Is it really daring to innovate? Absolutely.
Proof was apparent here in Dallas Sunday night during a pre-season NFL game between the Cowboys and the Arizona Cardinals. Late Sunday night Yahoo sports writer Jason Owens wrote a piece entitled, Viewers not impressed with NBC’s ‘green zone’ innovation for ‘Sunday Night Football.’
He wrote…
The yellow line is a Hall of Fame level sports broadcasting innovation.
The digitally imposed first-down marker developed by Sportvision and launched on ESPN in 1998 changed the way fans watch football and has inspired a host of digital enhancements to improve the home viewing experience.
NBC launches redundant technology
In the tradition of the yellow line, NBC launched the “green zone” during its “Sunday Night Football” broadcast featuring the Dallas Cowboys and Arizona Cardinals.
This did not go over well.
The issue here is that the green zone is pointless. NBC digitally alters the field a darker shade of green between the line of scrimmage and first-down marker, showing fans how far the ball needs advanced to achieve a first down.
It’s a cool idea if the yellow line didn’t already do that exact job, only better.
Fans show no mercy for “green zone”
Twitter users were quick to point this out and mocked the “green zone” without mercy. (the article showed many Tweets by critical viewers)
Networks are constantly looking to find new innovations to improve the viewer experience. This attempt seems bound for the trash heap.
And this ladies and gentlemen is why quite a few business owners don’t innovate. Fear they’ll fail. And be mocked. Ridiculed. Embarrassed.
No, I’ve never had a CEO or business owner (except those in the public relations arena or some other strategic communication’s space) admit it, but we all know it’s true.
We’re not a major network like NBC. Our small business may lack a reach beyond our local market or region. No matter. We’re all afraid.
Daring is defined as “adventurous courage.”
Innovate is defined as “make changes in something established, especially by introducing new methods, ideas, or products.”
You might think all innovation requires a degree of daring, but I don’t think so. Some industries foster innovation. They’re unabashed in their quest for it. Computer science comes to mind.
Is there any phrase more trite than “outside the box?” As much as we say it, or hear it, you’d think it’d be easier.
Years ago I seem to remember a cartoon, maybe a Far Side cartoon. I miss the Far Side! It depicted some cavemen walking on all fours, but one of them stood up, presumably man’s first attempt to walk upright. The others mocked him and told him to stop it, he’d hurt himself. So it goes with innovation. We risk ridicule from our peers. Or in the case of NBC, the viewing audience. The world.
And we sometimes wonder why people and companies hesitate to try to grow, improve, transform…or innovate. Those same folks jumping on NBC for trying the “green zone” may likely also Tweet about the importance of creativity and innovation. But hypocrisy is a good topic for another day.
Daring innovation first requires the daring component. And I intentionally made today’s title incorporate a word – daring – that can be understood as an adjective…as in “daring innovation.” The innovation can be daring,