I know of no leadership topic more popular than “employee engagement.” Across every sector leaders give some focus or lip service to it.
Organizations spend extraordinary amounts of money attempting to accurately measure employee engagement. Mostly, I see folks spend stupid money on finding out how engaged (or disengaged) employees are, then play darts trying to figure out if they can improve it. As I’ve watched this, especially for the last 10 years, I’ve been fascinated to see companies neglect doing things, but get very focused on measuring it. Employee engagement isn’t a number. It’s a real thing. A true emotion. A feeling. A way of thinking.
Let’s talk about PEOPLE because that’s the topic. Engaged people. High performing people.
Little Johnny is engaged, but he’s engaged while sitting in the basement eating Doritos and playing Fortnite. Maybe he’s a high performing Fortnite player. It’s not what we’re pursuing as leaders.
Maslow’s hierarchy of needs is a theory in psychology proposed by Abraham Maslow in his 1943 paper “A Theory of Human Motivation” in Psychological Review. He subsequently extended the idea to include his observations of innate curiosity. There are numerous problems with Maslow’s work and you can research those on your own if you care enough, but I’m using this as a starting place because it’s such a widely used model and many people are somewhat familiar with it. Plus, it does provide one big value – it focuses leaders on what people need. Your leadership may need to be refocused where it most belongs – on the people you’re attempting to lead. Great leaders don’t focus on themselves, except in the context of how they can serve the people they lead.
Changes to the original five-stage model included a modified seven-stage and an eight-stage model developed during the 1960’s and 1970s.
1. Biological and physiological needs- air, food, drink, shelter, warmth, sex, sleep, etc.
2. Safety needs- protection from elements, security, order, law, stability, etc.
3. Love and belongingness needs- friendship, intimacy, trust, and acceptance, receiving and giving affection and love. Affiliating, being part of a group (family, friends, work).
4. Esteem needs- which Maslow classified into two categories: (a) esteem for oneself (dignity, achievement, mastery, independence) and (b) the desire for reputation or respect from others (e.g., status, prestige).
5. Cognitive needs- knowledge and understanding, curiosity, exploration, need for meaning and predictability.
6. Aesthetic needs- appreciation and search for beauty, balance, form, etc.
7. Self-actualization needs- realizing personal potential, self-fulfillment, seeking personal growth and peak experiences.
8. Transcendence needs- A person is motivated by values which transcend beyond the personal self (e.g., mystical experiences and certain experiences with nature, aesthetic experiences, sexual experiences, service to others, the pursuit of science, religious faith, etc.).
I tend to boil all this down into a more simple, straightforward approach.
What story are people telling themselves?
This question (and the answers) reveals the important things that directly impact employee engagement. It addresses the issue we all wrestle with. Where do I fit? How free am I? How flexible is my time? What’s my purpose? What’s my mission? What do I most want to accomplish? Why?
It’s not just a self-centered engagement question. It includes others and the organization as a whole because the story we tell ourselves isn’t told in a v...