Grow Up

The World Health Organization now classifies "Burn-Out" as a legitimate syndrome. They say feelings of energy depletion or exhaustion; increased mental distance from one's job, or feelings of negativism or cynicism related to one's job; and reduced professional efficacy are all symptoms of this condition.

Jason & Mark talk about how you can void burn-out in your company and keep yourself and your employees on the path to productivity.

Show Links:
EOS

Jason & Mark are joined by social media marketing expert, Audrey Mrowiec from ArmsReach Marketing to talk about how small businesses can get started using video to grow the impact.

Show Links:

• ArmsReachMarketing.com
• ONEFIRE.com

Jason & Mark kick off season 2 of the Grow Up Podcast starting after the Fourth of July weekend.

In a world where Google & Facebook are tracking your every move online, it's almost an expectation that you have little privacy. However, if you implement specific tracking into your own website, you have the opportunity to empower your sales team with the insights they need to close more deals like never before.

Show Links:
HubSpot

Having processes in your company is nothing new, but communicating them to your customers can be powerful when done right. Jason & Mark talk about ONEFIRE's proven process and specifically why having one for your business can be a game changer.

Show Links:
ONEFIRE's Proven Process

Colleges & Universities are starting to realize that they need to embrace new technology to reach today's modern students. The same is true for your business. Jason & Mark are back from an education summit that brought great conversations with college admissions professionals from across the Midwest and ready to share what they learned from the frontlines.

Show Links:
ONEFIRE Campus XR Platform

Does social media in 2019 effectively drive the right results for your company?

Jason is joined by ONEFIRE Content Strategist, Adam Bockler.  Adam is often asked to amp up a company’s organic social media presence by posting more, with the expectation that doing so will increase visitors to their website and then convert those visitors into leads.

• Does posting more content to social media increase visitors to a company’s website?
• Does posting more content to social media increase conversions of those visitors into new leads for the company?

Based on the available data, the answer to both those questions appears to be 'no.'

Show Links:

• Social Media Blog Post
• From Likes to Leads Webinar

While the world of merchandising isn't new, the technology that's being used to power it is. Esports is a relatively new industry where video games are played competitively and Nations is turning this captive audience into revenue through online and in-person sales of gaming merch.

Founder & CEO Patrick Mahoney got his start in the world of music merchandising for bands like the Mighty Mighty Bosstones and Oasis. When he saw the opportunity to expand this business into Esports, he jumped on the opportunity.  Technology has made the barrier to entry for online businesses lower than ever.

Show Links:
We Are Nations
Manhead
Shopify

Everybody is using video in their marketing now, but what happens if you create unique, individual, personalized videos for every person that's watching? The results are in and they're amazing.

The click through rate on email campaigns increases by over 400% when you use personalized video. In addition to that, more people actually watch the entire video as the video completion rate increases from 38% to an incredible 72% when using personalization in the video. 

Jason & Mark talk through how you can leverage personalization in your next video campaign and watch the results improve dramatically.

While ebooks, guides and the like are still valuable lead capture mechanisms for your website, the results are amplified when you use an interactive piece of content instead. Building helpful calculators, quizzes, assessments and more are a great way for your visitors to self-qualify and get the information they need, while you capture their contact information and start the nurturing process.