Groundskeeper Chats

Groundskeeper Chats

By Pioneer AthleticsSportsBusiness
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Groundskeeper Chats episodes

  • Branding 101: Groundskeeper Chat with Andy Hebrard
    Andy Hebrard brings a different perspective to our Branding 101 campaign as an owner of his own business in the turf industry. Andy gives us insight on how he brands his social accounts to represent his business with the perfect blend of professionalism and personality. Whether you're a crew leader or vendor, Andy's takeaways are applicable for all. Here's what you'll hear in this week's #GroundskeeperChat: 
    • The importance of authenticity in branding 
  • How to utilize different resources/teachings to find the right practices for you
  • The importance of delivering on what you say you're going to do 
  • How branding can impact your reach as a groundskeeper and business owner
  • Lastly, the importance of visibility for Athletic Applications 
  • 26 min
  • Branding 101: Groundskeeper Chat with Andy Gossel
    How important is visibility as a groundskeeper for our industry? Director of Field Operations for the Lehigh Valley Iron Pigs, Andy Gossel answers this question and many more in our Branding 101 kick off #GroundskeeperChat.  Here's what Andy had to say about the importance of groundskeeper branding: 
    • Andy's route to turf 
  • The power of turf twitter 
  • How sharing connects you to solutions and combats misconceptions 
  • How to brand yourself vs how to brand your crew 
  • Lastly, how social branding serves as a living, breathing resume for groundskeepers
  • 28 min
  • Tech Talk, Grow Lights Technology: Groundskeeper Chat with Matt Williams

    SGL's technical sales engineer, Matt Williams joined Meg to discuss grow light technology. Matt shares,

    • The various use cases for grow light technology
  • How grow lights effectively combat light deficiencies
  • Effects on cool season grasses vs. warm season grasses
  • How to have investment talks backed by data
  • Lastly, where Matt sees grow light technology headed
  • 26 min
  • Building with Grounds in Mind: GroundskeeperChat with Andrew Northeim

    Columbus Crew's Head Groundskeeper, Andrew Northeim, played an active role in the team's recent stadium build. Andrew joined us at SFMA to talk about the process and share his insight on how other SFM's can advocate for their position when ensuring that construction projects are building with best grounds cultural practices in mind.

    13 min
  • Cultivating Crew Culture Part 2: Groundskeeper Chat with John Clintsman and Dr. Michael Goatley

    John Clintsman is the Director of Grounds for Ensworth School in Tennessee and one of our 2022 Pioneers in the Field class members. Dr. Michael Goatley is a professor and turfgrass extension specialist with Virginia Tech and has served as one of John's mentors from early on his career. In this chat, the two talk about how they've learned from one another over the years and how important and great it is to have mentors turned friends in this industry.

    14 min
  • Cultivating Crew Culture: Groundskeeper Chat with John Clintsman, Thomas Trotter and Michael Brownlee

    At the core John Clintsman's sports turf journey is mentorship, so it was fitting for him to invite two of his mentors, Thomas Trotter and Michael Brownlee to join us for a chat about cultivating crew culture. The three gentlemen reflect on the importance of mentorship in our industry, how culture stems from the leader and how you can find a mentor and friend anywhere you look in sports turf.

    13 min
  • Strategic Staffing Solutions: Groundskeeper Chat with Abby McNeal

    Abby McNeal leads the Denver Parks and Rec crew, a crew that touches over 200 fields throughout the city of Denver. Abby is no stranger to our #GroundskeeperChat series, as this chat will be her third appearance! Abby's expertise and willingness to share what's worked for her is what keeps us asking her to come back time and time again. Listen to this week's chat for Abby's strategies on how to attract and retain new employees. 

    18 min

About Groundskeeper Chats

From the publisher's feed

For anyone who has been asked if they mow grass for a living, these conversations are for you. Join us as we explore and discuss the questions and passions of sports turf professionals while…

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