Grow Up

When it comes to content marketing, podcasts are one of the hottest mediums available today. Brands from ZipRecruiter to SquareSpace have found huge success using podcasts to reach their customers.

If you're thinking about creating your own podcast to promote your business or skills, there are a few things to consider. Jason & Mark pull back the curtain to talk about how the Grow Up podcast gets produced each week and how you can use this powerful channel for your own business.

Show Links:

• Anchor.fm (Podcasting From Your Phone)
• Zencaster (Remote Recording of Guests)
• ONEFIRE (A company who can help you produce your own Podcast)

With so many companies now trying to sell you on "Digital Ads," how can you be sure what will work most effectively for your business? Should you trust a billboard company, radio station or newspaper with your digital advertising?

Jason Parkinson & Mark Hemmer spend time dissecting the different types of paid ads online (PPC, Display Ads, Pre-Roll Ads, Social Media Boosts and more) while educating you on the best way to use each for your business.

Compare your marketing actions to a tree. Roots are largely unseen and don’t attract as many leads or attention. But, they keep the business stable and strong. Branches jut out and make an impression. They provide a clear burst of growth.

If your marketing strategy has all branches, there may not be enough roots to support it long-term and the whole thing could topple over. If your strategy is all roots, it may not fit your short-term goals.

Jason & Mark talk about taking a strategic approach, helping you plan the right mix of roots & branches to meet your business goals.

Jason & Mark talk through the ways you can improve your business by being flexible with your marketing actions and strategy.

The current education system has become less effective as today's students are adapting to changing technology. Do you need to memorize math equations? No. You have calculators and search engines that exist to help you. What about spelling words? Nope. Every modern device now auto-corrects your spelling. What happens when you empower other students to teach those less experience? Even more exciting, how do you implement this way of teaching into your workplace?

Jason and Mark are joined by Dr. Kevin Berkopes from Crossroads Education to discuss their new "Learning Commons" model. Funded by the Bill & Melinda Gates Foundation, this modern approach to education is going to change the world.

Show Links:
Crossroads Education

Have you considered using seminars as a source for generating leads for your business? Jason & Mark talk about the benefits of leveraging live events and pre-recorded webinars as an effective marketing tool.

Show Links:
Jet Webinar - Automated Webinars
ONEFIRE Digital Marketing

People are using Alexa, Siri & Google Home at increasing rates. Is your business set up to be found through these new communication channels? Author Kim Brown from Centrally Human joins Jason & Mark to talk about how your business can make a really human connection with your prospects and customers.

Show Links:
About Kim & Her Book - http://www.centrallyhuman.com/
Kim's LinkedIn - https://www.linkedin.com/in/kim-weisensee-brown/

Jason and Mark talk about the pieces of technology that can exist in an organization to help them work more efficiently. While some of these pieces of tech are commonplace in some organizations, others could benefit from jumping on the bandwagon and modernizing their operations.

Show Links:
Slack - https://slack.com/
TimeBot - https://time.bot/
Line2 - https://www.line2.com/
GSuite - https://gsuite.google.com/
HubSpot - https://hubspot.com

When it comes to selling better in 2019, there are multiple things you need to consider to reach customers in the way they want to be reached. Larry Kaul from Kaul Sales Partners joins Jason and Mark to talk about the approach that his company takes when it comes to helping other businesses grow better.

Show Links:
Larry Kaul - https://www.linkedin.com/in/larrykaul/
Kaul Sales Partners - https://kaulsalespartners.com/ 

We’re all customers and consumers of other people’s products and services. Have you ever thought about how your own customer perceives the service they’re getting from your business? What are the things that drive you nuts with other companies? How often do you step into what the experience is like for your own customer to make sure there is no friction? Join Jason & Mark as they look at techniques for doing exactly that on today’s episode.