portfolio spanning several business verticals.

Here are some of the topics we discussed - 

• Importance of building relationships
• What is the #1 marketing question?
• How to get quality LinkedIn connections
• What is the biggest marketing challenge?
• Why marketing of industrial auctions has changed
• Correlations between fitness and marketing

*** Reach out to [email protected] if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.

Today I was very lucky to talk with Cindy Cardinal, owner of CC Communications and an international marketing pioneer. Cindy and I met back in the 90's when there were only a handful of companies doing International B2B Marketing. 

Listen to this Episode to Learn about:

• How International Marketing Has Changed 
• Why Companies Need to Give Their House File Some Love 
• How Come Data Can Not Be Kept in Separate Silos 
• What Marketing Techniques Are Working for Audience Development 

*** Reach out to [email protected] if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.

This morning I was very intrigued to be sitting down (or standing up), with Liane Caruso, a Franchise Marketing Consultant, about the franchise space. I have done a little work in the franchise space, but Liane really went into details about this industry. It is a great industry for people who want to make a change in their life and own their own business. Basically, these people are ready to control their own destiny! Listen in because this was a fun interview. 

• Intricacies of the franchise Industry 
• Biggest trends for franchise marketing in 2021 
• The importance of giving and educating
• Different ways to get energized

*** Reach out to [email protected] if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode, I sat down with my good friend Amy Miller, the Director of Digital Engagement at Informa. 

Amy shared some great ideas on how to make a marketing campaign more responsive and how to nurture prospects into becoming customers.

• The Old is New Again - Incorporate Traditional Marketing
• Branding vs. Lead Generation
• Frequency Blasts 
• Digital Advertisement placed in front of the same recipients as the Email

Informa is a multinational publishing, business intelligence, and exhibition group with offices in over 45 countries, in a variety of industries. 

*** Reach out to [email protected] if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.

Welcome to The World Innovators Podcast! This morning I had the special occasion to talk with both Lu Rahman, Editor-in-Chief, and Sarah Orme, Sales Director, of Drug Discovery World. As you can imagine the drug discovery industry is a very HOT space right now. To have a successful marketing campaign in this space, you have to make sure you are reaching the right audience on the channels that will respond the best. Always start by using quality sources that are opted-in and compliant with all country regulations. Drug Discovery World has some great options to get your marketing message in front of the right people: 

• Custom Podcast episodes with Editor Lu Rahman
• Custom + Sponsored Webinars
• Sponsorship of the weekly e-Newsletter
• Email Campaigns - Geotargeted and segmented based on company type, job function, and field & discipline
• Content marketing packages
• Website banners
• Magazine advertising, advertorials, App notes, product and company profiles

So many channels, so little time and that is why getting insight from the experts is imperative.

*** Reach out to [email protected] if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.